Persuasive Techniques

PROPAGANDA: techniques used to influence opinions, emotions,

attitudes or behavior.

(Otherwise known as: PROPAGANDA)

What is persuasion?

Generally an Generally an appeal to emotion, appeal to emotion, not intellect.not intellect.

An attempt to An attempt to change your change your behaviorbehavior

It attempts to It attempts to

“guide“guide your your choice”choice”

Who uses propaganda?• Military• Media• Advertisers• Politicians

•You and I!!!

BANDWAGONBANDWAGON:: Persuading people to Persuading people to do something by letting them know others do something by letting them know others are doing itare doing it.

Example:Example:

80% of people 80% of people use Colgate. Do use Colgate. Do

you?you?

Jump on the Jump on the bandwagon y’all!bandwagon y’all!

Everyone else is!Everyone else is!

TestimoniaTestimoniall: Using the words of a famous

person to persuade you. My face has never My face has never been so clear after been so clear after using Proactiv; I using Proactiv; I

love it!!!love it!!!

You should You should buy buy

today… today… after all, after all, Jessica Jessica

Simpson Simpson did!did!

Loaded words or Loaded words or Glittering GeneralitiesGlittering Generalities

   

DefinitionDefinition: Words that sound : Words that sound attractive or catchy, but attractive or catchy, but

really don’t mean anything.really don’t mean anything.

These are just: logical fallacieslogical fallacies

a deceptive, misleading, or false notion or belief

What’s a fallacy What’s a fallacy you ask?you ask?

Based on the words used to sell, the customer thinks they are getting something better than

what it really might be.

Loaded Words or Loaded Words or Glittering Glittering

GeneralitiesGeneralities

   

- Use attractive, but  vague words that make speeches and other communications sound good, but in practice say nothing in - particular.- Use words that appeal to values, which often themselves are related to triggering of powerful emotions.- intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect

Ladies and Gentlemen, it is with the greatest pleasure that I welcome you to this most auspicious of occasions. We are gathered here on the brink of a challenge to which we must all rise in concert, for not to do so would be to accept despair, which I will never do and I know you will never accept.

Examples•Use

“loaded” words like . . . – new– improved– best

Facts and figures“Four out of five dentists recommend sugarless gum for their patients who chew gum”

Statistics and supposedly objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

Tends to be based on skewed information or doesn’t give all the info

Name Calling or

stereotyping Smears or damages an Smears or damages an

opponentopponent

Often used by politiciansOften used by politicians

In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."

Snob Appeal•aims to flatter

•Makes insinuation that this product is better than others.

•“avant garde” ahead of the times.

The ultimate driving machineLexus sports car

Plain Folks• Makes the leaders look like Plain folks (mom and pop

style).- a convincing method to

show they are just common people.

- Opposite of snob appeal                                                             

PRACTICE:What type of propaganda technique is used

in the following ad?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Facts and Figures

B. Loaded word

What type of propaganda technique is used in the following

ad?

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Facts and Figures

H. Transfer

C. Testimonial

Loaded Word

What type of propaganda technique is used in the

following ad?A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Facts and Figures

D. Name Calling

What type of propaganda technique is used in the following ad?

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of Statistics

A. Bandwagon

What type of propaganda technique is used in the following ad?

C. Testimonial

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

What type of propaganda technique is used in the following ad?

Loaded Word

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Facts and Figures

What type of propaganda technique is used in the following ad?

Loaded Word

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Facts and

Figures

What type of propaganda technique is used in the following ad?

Bandwagon

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of StatisticsH. Transfer

What type of propaganda is this?

• Facts and Figures

95% of 95% of homework homework assigned is assigned is busy work busy work and is not and is not beneficial beneficial to the to the student!student!

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Facts and

Figures

What type of propaganda technique is used in the following ad?

• Snob Appeal

                          

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

What type of propaganda is this?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

D. Name -Calling

What type of propaganda is this?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

F. Snob appeal