ux for successful products - makingsense.com · ux research team identifies the clients’ core...
TRANSCRIPT
UX for Successful Products
CRAFTING THE BEST EXPERIENCE FOR YOUR USERS
We create digital experiences users want to interact with , which is the core of
everything we do. Our approach has proven to be thoroughly successful; our projects meet the
users’ goals, emotions, and perspectives with the business and products
objectives. Having designers and developers working together throughout the process,
allows us the creation of high-impact experiences for any type of user in any
industry across every single web and mobile platforms.
Our 360 solution enhance your product experience.
Our approach roadmap 1st Step - Discovery
During this first step we get involved in the client’s world. We start a
conversation, doing some exploratory activities in order to understand them
and their needs. We learn what makes their products or services different
from their competitors’ and listen to their ideal success story in order to
accomplish an Minimum Viable Product.
1st Step - Discovery
We want to know all about youPhase 1 - Discovery
Techniques and deliverables involved: Multidisciplinary brainstorming, Competitive Audit, Stakeholders Interviews
and KPI Setups, List of Requirements.
1st Step - Discovery
We want to learn about your ideas
UX Research Team identifies the clients’ core users and their needs. In this way
our professionals detect and fix all the problems to be solved and find key
opportunities to build a successful product.
Phase 2 - Research
Techniques and deliverables involved: Sitemap, flows, Heuristic Analysis and User Testing and User Testing Reports,
Documentation of personas, Feature writing, Metrics and analytics.
1st Step - Discovery
Insights, ideas and solutions
Visualising key opportunities previously identified and research starts with a
full ideation session. This is the moment when all the team gets together and
the challenge begins. It’s time to solve the clients’ issues focusing in getting the
best product possible.
Phase 3 - Ideation
Techniques and deliverables involved: Ideas, Storytelling, Low Fidelity Wireframes, Sketches, User Flows, Project
planning and timeframe, Blueprints, Storyboards, Taxonomies.
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Our approach roadmap 2nd Step - Solution design
Our Interaction Designers, Product Designers, and Experience Designers work
together to create a successful product experience for your users.
2nd Step - Solution Design
Hands at work, let’s innovate!
Techniques and deliverables involved: High Fidelity Wireframes, Navigation Simulation and User Testing
Phase 4 - User Experience Design
2nd Step - Solution Design
Make it beautiful, let’s design!
Our Visuals Designers craft a neat, beautiful, fun, and functional product user
interface based on the wireframes previously created.
Techniques and deliverables involved: Mockups (Layered PSDs or PNGs), Navigation Simulation, Style guides and
User Testing.
Phase 5 - User Interface Design
2nd Step - Solution Design
Crafting the experience
Visuals Designers and Front-end Engineers work together to build the entire
product user interface, bringing the design to life.
Techniques and deliverables involved: Web (HTML, CSS and JavaScript) or Native UI Files (IOS, Android, Windows 8,
others).
Phase 6 - User Interface Development
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Our approach roadmap 3rd Step - Solution development
Step three - Solution development
Good Idea! Let’s make it works!
Our robust team of Technologists, Web Back-end Engineers, native MobileDevelopers and QA Managers work together to build, launch, and support anytype of web or mobile software.
Phase 7 - Backend development
Our Making Sense’s professionals provide the best service possible, helping and advising throughout the whole process. From the DISCOVERY stage, where
we get the first contact with the client and the project, going through the DESIGN which reflects perfectly the clients’ needs and goals. After that, the
implementation process is on, we bring the design to life in an interactive and functional prototype. Then our team DEVELOP the entire project,
considering all technical components. Finally, after some tests and reviews the project is ready to be delivered to our client.
Summary
