using social media to further your marketing and research objectives
DESCRIPTION
Arkgroup workshop in Sydney 19 Sept 08TRANSCRIPT
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Utilising social media to further your marketing and research
objectives
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the web
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“I participate, therefore I am”
Tim Noonanblind guy getting into Web2.0
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people like
contributing
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“understand & consider the person who'll experience
your design while you design”
Christina Wodtke
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management attitudes abound
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“it’ll take too long”
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“too expensive”
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“Those of you who think you know it all are annoying to those
of us that do.”
unknown
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“I don’t get it?”
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social networks?
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fast..
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free?
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me!me!
me!
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structuring research with
online audiences
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think.
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“insanity is doing the same thing over and over again and
expecting different results”
Einstein
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what is your problem?
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how do you get answers?
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justify
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who?
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who else knows about them?
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‘I blog too, you know?’
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where?
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where?
insight
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ask the right questions
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networks to inform
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where do they hang out?
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social talkback
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comments!
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where?
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do
something
!
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online tools
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www.tangler.com
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Validate
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carefully manage
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leveraging data
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validity
confidence
reliability
sample
insight
causality
method
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search
conversations
readsurveywebsites
data
focus groups
ask ?s
observe
test
BALANCE
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where?
CONFIDENCE
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where?
causality
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It’s personal!
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and public
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Open it up^
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crowds..
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does it matter?
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convenience
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random
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where?
t sh e m e
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suggestionslanguageconcernsrequests
percentages
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where?“quotes”
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hold the mayo!
Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php
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understanding needs and
expectations
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get stuck
in
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don’t fake it
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Honest
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read!
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keep going
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real-life focus group?
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iterate
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STOP!do enough & no more
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www.objectivedigital.com