using resource marketing to grow your email list
DESCRIPTION
This six step proven plan can help you leverage your marketing resources (ebooks, Slideshares, webinars, how-to videos) to grow your targeted email lists.TRANSCRIPT
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Use Resource Marketing to Grow Your Email ListA Step By Step Action Plan To Grow Your
Targeted Email List
Aaron Kassover
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Email Marketing = High ROI
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Email Marketing Works.
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So What’s Stopping You?
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A Proven Plan:Resource Marketing Grows
Targeted Email Lists
• Low to No Cost• Automated and Evergreen• Reach a Targeted Audience
Bonus: Keep your list ‘warm’
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Step 1: Position Your Content to Give People a Reason to
Give You Their Email Address
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Not Like This!
We already get too much email.
Unless I already trust you, I don’t want your newsletter.
Plus newsletters are a LOT of work!
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Like This!
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Gather Up Your Resources
Guides Ebooks &Whitepapers
Presentations Videos
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Create Landing Pages
Some tips:• Keep the page
simple• Ask for just the
basics• Hook it up to
your email provider
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Step 2: Share Your First Landing Page With Your
Current List
You’ve probably been neglecting them, so start by showing them some love.
Bonus: There might be some hidden customers waiting for you!
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Step 3: Wire Your Landing Page To Your Site’s Home Page
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Step 4: Share Your Landing Page On Social Media
Get your resources out in the wild to make new friends.
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Resource Sharing Checklist
LinkedIn – Your profile & groupsFacebook Company PageTwitterGoogle+Industry Forums
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Step 5: Reach Out To Others That Target Your Audience
Remember that everyone is hungry for content. You’ll be doing them a favor by giving them something to share!
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Step 6: Organize Your Landing Pages into a Resource
Library
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Step 7: Repeat For Each Of Your Content Assets
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Bonus! Automate Your List Nurturing in Seconds
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Use Autoresponders to Keep Your List Warm
• Turn your emails from Step 2 into autoresponders
• Keep track of what offers someone has responded to
• Send out your autoresponders regularly (like once a month) to your list
Result: Instant drip marketing campaign!
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Guide-a-rama Makes Resource Marketing Easy
1. Upload your content resources2. Get instant lead converting landing pages and
a microsite3. Embed directly into your website in seconds4. Integrates with your email marketing
Take a 30 day free trial at www.guidearama.com