using social media safely and effectively · e social media to engage the public • go where your...
TRANSCRIPT
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Using Social Media Safely and Effectively
Austin Brooks, MS, RDN
Alyssa Mako
Virginia Cooperative Extension’s Family Nutrition Program
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Why use Social Media?
• Almost everyone uses social media
• Expectation of finding businesses and organizations online and on social media
• Platform to communicate with parents and partners
• Low barrier to entry
• Increasing use of technology in daily lives
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Use Social Media to engage the public
• Go where your target audience already is.
• Create engaging, interesting content that’s
easy to track.
• Give your audience what they want (to be
entertained) and what they need
(information to improve their lives).
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Which Social Media to choose?
• YouTube
• Snapchat
▻1.71 billion monthly active users
▻330 million monthly active users
▻800 million monthly active users
▻1.57 billion monthly active users
▻1.75 million monthly users
▻187 million daily active users
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YouTube
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Snapchat
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What to share on Social Media?
• Relevant, informative, timely, and fun content
• Highly visual – pictures and videos are best
• Engaging content - drives reach• Asking questions• Generating shares, comments, & likes
• Highlight your organization’s work
• Volunteer opportunities
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What to share on Social Media?
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What to share on Social Media?
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What NOT to share on Social Media?
• Identifying information, including faces• Unless you have a media release that specifies social media
uses
• Inappropriate or unrelated content
• Unprofessional content - poor grammar, spelling, punctuation, etc.
• Unreliable or biased sources
• Copyrighted materials without permission
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How to promote your Social Media?
• Add social media links to everything!
• Website• Newsletters• Email signatures• Business cards• Print materials
• Networking with other organizations that connect with your audience
• Word of mouth
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How to promote your Social Media?
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Virginia Family Nutrition Program
FREE resources for your organization
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FNP Social Media & Digital Resources for Partners
• Social media content
• Provide content or publishing partnership
• E-newsletter for parents
• Recipes
• Videos
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We have healthy lifestyle content to share with partners!
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We have healthy lifestyle content to share with partners!
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Recipes are very popular and engaging on social media
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Videos are especially engaging
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FNP Videos on variety of health topics
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Thank you for your attention.
Questions?
Austin Brooks [email protected]
Alyssa Mako [email protected]
www.eatsmartmovemoreva.org