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The Passion of the Fan Super Bowl Edition Using the hype from the Social Web to select a Super Bowl Champion Jeff Esposito JeffEsposito.com

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The 2011 Super Bowl winner is selected by the masses on the Social Web

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  • 1. The Passion of the FanSuper Bowl Edition
    Using the hype from the Social Web to
    select a Super Bowl Champion
    Jeff Esposito
    JeffEsposito.com

2. Methodology
2

  • Measured social mentions for each team from January 16 through January 31, 2011 using Lithium Social Media Monitoring software

3. Mediums included: 4. Blogs 5. Forums 6. Traditional news sites 7. Twitter 8. Metrics used include conversation share, positive and negative conversation shares, SIM and Net promoter scores


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