using social media to improve the work you do
TRANSCRIPT
Today’s Agenda
• Introductions - 10 mins• Social Media Tools - 15 mins• Discussion - 15 mins• Question and Answers - 20 mins
Danielle Brigida@starfocus
Nerd at Your
Service
Always Remember to…
Image: Flickr / Iowa Red Bulls
• Identify an Audience• Pick Specific Goals• Know Your Capacity • Have an Outreach Plan• Have a Long-term Plan
Listen, Communicate, Create, TrackTime on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
30%
30%
25%
15%
Establish Community to Reach the Crowd
Be Present, Wherever You Are
Each network has strengths, communities and solutions to offer.
You will get out of it what you invest.
Consider ALL Communication Channels
Do NOT Just “Push it Out”
Find Solutions in Social Media• Ask questions and establish focus groups• Use the free/affordable tools• Give your supporters the power to help you
Bring the FUN to fundraising
Integrate Social Media into the work you’re ALREADY doing
Empower Your Community
• Use social media to listen• Be consistent and form relationships• Ask questions• Find ways to give your supporters a voice
Share and Tell…
What ways can the work you do be enriched by social media?
Discussion Questions
• Do you have questions about tools you’re currently using?
• Name a time when social media has let you down or has surprised you.
• When was the last time you experimented with social media?