#SocialCafe  Events    Email  Marketing:    Managing  Your  Growing  Audience    

 

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Tuesday  6p  PDT  /  9p  EDT  

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Your  List:    Quality  vs  Quantity  

• Quantity  may  open  doors  for  you  (i.e.  speaking  engagements).  

• Quality  does  MORE  than  open  doors  (i.e.  sales  conversions).  

• Quality  subscribers  are  defined  by  those  measurable  conversions.  

• You  may  need  to  convince  the  vendor  (i.e.  speaking  engagement)  of  the  value  of  quality.    *Educate  them*  

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Social  Media  Enhances  Your  List  

• Encourage  your  list  to  connect  on  social  media.  

• Encourage  your  social  media  connections  to  join  your  list.  

• Remember:    All  comes  down  to  those  metrics  and  conversions.    Is  that  list  providing  you  an  ROI?  

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Create  a  hunger    

Content  they  can’t  live  without  

You  want  people  so  hungry  for  what  you  are  offering  that  they  come  

FIND  YOU.  

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Today’s  Action  Steps  

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1.    Define  Your  Target  Audience  

• Who  visits  your  site?  

• Check  Google  analytics,  for  demographic  information.  

• Don’t  be  surprised  if  it  is  different  than  what  you  thought.  

• The  site  will  tell  you.  

• Work  with  that  info  to  target  even  deeper.  

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2.    Identify  What  Makes  Them  Hungry  

• Da  Vinci  has  done  a  great  job  of  defining  her  YourLifeAfter25.com  target  audience.  

• She  has  created  a  Twitter  Chat  just  for  them,  for  their  hunger  to  discuss  relationships…  

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3.    Create  Content  That  Satisfies  

• Like  Da  Vinci,  find  out  what  feeds  that  hunger  and  keep  doing  it.  

• Don’t  do  like  everyone  else.    Be  unique.  • Deborah  created  a  niche  just  for  hangout  training,  with  Hangout  Queen…  

www.HangoutQueen.com  

4.    Consistency,  Consistency,  Consistency  

•  iHeart  grabbed  up  Deborah  and  Charles’  Marketing  Momentum  show.      

• Part  of  the  requirements  were  consistency.  

• Proof  that  consistency  DOES  pay  off  in  the  long  run.  

You  thought  it  was  just  Twitter?    Nope…  

•  During  the  #SocialCafe  Hangout,  Charles  and  Deborah  chatted  about  List  Building…  

• Who  is  Charles?    He  is  Deborah’s  co-­‐host  on  the  iHeart  Radio  Talk  show:    Marketing  Momentum  w/Charles  &  Deborah  

•  Episode  available  @  SocialWebCafe.TV  

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Today’s  Action  Steps  (Summary)  

1.  Define  your  target  audience.  2.  Identify  what  makes  them  hungry.  

3.  Feed  them.  

4.  Be  Consistent.  

Join  us   Tues  6p  PT  /  9p  ET  

#SocialCafe  #TBW    Social  Event  

Keep  infor*ed!  

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Don’t  miss  the  social  or  the  lear9ing!  

Facebook.com/socialwebcafe  

Twi?er.com/socialwebcafe  

YouTube.com/socialwebcafe  

Watch  Deborah  with  co-­‐host  Charles  on  Marketing  Momentum  

An  iHeart  Radio  Talk  Show      *    Also  viewable  on  SocialWebCafe.TV  

Social  Web  Café  TV  www.SocialWebCafe.TV