uw design summit: welcome! october 26 th, 2011. agenda 4:30 – 4:45 networking and fill in your...
TRANSCRIPT
UW Design Summit: Welcome!
October 26th, 2011
Agenda 4:30 – 4:45 Networking and Fill in your information card
4:45 – 5:15 Introductions and brief presentation on
objectives
5:15 – 5:50 Exercise # 1 – Short term things we can do
5:50 – 6:15 Exercise # 2 – A long term aspirational vision
for design at the UW
6:15 – 6:30 Wrap up and next steps
Welcome & Introductions
Who and Why
Design Fields
• Architecture• Landscape Architecture
• Branding• Design Strategy• Dance• Engineering• Graphic Design• Interaction Design• Interior Design• Marketing & Communications• Motion Graphics• Music• Packaging• Product Design• Industrial Design
• Research• Service Design• Textile & Apparel Design• Theater• User Experience Design
ME 549 Product Design
Who and Why
Design Thinking for Business
Creative Arts and Design Residential Learning Community
Design Studies
Landscape Architecture
Design Lab
Multidisciplinary Education
Roger Martin
Rotman School of Management
University of Toronto
“The fundamental problem is that business problems rarely lie within the boundaries of individual functional areas, but rather sprawl messily across the function.
There is a dire need for managers who can use their understanding of existing models to take a cross-functional perspective and build entirely new, customized models.”
Multidisciplinary Education
“We want to build a place where design thinking is the glue that binds people together, a place we call the d.school.
We want the d.school to be a place for Stanford students and faculty in engineering, medicine, business, the humanities, and education to learn design thinking and work together to solve big problems in a human centered way.”
d. school website
Stanford d. school
A Taxonomy of DesignArchitecture
Industrial DesignGraphic Design
A Taxonomy of Design
“The Macintosh turned out so well because the people who worked on it were musicians, artists, poets and historians
that happened to be excellent computer scientists.”
- Steve Jobs
Team Exercise #1 Work at your table What are things we can do in the short
term to promote design at the UW?• Communication• Networking• ???
Report out
Team Exercise #2 Work at your table What would be a long term, aspirational
vision for the role of Design at UW-Madison?
Report out
Closing Exercise Where does your academic focus lie?
Closing Next steps?