MOBILE VIDEOTHE NEXT LEVEL OF MOBILE MARKETING

presented by

Jim Marnie

ATS MOBILE• Full Service Mobile Agency

• International Marketing Leader since 1989

• Mobile Focus in 2002

Uberflip 2013Social Media examiner 2012

Comscore 2013Adobe 2013

Digital video has grown 30% year over year, with a 50% increase since Q1 2011.

188.7 million people in the US watched 46 billion online content videos in September 2013.

 The number of video ad views totaled 22.9 billion. 

Mobile video will represent

66% of global mobile data traffic

by 2017, up from 51% last year.

Uberflip 2013

Adobe 2013Business Insider 2013

Tablet owners spend

63% of their time watching videos exceeding 10 minutes.

Mobile video views are up 300% In 2012, with tablets driving the charge.

25 million smartphone users stream 4 hours of mobile video per month.

75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.

TechCrunch 2013Ipsos 2013

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Viewers of TV-related media- who are more likely to complete

a video -are best for call-to-action advertising.

Adobe 2013

Videos are received and absorbed by viewers in a much different way than copy.

WHY VIDEO?

More immediate emotional response.

If a picture is worth a thousand words, how many is a video worth?

People retain 58% more with both visual and auditory

stimulation.

Forrester Research

Personal Connections

Videos portray a brand’s human side.

80% of Internet users recall watching a video ad

on a website they visited in the past 30 days; 46% took some action after viewing the ad.

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer 2013OPA 2013

Video can provide better search engine results.

If there are 9 text results in a Google search results and 1 video – which would YOU click first,

no matter what its position in the results?

Videos are 53 times more likely than text pages to show up on the first page of

search results.

Gigamon

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Viral reach of video outpaces other content

by 77%.

Adobe 2013

Mobile video will account for $576 million

in ad spending in the U.S. this year –translating to 13% of the digital ad

market. 

eMarketer 2013

Ads placed at the end of a video have a better click through rate, while ads placed at the beginning of a video result in significantly more

impressions.

More ads are completed if they appear within the video. Regardless of position, ad completion is higher in videos longer than 2

minutes.

Adobe 2013

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The Opportunity

KPCB 2013

Mobile Web & Application Inventory

Number of mobile applications

available

18,000

The number of unique users whom we can reach every

month

160 Million

The monthly impressions

accessible via our exchange

13 Billion

Mobile Inventory

Scalable Cross-Platform ReachAccess 13 billion monthly impressions and 160 million monthly uniques

across Mobile Web and Application inventory.

iPad768 million monthly

imps12 million monthly UV

Windows Phone

2 million monthly imps

100k monthly UV

iPhone4.85 billion monthly

imps61 million monthly UV

Android7.38 billion monthly

imps87 million monthly UV

Mobile Display Targeting Options

Sophisticated Targeting

Type of Mobile Ad Buy — CPM (Cost Per Thousand); CPC (Cost Per Click)

Specific Days and Hours  — Reach your customer when they are most likely to buy.  Generate business on typically slow days.

Where to Show Ads — Apps or Mobile Websites

Devices — Want tablets only or a combination of tablets and smartphones?  Want to just buy iPhones and not Android?

Language

Target — Worldwide coverage available

Carriers — Perhaps your product works best for prepaid mobile customers?

Wifi — or not wifi

Banners or Videos

Publishers — We can target by publisher groupings or specific publishers

Geo-targeting — Geo-targeting is a broad reference to pinpointing an audience based on their location.  This can be used to target only mobile consumers in a specific state or territory or it can be as granular as a specific street.

Geo-fencing — Geo-fencing is the more specific application of geo-targeting where a virtual barrier is created around a specifically defined area.  This might be a one mile radius from your place of business, a college campus, or even the food court at the mall.

Lat/Long — GPS relies on a mobile device to pick up signals that allow smartphone users to access information from their specific area such as movie listings and maps.  This is commonly referred to in the mobile world as “Lat/Long” and identifies a consumer’s current latitude and longitude based on GPS.

Wi-Fi ISP — Another targeting method that enables our advertising networks to estimate a user’s location based on the usually indoor wireless network that they are connected to.

Cell Tower Triangulation — Cell Tower Triangulation allows mobile ad networks to identify users that are currently within the range of a particular cell tower.

Registration Data — Registration Data can be used to target a mobile phone owner’s residence regardless of where that consumer may be at the particular time.

In-Banner VideoThe In-Banner Video unit is a click to play banner which can be served within

the dimensions of any standard iPad unit.

Click-To-Full-Screen VideoUsers are served a standard banner and upon click of the designated call to

action, a full screen video is launched. Supported on all platforms.

Full-Screen-Interstitial Video

The Full-Screen-Interstitial Video unit is displayed during a pause in the user cycle and can be either user initiated or autoplay. Supported by iPhone and Android platforms.

User launched App App is LoadingUser is served

a full screen video ad User returns to app

Rich Media UnitsInteractive Rich Media Ads

Sample Features:•Coupon•Photo Upload•Calendar Reminder•360 View•SMS / Email a Friend•Data Capture•ACCESS GPS ->

Access GPS

Full-Screen-Interstitial UnitsThe Full-Screen-Interstitial unit can render as standard image or HTML5 interactive ad. We have worked with each app to make sure that the unit appears during a pause in the user

cycle, ensuring the best user experience. Supported by iPhone and Android platforms.

“The change we see is not optional. The change we see is not fiction. The change we see will disrupt, destroy, regrow and redraw business, borders and barriers. It can’t be ignored. It can’t be put off. It can’t be buried.”

-Rob Woodbridge on Mobile

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