using video to tell your employer brand story - sarah boland & lauren nipp (socialhrcamp vancouver...
TRANSCRIPT
HOW TO ELEVATE RECRUITMENT THROUGH VIDEO STORYTELLING
USING VIDEO TO TELL YOUR EMPLOYER BRAND STORY
LAUREN NIPP// Marketing Operations Specialist // @LAUREN_NIPP
SARAH BOLAND // Visual Storyteller // @BOLANDIA_YVR
Nurse Next Door is a home care service providing care for seniors in the comfort of their own home while helping them achieve Happier Aging.
Find a Better WayPassionate About Making a DifferenceWOW Customer ExperienceAdmire People
#SQUADGOALS
Personal ConnectionBrand AwarenessIncrease of Quality ApplicantsResources for employees to share
How Video Has Impacted our Employer Brand
KPISEngagement ReachClicks to Careers Page# of Applicants
RECRUITING VIDEO IDEASCULTUREWORK PERKS SPECIFIC ROLE RECRUITING OFFICE EVENTSCELEBRATIONSVIRAL TRENDS & CHALLENGESEMPLOYEE TESTIMONIALSSPONSORED EVENTSRECRUITING FAQSHOLIDAY VIDEOS
PRE-PRODUCTION
PRE-PRODUCTION
WHAT?
WHAT?
WHY?
WHY?
WHEN?
WHEN?
WHO?
WHO?
WHERE?
WHERE?
HOW?
HOW?
PRODUCTION
PRODUCTION
TIPS FOR SHOOTING
TIPS FORFILMING
INTERVIEW TIPSDo not send questions ahead of time if possible.Look off camera to the interviewer.Punch in and out for each question & get them to include question in answerEye level with camera or phone
Get somebody else to do the interview if youre shooting.Leave clean breaks and pauses between questions & include the question in the answerDo not start with so or um.
TIME TO PRACTISE!(groups of 3)
FACEBOOK LIVE&INSTAGRAM STORIES
POST PRODUCTION
POSTPRODUCTION
TEXT & CAPTIONS
$ AUDIO JUNGLE$$ PREMIUM BEAT$$$ MUSIC BED
CTA & LOGO
BRANDING BRANDING BRANDING
Facebook & Boosted Post
FACEBOOK BOOSTED POSTS
#YOURHASHTAG
COMPANY WIDE COMMUNICATION & INCENTIVES
@NurseNextDoor
@Nurse.Next.Door
Facebook.com/NurseNextDoor
WE HAVE A GIFT FOR YOU!@nursenextdoor
1) Follow us on Twitter:2) Download our free Takeaway Sheet of todays presentation.
3) Retweet it to share with others!
QUESTIONS?@LAUREN_NIPP @BOLANDIA_YVR