using social media to improve job search
DESCRIPTION
Presentation given on 6/24/2010TRANSCRIPT
Using Social Media to Improve Job Search
Keith CobbInteractive Marketing and Social Media Leaderwww.linkedin.com/in/keithcobb
Your Payoff Understand sites to help in your job search Uncover best practices to improve your search Create an action plan of activities to help you
reach more employers Spur ideas for more approaches This is not:
A how-to of job search sites A complete rundown of ALL social media sites An endorsement of any specific product
Agenda Protect Your Personal Brand Build Your Social Media Hub and Spokes Ideas to Build Your Network Strategies to Search for Jobs Ways to Improve Your Visibility
Social Media Marketing StrategyBRANDING
INFLUENCERS
CONSUMERS
FULFILL-MENT
SALE SUPPORT
SALE SUPPORT
SALE SUPPORT
Social Media Job Search StrategyPERSONAL BRAND
REFERRALS
HIRING MANAGERS
PROFILE/RESUME
EXAMPLE EXAMPLE
EXAMPLE
Social Media Job Search StrategyPERSONAL BRAND
HIRING MANAGERS
Protect Your Personal Brand – Why It Matters 70% of employers have rejected candidates based
on online content 85% say positive online image influenced decision
to hire … having no online image leaves an impression
too! Allows you to proactively address potential issues
Protect Your Personal Brand – Google Yourself Search by various forms of your name and
city/state Look about 3 pages deep You may not be able to resolve all issues
Protect Your Personal Brand –Facebook Review your profile picture Consider setting privacy settings to “Friends Only” During your job search, think about your postings
and photos
Protect Your Personal Brand – Other Ideas Review your free credit report at
www.annualcreditreport.com On www.indiana.gov you can:
Access your driving record Access your criminal record There are fees
Check blog entries at www.blogpulse.com
Build a Social Media Hub and Spokes – The Hub: LinkedIn 70 million professionals, 60% in the US 1 million company profiles Executives from all Fortune 500 companies Your objectives: Impressive professional profile
and quality contacts
Build a Social Media Hub and Spokes – The Hub: LinkedIn
Build a Social Media Hub and Spokes – Spoke: Blog Spot www.blogspot.com Keep your blog professional Highlight your knowledge of a specific topic, a
subject you’ve researched, or a book you’ve read Update periodically
Build a Social Media Hub and Spokes – Spoke: YouTube www.youtube.com Tips:
2-3 minutes long Use a non-distracting background Professional clothes Short introduction Include resume info End with contact info
Build a Social Media Hub and Spokes – Spoke: Employers, Associations, and Your Portfolio Make it easy to research your experience Sites where you are favorably referenced are
important Include links to any positive content about you
Ideas to Build Your Network -Generate Leads from Facebook Search for friends at companies you are targeting Send messages to friends Use status posts Update Your Wall
Ideas to Build Your Network -Other Ideas Use business cards – “Join my network at
www.linkedin.com/in/keithcobb” Add to e-mail signatures Tweet
Strategies to Search for Jobs – Job Sites LinkedIn
www.linkedin.com Alumni sites
The Ladders www.theladders.com
USA Jobs (Government) jobsearch.usajobs.gov
Indiana Career Connect www.indianacareerconnect.com
Keep a list of companies you review each week
Strategies to Search for Jobs LinkedIn Free Service
LinkedIn shows you employees in your network Look at the company profile
LinkedIn Pay Service Your submission moves higher up the list Send InMail to person who posted job Send InMail to employees at the company
Strategies to Search for Jobs Facebook
Search Friends who are or have been employees Update status and wall about opportunity
Twitter Tweet about the opportunity
Ways to Improve Your Visibility LinkedIn DirectAds (jury is still out) LinkedIn status updates are your billboard Reply to other people’s status posts Follow a company Use Facebook and Twitter status updates
Social Media Job Search StrategyPERSONAL BRAND
HIRING MANAGERS