Using Engaging Networks software to maximise online donations PETA and its international affiliates

Case Study:

Global ‘Stop Animal Tests’

Campaign

Elements:• Donation Pages

• Emails

• Widgets

• Social Sharing

• Search Marketing

• Conditional Content

Donation Pages:• Asking strings

• Recurring gifts

• Pre-populating form content

• Tracking / Source codes

• Page layouts

Widgets:• Taking your website and placing it around

the web

• Action driven for advocacy action or list building

• Donation Driven for income generation

• Encouraging supporters to post to their sites / facebook pages

Search Marketing:• Google Adwords

• Blogads

Conditional Content:• Creating profiles to better target your

populations

• Sending the right message, to the right people, at the right time

Notable Results:• Tracking which segments performed better

• Setting your goal and making sue you achieve it – recruiting new donors whilst keeping existing donors responding