1

Integrate Multiple Platforms

Utilize the platforms that

reach the audience

2

The Haboob That Started it All

Dust blows, swirls and growsRoadways become danger zonesPull over, lights off

3

Public Engagement 1,817 #HaboobHaiku-tagged tweets in one week in June 2012 More than 600 original haikus submitted on Twitter Tweets from Reuters, Associated Press Travel, The Arizona Republic

#HaboobHaiku

4

National and International Media Coverage Generated more than 600 media stories Coverage included CNN, MSNBC, Fox News, BBC, NPR,

The New York Times, The Washington Post, Chicago Tribune

#HaboobHaiku

5

Be Creative … But Not Snarky

6

Do the Unexpected

Play with sasquatches

7

Take Chances

8

When in Doubt, Reference “Star Wars”

9

Accept Any Messenger

10

Where in AZ??

11

Gamification Turned PSA