using twitter to market your business 1233552569058802 2

8/17/2019 Using Twitter to Market Your Business 1233552569058802 2

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1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com

Using Twitter to Market Your BusinessFebruary 2nd, 2009


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Index

•

What is Twitter? Pg. 3• Why use Twitter? Pg. 6

• Who uses Twitter? Pg. 9

• How Twitter Works Pg. 13

• When do we tweet? Pg. 19• What do we tweet? Pg. 21

• How do we engage users? Pg. 23

•

Mobile phone setup Pg. 30• bigMETHOD’s Twitter Services Pg. 34

• Where do we begin? Pg. 36


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WHAT IS TWITTER?


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What is Twitter?

•

Twitter describes itself as: – Twitter is a service for friends, family, and co –workers

to communicate and stay connected through the exchange of quick,

frequent answers to one simple question: What are you doing?

• Wikipedia defines as:

– Twitter is a free social networking and micro-blogging service, that

allows its users to send and read other users' updates (otherwise

known as tweets), which are text-based posts of up to 140

characters in length.

– Updates are displayed on the user's profile page and delivered to

other users who have signed up to receive them. The sender can

restrict delivery to those in his or her circle of friends (delivery to

everyone being the default).


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What is Twitter?

•

Twitter, like all social marketing, is Inbound Marketing; you areaccessing users with their permission

• Twitter is: – Like a blog but limited to 140 characters per post (micro blogging)

– Facebook Status / MySpace Mood but viewable to more users easier

– A Giant Chatroom but you choose who to pay attention to in the conversation

(follow) – Instant Messaging but it is public and archived on the web

• 4.5 million active accounts

• Over 750% growth in 2008

• Over 14 million visitors a day


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WHY USE TWITTER?


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Why use Twitter?

• Twitter is a great way stay in touch with users who care about whatyou have to say

• Users use Twitter to stay on top of what a particular person orcompany is up to by “following” their “tweets”.

• So basically: – You post little 140 character tweets

– Your tweets get cataloged on your Twitter profile page

– Users follow your profile to stay informed as to what you are doing viatheir Twitter home page that logs the tweets of the people and

companies they choose to follow – Users can also choose to receive the tweets of people and companies

they really care about via text message on their mobile devices


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Why use Twitter?

•

Twitter aids as a new traffic funnel to your propertiesand web content – Facebook page

– YouTube channel

– MySpace profile

–

Press releases – Relevant web and blog posts of note

– Your official website

• Greater distribution you can track & analyze – Followers – raw, first level distribution power

– Twitter Grade – shows followers and their influence – @Replies – measure of engagement with your Twitter

profile (branding)

• Show your audience that you fit within their lifestyle


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WHO USES TWITTER?


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Who uses Twitter?

• Large Businesses such as Cisco Systems, Jet Blue, Sun Microsystems and Whole Foods Market use Twitter

to provide product or service information.• The Los Angeles Fire Department put the technology to use during the October 2007 California wildfires.

• NASA used Twitter to break the news of the discovery of what appeared to be water ice on Mars by thePhoenix Mars Lander. Other NASA projects, such as Space Shuttle missions and the International SpaceStation, also provide updates via Twitter.

• News outlets such as the BBC have also started using Twitter to disseminate breaking news or provideinformation feeds for sporting events.

• Irish personality Ray Foley uses Twitter as an accompaniment to his renowned blog.

•

Several 2008 U.S. presidential campaigns used Twitter as a publicity mechanism, including that ofDemocratic Party nominee and eventual winner Barack Obama. The Nader/Gonzalez campaign updatedtheir ballot access teams in real-time with Twitter and Google Maps. Twitter use increased 43% onelection day.

• The Georgia Institute of Technology College of Computing is using Twitter to relay information to students.

• The University of Texas at San Antonio College of Engineering is using Twitter to relay information tostudents.

• Activists used Twitter networks to co-ordinate street protests at the 2008 Republican Convention inMinneapolis/St. Paul.

• 10 Downing Street, the website of the British Prime Minister, has started using Twitter.• The use of Twitter by victims, bystanders, and the public to gather news and coordinate responses to the

November 2008 Mumbai siege lead CNN to call it "the day that social media appeared to come of age."

• Darren Bousman and other people affiliated with Repo! The Genetic Opera use Twitter to expand theirmarketing thanks to Lions Gate Entertainment's limited release of the movie.


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Lots of fresh tweets!

Who uses Twitter?


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Who uses Twitter?


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HOW TWITTER WORKS


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How Twitter Works

New tweet

entered by

Overdrive


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How Twitter Works

New tweet

appears at

top of

Overdrive’stwitter page


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How Twitter Works

Harry can choose

to haveOverdrive tweets

pushed to his

mobile phone via

text.

