Us ing Soc ia l Med ia to Launch Your Profess iona l Future

Social Media

Why do I need a soc ia l med ia presence?

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A Global Perspective Facebook – 1,590 Billion WeChat – 697 M QZone – 640 M Instagram – 400 M Twitter – 320 M LinkedIn – 100 M

Source: The Statistics Portal April 2016

It’s all in the numbers1. Facebook – 15,000,000 users (steady)2. YouTube – 14,350,000 UAVs3. WordPress.com – 5,550,0004. Instagram – 5,000,000 Monthly Active Australian Users 5. Tumblr – 4,300,0006. LinkedIn – 3,500,0007. Twitter – 2,800,000 Monthly Active Australian Users8. WhatsApp – 2,400,000 Active Australian Users9. TripAdvisor – 2,350,00010. Blogspot- 2,050,000

Source: Social Media Statistics Australia compiled bysocialmedianews.com.au. June 2016

Allows many opportunities

Develops your professional reputation Helps build your networks Ensures you’re putting your best foot forward Assists you to build your career Great way to keep in touch Allows you to get noticed and get found Builds your digital resume

Recruitment

What ro le does soc ia l med ia p lay in rec ru i tment?

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Social is no longer a niche branch of recruiting – it’s

an integral part of recruiting.

“- Jovitesoc ia l rec ru i t i ng su rvey 2015

S o u r c e : J o v i t e s o c i a l r e c r u i t i n g s u r v e y 2 0 1 5

S o u r c e : J o v i t e s o c i a l r e c r u i t i n g s u r v e y 2 0 1 5

Why LinkedIn?

The p la t fo rm to he lp l aunch your pro fess iona l fu ture .

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7 Reasons

1. It shows up at the top of Google Search2. People are researching you3. It’s packed with useful resources4. You’ll remain connected 5. It’s the ultimate professional branding platform6. It becomes your digital resume 7. Largest professional social media network in the

world

A Professional YOU

How do I c reate a p ro fess iona l L inked In P rofi le?

4

Add a professiona

l photo

Not a photo of you at the races

List 2 or more jobs

Inc luding t i t le , descr ipt ion,

length of ro le

Have 5 or more skills

Choose sk i l l s that reflect your

strengths

Include a professional summary

About YOU

Fill out your industry & postcode

Adding an industry 15 times more

profile v iews

Add your school and education

Receive on average 10 times more profile v iews

Connect with 50 or

more people

Grow your network

Offline YOU

How do suppor t your on l ine brand?

5

Your brand is what other people say when

you leave the room.

“- Jeff Bezos the f ounder o f amazon

5 Offline Tips

1. Show your expertise as much as possible.2. Give people every way to find out about your successes and

achievements without you needing to brag about them.3. Make yourself easy to contact via telephone, mobile, even a

street or PO Box address.4. Give people a reason to talk about you in a positive way.5. Follow other people in your industry and anyone else who can

teach you how to spread your message.

S o u r c e : J o b m o b 5 0 + w a y s t o b r a n d y o u r s e l f o ffl i n e

Other things to consider

Your appearance Where to leave your branding in print Everything you do brands you Opportunities to show your brand

S o u r c e : J o b m o b 5 0 + w a y s t o b r a n d y o u r s e l f o ffl i n e

Want to take charge of your professional future?

S t r a t e g i c S o c i a l P ro fi l e s C re a t e S o c i a l M e d i a P ro fi l e s f o r B u s y P ro f e s s i o n a l s .

C l i c k b e l o w f o r a f re e e - b o o k s t o h e l p y o u g e t s t a r t e d o n L i n ke d I n .

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