grow your email marketing list faster
DESCRIPTION
The 7 i's of rapid email marketing list growth. Seven principles behind list growth that you can use to capture more email addresses. Examples are given to illustrate each point.TRANSCRIPT
TIM WATSONEmail Marketing Consultant
Grow Your List FasterJune 2014
Photo credit: Flickr arbyreed
Is this your strategy?
Content is King
Data builds the Kingdom
What’s your objective?
Quantity Quality
Why Bigger is a lot BetterA B
List size 25000 30000
Campaign Creation £500 £500
Send fee £50 £100
Total Cost £550 £600
Revenue per email (p) 3 3
Total Revenue £750 £900
Profit £200 £300
List size increase 20%Profit increase 50%
Tracking Source Performance and QualitySource Number
of leadsSource Cost
CPL 1st Monthly Revenue
Revenue per lead
Quality%
Google PPC 1400 £2310 £1.65 £480 £0.34 21%
Competition 950 £750 £0.78 £225 £0.24 31%
Incentivised signupFacebook Ad
Test Sources and invest in highest quality sources,where CPL is lower than
permitted acquisition cost
The 7 i‘sOf list growth
interest
Stimulate customer signup interest by giving benefits and reasons to
subscribe
1
Top of page or bottom?
incentive
Offer incentives to reduce friction to subscribe
2
Free, Win, Save incentives
Targeted incentives
Source: KISSMetrics
Lead capture rate doubled
impulsive
Help customers to act impulsively with spot on timing and by making it
easy
3
Wait until customers are engaged
Ask once value is established
35% of
sign-ups
During transactional processes
instant
Instant gratification not just promise of jam tomorrow
4
Offer immediate value
integrated
Integrate list growth across all touch points
5
Partners
Twitter Cards
Facebook – competitions and more
Solutions from: TabSite, Wildfire, Shortstack, Woobox, Heyo, Pagemodo, and Offerpop
Facebook Custom Audiences
Offline capture points
Source: Zettasphere http://www.zettasphere.com/email-list-growth-increased-3-3x/
3.3x more email addresses than publishing a URL
Within corporate Emails - bounce back
Header
Footer
50% of list growth using these banners Source: RocketSeed
Verify and recover failed addresses
improve
Review and improve list growth processes you already have
6
Optimise capture
Source: ContentVerve
31.54% more signups
investable
Evaluation and metrics that make list growth investable
7
B2C Example
𝑅𝑒𝑣𝑒𝑛𝑢𝑒𝑣𝑎𝑙𝑢𝑒𝑜𝑓 𝑎𝑛𝐵2𝐶 𝐸𝑚𝑎𝑖𝑙 𝐴𝑑𝑑𝑟𝑒𝑠𝑠=𝐿𝑖𝑓𝑒𝑜𝑓 𝑎𝑛𝑎𝑑𝑑𝑟𝑒𝑠𝑠×(𝐴𝑛𝑛𝑢𝑎𝑙 𝐸𝑚𝑎𝑖𝑙𝑅𝑒𝑣𝑒𝑛𝑢𝑒)
(𝐴𝑣𝑒𝑟𝑎𝑔𝑒𝑙𝑖𝑠𝑡 𝑠𝑖𝑧𝑒𝑖𝑛 h𝑡 𝑒 𝑦𝑒𝑎𝑟 )
Life 3 years, revenue £500K, list 75000= 3 years x £500K/75000 = £20
And set permitted email acquisition cost
Don’t be shy ASK
• Ask more often• In more places• More effectively
Questions?Get answers – contact me here…
Web http://www.zettasphere.com/contact/Twitter @tawatson
LinkedIn http://uk.linkedin.com/in/tawatson
Get Free Email Marketing Advice and Tipshttp://www.zettasphere.com/signup/