using social media for promotion
TRANSCRIPT
Positive change through the power of media
• Open courses- Regular training sessions on marketing, digital and PR & media relations led by industry professionals
• Bespoke training and consultancy – Expert-led tailor made training and consultancy packages to meet the individual needs and requirements of your organisation
• Productions – Award winning films for charities
• Community newswire – Our free-to-use Community Newswire service helps charities, communities and citizen journalists get their stories into the national and regional media
What is Community Newswire?
• A free news distribution service
• Created in 2004 as a partnership between Media Trust and Press Association – 2014 is our 10th anniversary
• PA is the national news agency for the UK and Ireland
• Founded in 1868, PA delivers text, pictures and videos to all major UK news organisations
How does it work?
1) Press release received by Media Trust
2) Chosen press release written up as news by PA journalist
3) News story distributed to media organisations
Engaging with other members of the London Youth Games
On Facebook On Twitter
facebook.com/haveringlyg
twitter.com/WandSchoolGames
Overview of useful platforms
• Using your page as a blog
• Showcase for multimedia
• Lets supporters know about updates
• Passive, closed
• Openness allows for new connections
• Conversations with current and new supporters
• RTs can make new allies + underpin tone
• Can get lost in the ever-updating feed
Facebook Twitter
10 top tips for Facebook
1. Have fun, be fun
2. Be topical, timely and relevant
3. Be visual (see below)
4. Be concise – think of mobile users
5. Be open to discussion
6. Ask questions
7. If you’re having a slow day, post an inspirational / shareable pic or quote
8. Don’t beg for likes
9. Post full links within FB – they get 3x more clicks
10. Develop an authentic tone
Promoting your content on Twitter
1) Keep your tweets well under 140 characters
- Easier to digest
- More scope for retweets
- Allows for comment
10 top tips for Twitter
1. Follow other projects, see how they’re doing it
2. Respond quickly with with .@ so everyone can see your replies
1. Answer each and every query – others can see when you don’t
2. Always shorten your links
1. Aim for <125 characters
2. Ask questions, solicit opinions
7. Share great articles linked to your cause
8. Twitter displays pics in the timeline, so try to get as many in as possible
9. Use lists to sort other users into helpful groups, plus add a community feel
10. Consider Twitter takeovers from happy beneficiaries to occasionally vary the tone
Are those timings true of teens? Research your audience!
Teenagers have more unstructured time on their hands, particularly in the school holidays. However, they might have strict teachers...