bigtuna interactive texas state mass comm presentation
DESCRIPTION
BigTuna Interactive presented on website optimization during the 2014 Texas State Mass Comm week. Learn about the most famous landing page optimization campaign executed from Optimizely.TRANSCRIPT
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Submitted by BigTuna InteractiveMay 21, 2014
Texas State University
Mass Comm Week
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Advertising Community Involvement
Network = Net worth
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MLBA little about us...
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Strategy / Microsite DEVEMC
Drupal DEVMary’s Gone Crackers
Design + DevFormerly Iomega
Drupal DEVAmericas Power
Drupal DEVRBN Energy
New site + performanceLeucadia Wastewater District (gov)
Full OptimizationsCommUSA
Drupal DEVTerabit Systems
Full OptimizationsTexas Renaissance Festival
Featured Drupal Clients
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Drupal DevelopmentSoyConnection
Performance OptimizationTexas Renaissance Festival
Microsite and Social AppsLANDesk
Internal SystemsBrickman ValleyCrest
Design / Dev / On Page OptimizationAnderson
New Site Launch + PerformanceMGM Resorts International
Full OptimizationsWestern Growers
Drupal SEO ConsultationAria Las Vegas
Shopify DevDan & Dave
Featured SEO & Optimization projects
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
On website optimization...
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Website OptimizationLet’s make your site better
Search Engine OptimizationConversion Rate OptimizationUnderstanding
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Who does this apply to?
Creative Technicians StrategistsSpecialists
• Designers
• Developers
• Account Managers / Coordinators
• Marketing Directors / Coordinators
• Media Planners
• Inbound Marketing Specialists {Writers}
• PPC / SEO / Email Marketing
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Example webpage
Hero graphic
Title
Copy
Buy me
$$ Price
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Shouldn’t you know this already?
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Project ApproachDiscovery & Strategy
Qualitative Research tool stack:
• Fast feedback
• Non-biased
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Project ApproachDiscovery & Strategy
Quantitative research tool stack:
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Featured Tactic: Heat TrackingCrazy Egg
Resource url:http://www.quicksprout.com/blog
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Featured Tactic: Landing Page OptimizationOptimizely
Original: 8.26% conversion rate
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Featured Tactic: Landing Page OptimizationOptimizely
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Winner!
Winning: 11.6% conversion rate +40.6% improvement
+2,880,000 more email addresses
+$60,000,000 in donations
http://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/
Resource url:
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Best sites optimize...
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Remarkable impact Across the board, best-in-class companies use Optimizely to drive revenue and results.
46% more
subscriptions
28% lift in
social shares
43% more
online orders
21% more
adds-to-cart
69% Increase in
lead gen
24% more
trial sign-ups
CRO impact
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Personalization OpportunitiesStudent Targeting Opportunities
New or repeat visitor
Student’s location
Keyword search term
Come from this url..
Are in any of these custom segments (Example: 19 Year old Men from San Antonio)
Have any of these cookies...
Ad Source (AdWords campaign vs. Facebook ad)
Device
Time of day / Weekday vs Weekend
Weather parameters
Time on site
Resource url:https://learn.optimizely.com
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Who does this apply to?
Creative Technicians StrategistsSpecialists
• Designers
• Developers
• Account Managers / Coordinators
• Marketing Directors / Coordinators
• Media Planners
• Inbound Marketing Specialists {Writers}
• PPC / SEO / Email Marketing
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Conversion Rate Optimization Resources
Resource url:https://learn.optimizely.com
Inbound.org
moz.com
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Analytics
Resource url:http://analytics.blogspot.com
http://www.kaushik.net/avinash
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Oh the times are changing...
SEO
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
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SEO
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SEO: Technical
Page speed - fast sitesCore meta informationSchema.org
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Learn code
Resource url:code.org
codeacademy.com
w3schools.com/html
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SEO Resources
Resource url:
moz.com
google.com/webmasters
contentmarketinginstitute.com
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What to do next...
1. Start your own site: wordpress.com or tumblr
2. Hook up Google Analytics
3. Learn about Optimizely - become Optimizely certified
4. Keep up with your reading
5. Sign up for LinkedIn
6. Optimize and prophesize!
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Wrapping up...
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www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
We’re just up the street
Contact information:Phone: 858.952.0837Web: http://www.bigtunainteractive.com
Address: 504 Congress Avenue, #G20 Austin, TX 78701
Say hi
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you!Thank
See you soon!P.S. Like us at facebook.com/bigtuna.interactive