using social media to plan and promote events

Marketing Your Event With Social Media

Friday, November 15, 2013

First Things First

✤ Please take out your cell phone

✤ Leave it on

✤ Tell the world why you’re loving this event


First Things First

P.S. Asking event attendees to shut off cell phones during an event is essentially asking them to not tell the world why they should

have been at your event.


Road Map

✤ Basics

✤ Facebook Events

✤ Eventbrite

✤ LinkedIn

✤ Intermediate

✤ Hashtags

✤ Live Twitter Feed

✤ Contests


Road Map

✤ To Infinity and Beyond!

✤ Advertising Options

✤ Facebook, LinkedIn, Twitter

✤ Ustream.com

✤ Event Apps for Smartphone

✤ After Event Polling


BasicsNever to late to start


✤ Promote, Promote, Promote!

✤ Offer links to event website and speaker bios

✤ Opportunities for volunteers

✤ Share photos of the behind the scenes efforts

✤ Messages from speakers

✤ Encourage your attendees to tweet during the event and share on their social networks.

Basics - Social Media


Basics - Facebook

✤ Creating an event.

✤ -

✤


Basics - FacebookAdd Relevant

Photo

Ask Question?

Poll?

More about this

later..


Basics - Eventbrite.com


Basics - Eventbrite


Basics - LinkedIn

✤ Company Status

✤ Share to appropriate group pages


Intermediate -Drilling a Little Deeper

✤ Hashtags (#)

✤ Choosing a hashtag for an event:

✤ 3 S’s...

✤ Simple

✤ Short

✤ Sexy

Potentially not a drill

bit...I realize this.


Intermediate -Hashtag Fails

✤ 123,995 users contributed to 280,443 tweets in the 5 days prior to #SXSW in 2013

✤ #TooDamnLong

✤ #NotThoughtOut

✤ #AlreadyInUse


Intermediate - Live Twitter Feed

✤ Tweetwally.com

✤ Totally Customizable

✤ Live

✤ Fun


Intermediate - Live Twitter Feed

✤ Tweetchat

✤ Same options as Tweetwally but less customizable.

✤ Live Feed

✤ Free


Intermediate - Twitter List of Speakers

✤ Create a List on Twitter that showcases the speakers for your event so attendees can follow them.


Intermediate - Live Contests

✤ Tweet out locations of VIP gifts with the #

✤ Most creative convention photo with #

✤ Questions about speakers

Bingo!


Intermediate - Four Square

✤ Create an event on FourSquare for your event.

✤ Prior to event leave tips about the upcoming event at appropriate check-in locations.


To Infinity.... - Advertising

✤ Advanced Facebook Advertising

✤ Power Editor

✤ Extremely intelligent targeting options.

✤ Drill down to employer, income, purchase likelihood.

Facebook.com/ads/manage/powereditorJonLoomer.com



✤ Facebook Advertising

✤ To Email Lists

✤ Friends of Companies

✤ Demographics

✤ Connected to (person, company)



Promoted Tweets



Promoted Accounts


Too Infinity.... - Advertising

Trending Topics



Lead Generation Cards

Learn more at:Ads.Twitter.com



Direct from Linkedin.com/Ads

LinkedIn


To Infinity.... - Ustream.com

✤ Ustreaming your event is a great way to gain attention for the following year event.

✤ Ustream.com


To Infinity.... - Event Apps

✤ Mobinett

✤ SoLoMo

✤ Social

✤ Local

✤ Mobile


Additional Promotional Opportunities

✤ Speaker Sneak Peak Videos

✤ A 1 minute video from each speaker...

✤ Ask the speakers to promote via their social media

✤ Facebook Promoted Posts

✤ Eventility.com


Additional Opportunities...

✤ Instagram Video

✤ Snapchat isn’t just for sexting...is your demographic using it?

✤ Email Campaigns

✤ Strategic partnerships with organizations that have a large social reach.

✤ Hubspot + CharityWater Every speech needs a random baby picture...


Keep In Touch

✤ [email protected]

✤ @DavidaPride

✤ 207.415.7712 - Text/WhatsApp


mailto:[email protected]

mailto:[email protected]