usp mass comm
DESCRIPTION
TRANSCRIPT
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BACHELOR OF ARTS (HONS) MASS
COMMUNICATION
Unique selling point
BY
RUHIZANI ALIAS
HEAD, MASS COMMUNICATION DEPARTMENT
UCSI UNIVERSITY
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INTRODUCTION
Credit hours to complete : 120
3 pathways/ majors
Duration:
3 years or 9 semesters
Mass Communication
(3 years or 9 semesters)
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GENERAL GUIDE
UCSI Bachelor of Arts (Hons) in Mass Communication comprises of
three pathways – Film & Television, Journalism and Marketing and
Communication.
The Mass Communication programme takes three years (nine
semesters) to complete. Each year requires students to go through two
14 weeks semesters (long semesters) and one seven weeks semester
(short semester).
In order to proceed to the advanced year, students need to complete
80% of the previous years’ subjects. For instance, a completion of 80%
Year 1 subjects is required prior to taking Year 2 subjects.
Pre requisites must be strictly observed.
MPW subjects and English requirements must be completed in Year 1.
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CAREER OPPORTUNITIES
A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, directing, filmmaking, scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination a mass communication professional can choose a job.
Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals.
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UNIQUE SELLING POINT 1 – HANDS ON PROGRAM
Most of the subjects offered are hands on and project based not exam based especially pathway subjects.
30 % exam 70% practical
Three Cooperative Placements – Hands on and practical work
Placements in PETRONAS, Leo Burnett, Red Communications, ASTRO, Media Prima, Malaysianinsider, New Straits Times, The Sun, The Star, SPAD, Tayangan Unggul and other smaller production houses and advertising Agencies.
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Unique selling point 2: Collaborate with BERNAMA Radio 24
Mass communications students run 1 hour show in Bernama Radio 24 – hence give students hands on experience in the radio industry and also how to approach issues and subjects from different angles.
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UNIQUE SELLING POINT 3 – Experienced Industry People
Lecturers were from the industry
Subjects are taught by part timers who are from the industry or
media practitioners
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Unique selling point 4: Entrepreneurial based
Mass communication department has a business unit which offers services for UCSI internal and external stakeholders in event management, emceeing, video coverage, corporate video, editing services and poster copywriting.
Teach students entrepreneurship skills which not many universities offer this kind of opportunities.
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UNIQUE SELLING POINT 5- NON TRADITIONAL APPROACH TO TEACHING AND LEARNING
Events
Video productions
Project competitions
Advertising campaign
Workshops
Write ups
Educational visits
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EXTRA INFORMATION
o https://www.facebook.com/ucsimasscomm?ref=hl
o http://instagram.com/p/epSqxUkO0r/#
o @ucsimasscomm
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Mass Communication Department Projects
Corporate video
Corporate t-shirt
Course briefing video
Video lectures and podcasting
Achievements
2nd runner up Shellsavefuel campaign 2012
Win best proposal brief Shellsavefuel 2013
Win 2nd place short video contest -Category PSA
Top 10 for Buddyz Never Apart competition by Digi
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QUESTIONS AND ANSWERS
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