using your mobile web & app data for an strategic app visibility approach #pubcon #pubcon2015
TRANSCRIPT
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
Mobile and App Store Optimization Leveraging your Mobile Web & App insights to
strategically approach your App Search Visibility
HELLO #PUBCON
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
I’m Aleyda Solis
SPEAKER
BLOGGER SHARER@aleyda +aleydasolis
SEO
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
WE LIVE IN A MULTI-DEVICE WORLD
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
http://www.lukew.com/ff/entry.asp?1943
DRIVEN BY CROSS-PLATFORM & MULTI-CHANNEL SEARCH
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
WITH A HUGE MOBILE (FIRST) GROWTH POTENTIAL
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
AN EVOLVING WEB & APP INTEGRATION
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
BUT STILL APP STORE DISCOVERABILITY HAS CHALLENGES
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
AS WELL AS CONSUMPTION ONES
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
THIS!
YOUR MOBILE WEB & APP STRATEGY SHOULD BE ALIGNED TO MAXIMIZE THEIR POTENTIAL
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
ESPECIALLY WHEN YOU ARE STARTING AND NOT SEEING SO MANY RESULTS YET…
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
HERE’S HOW YOU CAN LEVERAGE MOBILE WEB & APP INTERNAL & EXTERNAL DATA TO MAXIMIZE YOUR APP
OPPORTUNITIES WITH A STRATEGIC APPROACH
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
USE YOUR MOBILE WEB COMPETITIVE DATA AS AN INPUT IN YOUR APP CONTENT
DEVELOPMENT AND INDEXATION PRIORITIES
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
USE GOOGLE SEARCH CONSOLE MOBILE DATA WITH
URL PROFILER
IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
http://www.stateofdigital.com/easily-analyze-competitors-mobile-seo-performance/
IDENTIFY YOUR BEST PERFORMING MOBILE WEB PAGES, TOP QUERIES & RELATED KPIS
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
CHECK AND USE YOUR COMPETITORS MOBILE WEB SEARCH PERFORMANCE DATA TOO!
USE SEMRUSH, SEARCHMETRICS
OR SISTRIX
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
ARE YOU ALREADY APP INDEXING? CHECK HOW THIS CORRELATE WITH YOUR CONTENT & QUERIES RESULTS
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
USE THIS DATA TO PRIORITIZE YOUR MOBILE APP CONTENT DEVELOPMENT & OPTIMIZATION EFFORTS…
TOP MOBILE WEB PAGES
TOP MOBILE WEB QUERIES
CONTENT IN YOUR
APP
APP INDEXING
POTENTIAL APP
KEYWORDS
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
DEVELOP AN APP SEARCH COMPETITIVE RESEARCH TO IDENTIFY OPPORTUNITIES & USE
THEM IN YOUR OPTIMIZATION STRATEGY
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
WHICH ARE YOUR INDUSTRY’S TOP APP COMPETITORS, TRENDS & KEYWORDS
USE SIMILARWEB MOBILE APP
INSIGHTS
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
WHAT’S YOUR APP COMPETITORS RANKING & RATING BEHAVIOR (VS YOURS)?
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH IN-STORE & EXTERNAL (VS YOURS)?
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
WHICH ARE THEIR MAIN TRAFFIC SOURCES BOTH IN-STORE & EXTERNAL (VS YOURS)?
FROM BEING A FEATURED APP, TO HAVING WELL RANKING APP LANDING PAGES AND SMART BANNERS ON THE SITE… VERIFY WHICH SOURCES WORK
BETTER FOR EACH OF YOUR COMPETITORS
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING?
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
WHICH ARE THE IN-STORE & SEARCH ENGINE KEYWORDS FOR WHICH THEY ARE RANKING?
ARE YOUR APPS ALREADY OPTIMIZING FOR THESE KEYWORDS? ARE YOU ALREADY FEATURING CONTENT TO TARGET THESE QUERIES BOTH IN YOUR
APP AS WELL AS IN YOUR WEB?
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
HOW DOES THE THIS TRAFFIC TRANSLATE IN USAGE, INSTALLS, ACTIVE USERS PATTERNS …
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
AS WELL AS IN RETENTION & CHURN?
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY?
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
IS YOUR APP CONNECTING WITH YOUR AUDIENCE INTERESTS? WHO ARE DOING IT ALREADY?
COMPARE THESE BEHAVIORAL TRENDS WITH YOURS, IDENTIFY WHICH OF YOUR COMPETITORS ARE THE ONES WITH THE BEST AND ANALYZE THE
EXPERIENCE & OFFERING THEY PROVIDE TO ACHIEVE IT
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
USE THIS DATA TO DEFINE A STRATEGIC APP OPTIMIZATION ACTION PLAN
KEYWORDS TO FOCUS IN-STORE & WEB
SEARCH
TRAFFIC SOURCES TO
LEVERAGE IN APP STORE & EXTERNAL
APP CONTENT TO
OPTIMIZE
KPIS TO MONITOR
PROMOTIONAL ACTIONS TO
DEVELOP
NOW YOU’LL HAVE MORE INSIGHTS TO MAXIMIZE YOUR APP RESULTS… FROM INSIDE & OUTSIDE THE STORE!
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
#MOBILEOPTIMIZATION AT #PUBCON2015 BY @ALEYDA FROM @ORAINTI
THANK YOU!