of California

Using Social Media:

Facebook 101

Webinar Overview

• Step-by-step walkthrough of how to set up a Facebook page for your Family

Resource Center.

• Best practices for managing your Facebook page.

• Q&A

Setting Up A Business PageReminder: You must first have a personal Facebook account in order to create and

manage a business page. If you need help, here’s a video that will walk you thorough

the process: www.youtube.com/watch?v=cx7XYQErQmY

Once you’re signed in on your personal account, go to

www.facebook.com/pages/create to create your business page.

CLICK HERE

Choose a category from the drop-down menu (Medical &

Health, or whatever you see fit).

Enter your FRC address and phone number.

In the ‘about’ section, you’re allowed to choose up to three

categories. These keywords are important and help direct

people to your page. Select Disability Service, Education,

and Health Agency (or whatever you see fit).

YOUR ‘ELEVATOR PITCH,’ OR VISION

Next, upload a profile picture. This should be your FRC

Logo.

If you notice that your profile picture logo is not centered

within the thumbnail, follow these steps to center it after

you’ve set up your page.

The next step asks you to add your page to your favorites.

By doing so, it’s easier to locate on your left-hand toolbar.

WHERE IT SHOWS UP

By completing the ‘preferred page audience’

section, you can increase the chances of

reaching your target demographic.

Welcome to your new Facebook page! This is what it

will look like after completing the initial setup. Now,

we’ll go through things you can do to make it look

more professional and complete.

Choosing A Cover Photo• Your cover photo is one of the first impressions people will have of your FRC, so

make sure it’s a high-quality image that represents your work.

• Canva is a free website with many design templates and shortcuts. Using their

Facebook cover photo template ensures your photo will have the correct

dimensions, and that your profile picture box won’t cover someone’s face. It’s an

easy drag-and-drop interface.

• Once you’ve created your cover photo on Canva and saved it to your desktop, go

back to Facebook, click ‘add a cover’ and then ‘upload photo.’

Note: whenever you update a photo (cover or profile),

Facebook will automatically display it on your timeline.

Make sure to click the dropdown arrow next to the

update and select ‘hide from timeline.’ You really only

want your posts reflected on your timeline.

THEN CLICK HERE

FIRST CLICK HERE

Adding A ButtonYou should add a button to your page to direct visitors to a call-to-action.

FIRST CLICK HERE…it will take you to

Do you have a newsletter or

mailing list? If so, click ‘get in

touch with us’ and then select

‘sign up.’ Enter the URL where

people can add themselves to

your mailing list.

No newsletter? Click ‘learn

more about us’ and then

select ‘learn more.’ Enter

the URL for your FRC

website.

This is what the finished button will look like if you selected ‘sign up.’

Editing Page Details

On the right-hand toolbar of your homepage, you’ll see an ‘about’

section. Click the blue pencil, then click ‘edit.’ This will take you to a

series of sections that allow you to update more details about your FRC.

This is important to complete so your page looks professional and full.

CLICK HERE

Everything under the ‘general’ tab except ‘description’ should already

be filled out from what we’ve done before. Add text in the ‘description’

box. This usually translates to your mission statement, if you have one.

YOUR MISSION STATEMENT

Everything under the ‘contact’ tab except ‘email’ should already be filled

out from what we’ve done before. Add an email that gets checked often,

preferably with an @yourfrc suffix instead of an @gmail or @yahoo

suffix.

Once again, everything under the ‘location’ tab except ‘parking’ should

already be filled out from what we’ve done before. Add your parking

information.

Next, add your hours.Add your WIFI name and

network access information, if

you want. Don’t add a price

range.

Back on your main page, click ‘about’ on your left-hand tool bar and

select ‘page info.’ Enter the date you were founded.

Verifying Your PageBy verifying your page, you give it authenticity and help make it visible

when people search for you. Click ‘settings’ on the top right-hand of

your page, select ‘general’ on the left-hand tool bar, then click ‘verify

this page.’ Once you click ‘get started,’ Facebook will walk you through

what to do (you need to be at work, near a landline).

Assigning Admin RolesAssigning admin roles means designating who at your FRC (aside from yourself)

will have access to the backend of your Facebook page. You can add more than

one person. Click ‘settings’ on the top right-hand of your page, then select ‘page

roles’ on the left-hand tool bar. Type their name, and select the level of authority

they'll have.

*Note: before you can add someone as an

admin, you need to first add them as a friend

on your personal Facebook page.

NAME HERE

Building Page Audience

When you’re finished setting up your page, invite some friends! On your main

screen, you’ll see a box that says ‘know friends who might like your page?’ These

should be all your friends from your personal Facebook account, and you can click

‘invite’ next to their names to invite them to like your FRC page as well.

Facebook Best Practices General guidelines:

• Post consistently—dedicate some time each day to keeping your Facebook

updated. 1-3 posts per day. Important: Make sure you’re posting from your

FRC page, not your personal page:

• Include photos that speak to your mission—a quick shot of a support group,

a sponsored off-site event (the Facebook mobile app makes it easy to snap a

photo and upload it).

• Always tag other organizations in your posts when possible—they may share

your post and bring more visibility to your FRC. Use hashtags (#)

strategically.

EXAMPLES…

Types Of ContentPosting an article:

Great resources to bookmark for children’s health news: California Healthline,

Kaiser Health News, California Health Report, Center For Health Journalism,

Disability Scoop, & STAT.

When posting an article, write 1-3

concise summarizing sentences and tag

organizations when possible. To tag,

type @ followed by the org’s name.

Facebook will plug in the rest.

Use hashtags on words that people

might search for, such as #transition.

Posting a photo:

If you’re having an event or you're out in the field, snap a

quick picture and remember to tag other agencies.

Sharing content:

If you see content on another page that you want to post on

your FRC page, click ‘share’ on the post. Next, make sure the

‘share on a page you manage’ dropdown is selected.

Q&A

The voice of familiesthe vision of quality health care

the future for children and youth with special health care needs

Sara Godley

Communications Associate

sgodley@familyvoicesofca.org

(415) 282-7494

www.familyvoicesofca.org

Family Voices of CA

@FamilyVoicesCA

FamilyVoicesCA

of California