VISUALIZING TWITTER IN TWITALYZER #140TC

About Twitalyzer• Analytics Engine for Twitter • Founded by Eric Peterson – a recognized thought-

leader and strategic consultant in Web Analytics.• Portland, Oregon

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About Twitalyzer – more stuff• We created a platform that allows social media

experts, consultants and brands to analyze their influence on Twitter and who influences them.

• Over 100,000 Twitter users processed and several thousand actively monitored.

• Full API available

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How Twitalyzer Works

• Built around Twitter API and Twitter Search API

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• Without the rate exception we’d be SOL

• We have an API rate exception from Twitter

Twitalyzer XML Parsing Engine• Parse XML looking for specific data• Build a summary and keep details for “Pro” users• By-and-large the XML feed is reliable …

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Visualization tools

• We primarily use Google Visualization API• Graphs, tables, pie charts, motion charts, etc.• Why Google?– Free– Fast – Easy to use

• Integration with other analytic apps and platforms

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Not Google: Summary Data

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Not Google: Cloud Views

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And “Return on Influence”

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Not Google: Summary DataThis is from Google Visualization

Google Maps

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Google Maps integrating w/ other Visualization

Google Graphs: Tables

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Google Graphs: Line Charts

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Google Graphs: Pies and Gauges

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Google Graphs: “Money”

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Google Motion Charts

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JavaScript is Dead Simple to Use• Works like nearly

all other Google visualizations

• The addRow() function is great for odd-sized data set

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Motion Charts are AWESOME!

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Motion Charts are FLEXIBLE!

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Analytics APIs kick ass!

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Integration= Awesomeness!

Twitalyzer + Google Analytics!

Start to Explore Your Influencers!

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Firefox plug-in for Twitter.com site

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Accessing and visualizing via our API

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Jeff KatzTwitalyze yourself at www.twitalyzer.com@katzpdx and @twitalyzer