Tweet shows up

on Harry’s

personal twitter

home pagebecause he

follows

Overdrive


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How Twitter Works

•Networking: Follow Alerts

Harry gets “Follow” email alert that

encourages him to follow the person

who is following him


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How Twitter Works

Harry can then choose to “follow” back and see who FuelforThought

follows and choose other’s he wants to follow, thereby “Making Friends.”


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WHEN DO WE TWEET?


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When do we tweet?

•

At least 3 times per day – Fresh tweets maintain interest in your Twitter page and will give users

reason to follow your tweets

• With @replies in response to users tweeting about you

– An important thing to

remember as you tweet

is that Twitter is a

discussion, NOT just a

broadcast


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WHAT DO WE TWEET?


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What do we tweet?

– Web site posts and features

– MySpace and Facebook posts

– YouTube/Video posts

– News and press releases

– Events and event coverage

– Product posts

– Flickr/Photo posts

– Blog posts of note

– Sales and promotions

– Anything that is already public knowledge and webcontent that would be of interest to your brandsfollowers!


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HOW DO WE ENGAGE USERS?


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How do we engage users?

•Follow the users who are talking about us


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•

Best Practices – Personally say "hi" to new followers through a direct

message

– Let people know who they are talking to

– Be human, have a sense of humor

– Find users talking about your brand using TwitterSearch http://search.twitter.com/

– Reply to other users using the @ sign

– Empower the tweeter to make a difference - if they

can reply back to users with real assistance, even if isdirecting them to a 1-800-###-####, it is a great wayto show why this profile has additional value.

http://search.twitter.com/http://search.twitter.com/


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•

Follow the users who are talking about your brand – Twitter members will be very excited about being followed by you and

will follow you back.

• Follow the users who follow the profile

– Your tweets show up on their personal Twitter home (follow) page


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•Why follow the users who follow us?


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•@replies – Messages sent BEGINNING with an @ sign in front of a

username designate them as a reply from one person on

Twitter to another. You can reply publicly to any update on

Twitter by using the @username format. – Sending an @reply is a great way to communicate with

other users on Twitter. An @reply is a Twitter update that

is:

•

in reply to another update• directed at a certain person

• designated by starting an update with @username


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•Add a Twitter page to your website:


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•Why add a Twitter page to your website?


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MOBILE PHONE SETUP


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Mobile phone setup

• Adding your phone to Twitter makes it easy to update your Twitter

account whenever you'd like by sending a text message to:

– In the US: 40404

– In Canada: 21212

– In India: 5566511 (note: this short code is still in beta, so if you can't use it,

try our international number below.)

– In all other countries: +44 762 4801423

• You can add your phone number to Twitter in your devices page:

– http://twitter.com/devices

http://twitter.com/deviceshttp://twitter.com/devices


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Mobile phone setup

•

To send and receive text messages to and from Twitter, you'llhave to verify your number. To verify your phone, follow

these steps:

1. Log in to Twitter

2. Click Settings

3. Click Devices

4. Add your new number

5. Wait for the verification code to pop up

6. Text the verification code to Twitter at 40404 in the US, 21212 in

Canada, or +44 7624 801423 in all other international locations.


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*For all international numbers*

• Once your phone is verified, you'll be able to send your updates to

+44 7624 801423 , but you will not be able to receive text updatesfrom Twitter.

• Be sure to check with your provider to make sure text messages arecovered in your phone's service plan; Twitter doesn't charge youbut your carrier might, so make sure you double check to avoid abig bill.

• For UK residents: some carriers don't charge an international feeto send messages to the Twitter number within the UK, but othercarriers do. T-Mobile, for example, considers +44 762 4801423 aninternational number and charge rates varying from .15 to .25 ormore per message, even if you are using a carrier within the

UK. Remember to check your phone plan for international rates; beaware that even in the UK, standard messaging rates vary by carrier,and do apply.


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BIGMETHOD’S TWITTER SERVICES


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bigMETHOD’s Twitter Services

•Twitter setup

• Twitter tweet publishing schedule

• Friends outreach (to build followers)

• Media integration consulting (mixing Twitterwith other forms of media)

• Twitter monitoring (listen and report on what

people are saying about your company andproducts)


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NEXT STEPS: WHERE DO WE BEGIN?


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Where do we begin?

• You provide bigMETHOD with all marketing initiatives, press mentions,

and any and all online content

• bigMETHOD will submit tweet schedule & sample tweets for approval

• Upon approval bigMETHOD will post tweets

• bigMETHOD will monitor the conversation following each related usertweet and provide suggestions for responding to users, truly socializingwithin the space while continuing the conversation

• Follower/Following outreach

* Optional *

• Add Twitter page to your website


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Thanks!

Presentation brought to you by:

Greg Cargill

[email protected]

(310) 482-3750
mailto:[email protected]:[email protected]

using twitter to market your business 1233552569058802 2

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