using the web and social to transform your dealership
TRANSCRIPT
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
USING WEB AND SOCIAL TO TRANSFORM YOUR BUSINESS Darrell Amy Chief Innovation Officer Dealer Marketing
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
Buyers are 57% of the way through the buying process before contacting a vendor or sales rep. Harvard Business Review, June 2012 Survey of 1,400 Mid-Sized Business Decision Makers
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
95% of business buying decisions begin online.
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
Only a small percentage of your prospects/customers will ever visit your office. EVERY ONE of them will visit your web site and/or social pages at some point the sales process.
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
WHO VISITS YOUR WEBSITE? • Prospective Clients • Current Clients • Potential Employees • Current Employees • Google
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
PROSPECTS • Is your website useful to
someone that has questions early in the sales cycle?
• Does your website reinforce or contradict what you want your reps to say?
• Do you present a professional online image?
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
CURRENT CUSTOMERS • Does your website
cross-sell your various solutions?
• Do current customers see you as a solutions provider?
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
POTENTIAL EMPLOYEES • Does your company look like
a good place to build a career?
• Will candidates be proud to show off their new employer to their friends and family?
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
CURRENT EMPLOYEES • Do your current employees
know about all of the solutions/services you can provide?
• Is everyone on board with the new message?
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
GOOGLE • Is your website easy for
Google to index? • Do you provide
continually-updated content?
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
YOUR WEB PROPERTIES
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
GOOGLE+ • Make sure your business is
set up correctly in Google+ – Business Type – Addresses – Locations
• Get good reviews • Add content weekly
– Links to your blog articles
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
FACEBOOK • Present the personal side of
your business – New employee posts – Company events – New clients – Charitable work
• Designate someone social at your dealership to do this several times a week
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
TWITTER • The news feed of the world
– Followed by geeks – Indexed by Google
• Add content multiple times a day – Links to your blog/website – Links to interesting tech
articles
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
LINKED IN • Set up a company page • Make sure all your reps have
complete LinkedIn profiles – Summary of what they do – References
• Have them share once a day – Your blog articles – Interesting things they are doing
• Connect with prospects/clients
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
GET STARTED 1. Make sure your current website has content for
everything that you sell – Document Management, Managed Print, Managed Services
2. Get social pages set up 3. Use Buffer or HootSuite to start posting content 4. Get references on Google+ 5. Develop a long term web strategy
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www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys
MARKETING STRATEGY REVIEW Darrell Amy [email protected] +1 214-224-0050 •
www.dealermarketing.net/special-report-managed-services