Your Dealership & Social MediaBethany GrabherHuebnerPetersen

Social Media places small & local businesses in the spotlight in ways that up until this point, were unattainable

2010 statsTwitter: 100 million users, 50 million tweets sent each day

Facebook: 500 million users, average user has 160 friends & spends 55 minutes per day on the site

YouTube: 2 billion views each day

LinkedIn: 65 million members, 1 new each second

Social media usersby age group

Facebook growth, 2009-2010by age group

Twitter has added 40M users since April 2010

33% talk about businesses 1/week32% make business recommendations30% seek buying decision advice

80% of automotive/RV buyers say Internet information influences their purchasing decisions

90% of consumers trust online, word-of-mouth recommendations

Customers are receiving their information online, and sharing information online

Customers expect to connect

Generates dealership exposure

Generates qualified leads

Can reduce marketing expenses

Increases website traffic

Boosts search rankings

Social media

Social media should be a part of your strategy

1: Listen... Really listen

What to listen toIndustry happenings

Dealership mentions

Competitor activity

Competitor mentions

Your name

Manufacturers

How to listen

RSS (Google Reader)

Social Mention

Twitter Search

Google Alerts

Facebook Groups

RSS (Google Reader)

Social Mention

Twitter Search

Google Alerts

Facebook Groups

How to listen

RSS (Google Reader)

Social Mention

Twitter Search

Google Alerts

Facebook Groups

How to listen

RSS (Google Reader)

Social Mention

Twitter Search

Google Alerts

Facebook Groups

How to listen

RSS (Google Reader)

Social Mention

Twitter Search

Google Alerts

Facebook Groups

How to listen

2: Pick one platform

Platform options

Blog: RV insights, travel stories, expert knowledge

Twitter: Links, quick tips, announcements

Facebook: Pictures, announcements, special offers

YouTube: Unit tours, interviews, how-to videos

Flickr: Unit photos, classic RV photos, travel pics

3: Participate & “engage”

Find people to followTwitter search

Twellow & Twellowhood

Facebook search

Blogrolls

Twitter lists

Nearby Tweets

Consistency is keyBlog: 1-2 per week

Twitter: 1-3 per day

Facebook: 1 per day

YouTube: 1-2 per week

Flickr: 1-2 per week

LinkedIn: 1-3 per week

Converse & connectBlog: Reply to comments, comment on other blogs, reference others

Twitter: Retweet, mention, DM, hashtags

Facebook: Follow pages, respond to posts, join discussions

YouTube: Comment on videos, “like” videos

LinkedIn: Ask & answer questions

4: Quality counts

What to writeAdvice or tips

Behind the scenes

Interviews or profiles

Product reviews

Travel/camping ideas

Family fun ideas

Manufacturer news

Thinking of trading up your RV, here are five reasons you should do it!

101 things to cook on your RV-Q (that aren’t steak)!

We took a poll at the dealership, here’s the list of our top camping destinations.  What’s yours?

An RV that can pull a boat!  An in-depth look at RV horsepower. 

Struggling with where to store your RV?  3 good recommendations.

Why winterizing will save you $$ down the road!

Customers look for:

Promotions

News

Feedback/testimonials

Reminders

Share your expert knowledge

Stay Focused

Give Give Give

Foster participation

Be relatable, be genuine

5: Optimize your efforts... Be findable

Add keywords

Profiles

Posts

Titles

Image/video names

Submit your blog

Use directories

Socialize your website

Take it offline

6: Use tools

Schedule in advance

Shorten URLs

http://www.rvbusiness.com/2010/06/another-look-back-at-history-of-the-rv-industry/

http://bit.ly/bQIpc

Go mobile

Filter out the “noise”

7: Give it time

www.rvsocialmedia.com