VideoEngage & Evangelize

• Joined LPi in 2009

• A geek by trade

• Stewardship Committee Chair

• Editor, CatholicTechTalk.com

• Why I love my job

Your Presenter

Joe Luedtke

Chief Operating Officer

Liturgical Publications

jluedtke@4lpi.com

(262) 207-2471

• Why Video is important

• Prerequisites for Video

• Top 10 Tips for Producing Videos

• Video Production a Step by Step Guide

• Q&A

Our Agenda

The Generation

What do you think YouTube has for the…

• # of YouTube users: ?

• # of videos viewed per day: ?

• # of hours of video watched per month: ?

• # of hours uploaded to YouTube every minutes: ?

• Average # of mobile video views per day: ?

The Challenge

The Opportunity

The Opportunity

The Internet is the Digital

Continent

1. A church website you can update

2. A YouTube Account (or Vimeo)

3. Expensive video camcorders? No, your smartphone is

fine!

4. A computer – Either Windows (MovieMaker) or Mac

(iMovie)

5. Budget? If you have the above, no additional budget is

needed!

Video Prerequisites

Optional Additions:

1. Tripod or Stabilizer

2. Microphone

Both of these items are less than $200 in total.

Video Prerequisites

If your video is your movie, your website is the TV

10 Tips for Producing Relevant

Video

Who are you reaching out to?

• The committed parishioners in the pew?

• The Chreasters?

• The youth of your community?

• Prospective new members?

Tip #1 – Understand

Your Audience

• Your audience will define what your message is

• Some common message ideas:

• A welcome message to prospective new members.

• Video testimonials

• Video of parish activities showing a vibrant and

engaged church

• Thought provokers about our faith, your parish, and/or

the liturgical week

Tip #2: Determine Your

Message

Tip #3 – Develop a

Communication Plan

• You now have a video, its on YouTube, now what?

• How do parishioners find out about it?

• On your website? Absolutely.

• In your parish bulletin? Yes.

• Announcements after mass, after meetings? Yes.

• Sharing on Facebook? Yes.

• By word of mouth? That’s the key!

• Producing a video is not overwhelming, but if you need

help…

• Ask for it.

• For the youth of today, this is easy. They grew up on

video.

• How about a contest for your parishioners or school?

Tip #4 - Solicit Help

• Look at other church sites for ideas

• Leverage your diocese’s site. They

probably have some video content to start

• Additional 3rd party content (i.e.

www.bustedhalo.com)

Tip #5 – Leverage the

Work of Others

• Use natural light, but not too much backlighting.

• Avoid background noise if possible.

• Always turn your phone and shoot horizontally.

• Your faith is an intimate experience and the video

should project that.• Get close. Stay eye level. Don’t zoom in.

• You’re a church not a PR firm. Show the passion and emotion

you have for your faith.

Tip #6: Be Conscious of

the Movie “Set”

Tip #7 – Seize the

Moment

• Videos that “go viral” are almost always,

unscripted, ad-hoc productions.

• Don’t chastise anyone for taking pictures or

video during a service, encourage it.

Tip #8 – Maintain

Steady Hands• Keep your hands as steady as possible or

use a tripod or stabilizer.

• Don’t zoom in and out.

• Avoid walking or moving shots.

• The shorter is better.

• One to three minutes is ideal.

• When you’re viewers start clamoring for more, then

make them longer.

• Chances are every week you print a new bulletin. Is the

letter from the priest in that bulletin that same every week

for next two years?

• Of course not. Then please don’t do the same with your videos

and your website.

Tip #9: Keep it Short;

Keep it Fresh

• Most churches still have not entered the Internet age.

They have a bulletin editor, but what about the other

communication mediums?

• You should establish a committee or, if you’re blessed to

be large enough to have a Communication Director, to be

responsible for maintaining website content, social media,

email communication, and video content.

Tip #10 – Establish a

Communication Committee

Video Production

Step by Step

Here’s the Question that We Asked Some Conference Attendees Today

What do you think is the key to evangelizing and bringing the next generation of parishioners back to

church?

Step by Step Video Production Guide

1. Create a YouTube (or Vimeo) account

2. Ensure you’re website can post videos

3. Identify audience and subject matter

4. Shoot the video footage

5. Add in an intro and trailer (optional)

6. Edit the video footage

7. Review

8. Publish to YouTube

9. Post YouTube video on your website and if you have

them: Facebook, Twitter, email newsletter. Mention in

next week’s bulletin.

iMovie Demo

Questions &Answers