using social media - bestwool - social... · 2013-08-05 · twitter: tips and tricks • customize...
TRANSCRIPT
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Using social media
Georgie Fraser, Meat & Livestock Australia
Catherine Marriott, Influential Women
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Why did you come today?
- What do you think Social Media is?
- How do you currently use Social Media?
- What do you want to leave with today?
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Things to take away
• A better understanding of what Social Media is
• How and why you can use Social Media as Sheep and
Wool producers
• The relevance and benefits of Social Media
• The platform that is right for you
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What is social media?
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What is social media?
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Social Media – The big 3
Daily active users have reached 665 million
21% of the world’s internet population are using Twitter every month Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%
6 billion hours of videos are watched every month
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Why are we talking about Social Media?
• There is a shift in the way people are communicating
• Because it is relevant to you, your business, your industry
• It is providing you a unique opportunity to have a real
conversation about what you do
“…It is breaking down barriers of rural isolation and allowing for consumers to engage with farmers and understand the inner workings of a farm and rural environment…”
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The conversation
Participating in the
conversation
Dominating the
conversation
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Why should you use it?
- Yes it’s free...but your time isn’t. Why invest your time?
- To influence – decisions are being made
- Broaden your networks
- Defend your reputation and credibility
- Live Export – Indo v. Pakistan #hashtags
- Presents a real face and shares a story with the public
- To learn
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Quick facts
• 59% of under 35’s have not been on a cattle or sheep farm
• 67% state that they have little to no understanding of the industry
People hold farmers in high regard:
• 87% think you make a positive contribution
• 89% think you work hard
• 93% think you are ethical
• Only 8% of city people think of farmers as modern
• 73% say they know little or nothing about farming
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What people are saying about your industry
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A platform for the industry
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A place to learn
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Relevance
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The platform that’s right for you
• Do you like writing – Create a blog
• Do you like photos – Create an Instagram account
• Do you like conversation – Join Twitter
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Examples
Our video Could you do a short video of shearing, mustering the sheep - up to you!
Ausagventure Blog of your day, stories, images
Photo sharing Photos of your day, sunsets, animals etc.
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https://www.youtube.com/user/Target100AUS?feature=watch
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tumblr.
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Catherine Marriott
• Social Media in a business context
• Facebook pages vs profiles
• How to use twitter
• How to communicate
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For businesses
• Social media, whether you’re an adopter, addict or a
hater, is now a critical part of total communication
and should form a part of your overall business
strategy.
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For business
• Social media is only effective when it is used
appropriately after planning and implementation.
• Know your audience
• Stay on message
• ENGAGE
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Who uses Social Media?
• Meat and Livestock Australia
• New Rural Industries Australia
• Media: Rural Press
• Sydney Morning Herald
• Greenpeace
• CropLife Australia
• Animals Australia
• Victorian Farmers Federation
• National Farmers Federation
• AgForce
• WA Farmers
Most importantly our customers from both urban and rural Australia and…… around
the world
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• Password-protected
• Great for connecting personally and professionally
• Platform to share pictures, videos and links,
• Accounts for 65% of total Internet usage
• Has security settings to make it safe
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Facebook: profiles
• Personal
• Customize your profile
• Privacy settings
• Share relevant content and incorporate multimedia-
photos, video, links
• Connect with people, products and organizations
• Don’t over share
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Facebook: pages
• Designed for businesses, to connect
• Users “like” a page and receive updates directly to their
newsfeeds
• Cover photo is an important visual
• Share updates, pictures, videos and links
• Facebook ads may be purchased clear up myths
• Provide a place for consumers to engage
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Facebook: page examples
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• Like a blog but limited to 140 characters
• Offer short bits of information, opinions, updates, links to
blogs or interesting articles and websites
• Posts are more public than Facebook
• Useful for connecting with individuals, businesses and
organizations
• Can share articles
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Twitter: A secret language
• Tweet = message being posted
• Tweeter = user who is posting update
• DM (Direct Message) = A personal, non-public message.
– Similar to sending an email. Also under 140
characters.
– To send a DM, you must be following a user and they
must be following you.
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How do I interact with people
• # Takes you to a forum or like minded topics
– For example #tweetsfromthetractorcab
– They can be one offs as other people may not use it
again
– Or it could be really popular like #agchatoz
• @ targets a particular person and their network of people
– For example if I @abclandline, I am talking to all of
their followers, 7588
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Twitter: tips and tricks
• Customize your page - make it yours!
• Choose an easy-to-remember username
• Post 2-3 times per day
– The best times to update Twitter are 9 a.m., 1 p.m.
and 4 p.m.
• Follow local or interesting tweeters
• Shorten links to avoid using extra characters (bit.ly)
• Don’t just talk at yourself - engage!
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Twitter example
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How do I start?
• Sign up and get an account
• Pick a name that is going to be as short as possible
• Start by following some people interested in the same
things as you
• Then re-tweet certain things you are interested in
• Quote tweet things you are interested in
• Start to engage with others
• Write your own posts.
• Share articles
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Things to remember
• If you aren’t sure, don’t say it
• Keep messages positive and language simple
• Remember with social media, you are engaging with the
entire supply chain, not the activists
• Your professional and personal identities are linked
• Give it a go, Agriculture needs your voice