using snapchat for business marketing. and brand cases that made it right
TRANSCRIPT
Trends are rapidly changing REMEMBER WHEN FACEBOOK WAS SOMETHING EXOTIC TO MARKETERS JUST FEW YEARS AGO?
Snapchat is…Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos.
Photos and videos taken with the app are called Snaps.
The sender determines how many seconds (1-10) the recipient can view the Snap before the file disappears from the recipient's device.
Although users use Snapchat for private purposes it brings a whole new opportunity for brands to connect and communicate with new generations.
Brand on SnapchatBrand on Snapchat equals friend on Snapchat and that’s a great way for marketers in an early phase to approach people…
= FRIENDBecause…
1 billion Stories viewed per day400 million snaps sent per day
100 million active monthly users
Snapchat stats
71% of Snappers are under 25 years old (USA)77% of college kids use Snapchat daily (USA)
Highest Snapchat usage is in North America (55%)
Snapchat in North America
25% UK students use Snapchat
Europe has 32 % users50% of Norway Smartphone users use Snapchat
Snapchat in Europe
@ username username should match your brand name it is good to keep some consistency between your Snapchat, Twitter and Instagram name keep it simple
passwordIf someone hacks your account and you’re a brand they could do a lot of damage because on Snapchat content you send disappears
So… USE a strong password
Finally, all you have to do is to choose who do you want to send it… or add some more contacts and than send it
Simple as that
Stories Snapchat story is a photo or video you post to your very own stories. Stories are visible by you and all your friends. Under this section you can stream your friends stories.
Snapchat stories last for 24 hours
You can set Stories to be visible to your friends, everyone or custom listing
Discover is series of channels where media outlets can share streams of photos, videos and articles with all the app’s users.
This is a paid service for big brands that partner with Snapchat.
Discover