Simplified SLA

definitions

Training, marketing

collateral, demand

generation

GeoAnalytics

Service

Analytics powered go-

to-market plans

Redefine Position Target

“Last mile” connectivity a challenge

Most enterprises still don’t have fiber

Longest delay in service turn-up is

plant construction

Two ways to accelerate: pre-

construction and fixed wireless

Pre-construction needs economic

justification

Economic justification requires end-

customer analytics

22,598

12,689

21,266

16,054

11,639

2,1671,250 1,162

$2,157 $2,492

$8,276

$12,283

$19,605

$8,264 $8,759

$35,767

0

10,000

20,000

30,000

40,000

Under $100 $100-$200 $200-$500 $500-$1K $1K-$3K $3K-$5K $5K-$10K Over $10K

Enteprise Data Spend Distribution

#Business $K/Month

Many /

Low

spend

Few /

Heavily

Contested

Enterprise Data Spend Distribution

Sweet

spot

GeoAnalytics := intelligence

Demand

:=Enterprise locations, Data

Centers

Supply

:=Service Provider Footprint

Competition

:= Footprint of competitors

where available

Cost

:= Network expansion cost

Go-to-market execution plan

Addressable Market of €3.2B / ~19.8 K businesses

Demand Supply

Competition GTM

Plan

Hunting List

-

-

-

-

-

-

-

-

Opportunity = $17M revenue per

year

Capex = $14M

Additional annual Opex = $1M

18 months payback per MiniPOP

Location of new macro

or small cell

deployments

Optical, Ethernet

network services

addressable market and

go-to-market plans

Cloud Services

addressable market size

Network Monetization on ciena.com (link)

Read our 4-part blog series on Network Monetization (link)

White paper: Monetizing Networks in the Cloud Era (link)

White paper: Growing Ethernet Business Services with GeoAnalytics (link)