using drupal to build your developer network

www.cognisync.com

Copyright © 2009 Cognisync, Inc. All Rights Reserved.

No Budget for Community Infrastructure?

No problem, use open source!(psst – we’re talking about Drupal)

Presented by:

Andrew Kelly

Cognisync, Inc

March 16, 2009

www.cognisync.com

Agenda

•About Cognisync•ISV Communities – Our View of the World•Infrastructure Must-haves•Drupal Introduction•Case Study •Q&A•Look Who Else is on Drupal (time permitting)


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About Cognisync, Inc.

•Formed in February 2007•Developer Network Solution Provider

– Corporate Developer Networks

– General Developer Communities

– Full-service provider (implementation services, infrastructure, hosting/support, ongoing community services)

•Clients include…– Informatica Corporation (technet.informatica.com)

– The Linux Foundation (ldn.linux-foundation.org)

– Time Warner Cable (www.oedn.net)

•Our product - the “Technology Community Platform”, a Drupal-based solution for technology communities


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Developer Network Maturity


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ISV Community in Context


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A Wikinomics Analogy


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Infrastructure Must-haves

• Must be a flexible web design platform• Must have role-based access• Must support sub-groups• Must be modular with an open architecture• Must support social networking/interaction• Must support content categorization• Must have active release schedule• Must be inexpensive (service-heavy endeavor)


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Must-have Solution?

• “Drupal” means “Drop” in Dutch• Started in 2000 by Dries Buytaert• A Leading Open Source Web Content Management System

– Platform of choice for interactive web communities

• Strong Community (2nd to MySQL in project hits)• Modular Architecture, Open API

– Thousands of Contributed Modules

• Project Site: www.drupal.org


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Drupal-based Developer Network


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Case Study: Informatica TechNet


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Informatica at a Glance


$100

$150

$200

$250

$300

$350

$400

$450

2004 2005 2006 2007

• Founded: 1993

• Headquarters: Redwood City, CA

• Employees: 1,300+

• Offices: N. & S. America, Europe, Asia Pacific

• Revenue: $391 million (2007)

• 3-year CompoundAnnual Growth Rate: 21% per year

• Market share leader (Gartner Dataquest)

• Customers: 2,950+

• 91 of Fortune 100

• 80%+ of Dow Jones

• Government organizations in 20 countries

• Partners: Over 400 major SI, ISV,

OEM and On Demand

Singular focus on Data IntegrationProducts and Services

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Informatica TechNet History


50%

13%

13%

19%

5%

Customers Regional SI's

Strategic SI's Independents

ISVs/OEMs

•Launched in 2001 targeting “ISV Partners”– Grow the ecosystem via tools and extensions

•Activity quickly spread to users (customers, solution partners)•Early Competitive Advantage

– Large Informatica consultant community

•Expanded Charter in 2007– Migrated site to WCMS (Drupal)

– Re-branded to TechNet

– Implemented Community Strategy

•Results are coming in…– 100% increase in monthly hits

– Membership increasing at an

increasing rate

– CGC on an upward trend

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Incentive Evidence of Action

Commitment to ListeningSoft Selling

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Customized content type names, fields (also workflow and permissions)

No vendor lock-in

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Customizable Role Types

Customizable Roles and Permissions

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Customizable Permissions for a Role

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Easy Content Arrangement

Location on Page

Content “Blocks”

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Dynamic Meritocracy

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Web-based Content Publishing

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Content Categorization

Easy Creation

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Support of sub-groups

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Customizable Profile Fields

Ability to Hide Fields

Relationship to Partner Management

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Social Networking/Interaction

Personalization, Communication and Tracking

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More Drupal Bells & Whistles

• RSS Syndication/News Aggregator• Multimedia Capability• Search• WYSIWYG Editor• Blogs• Built-in Reporting• Friendly URLs• Discussion Forums• Drupal “Book” (wiki-like hierarchical content type)• Web Services (want to update a code sample from your IDE?)• Newsletters• > 2000 modules and growing…


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What else is on the horizon?

• Software Collaboration Capability– Working with CollabNet to bring distributed software development

projects into the mix (CollabNet/Drupal Integration).

• Exercising the Open API– Salesforce.com Integration (CRM System)

– Eclipse Plugin (direct access/publishing of content to/from the IDE!)

• Other Possibilities/Incubating Integrations– Alfresco (ECM – WCM data flow)

– Other IDE Integrations (Netbeans)

– Helpdesk/Knowledgebase Integrations

With Open Source, the Possibilities are Endless and DOABLE…


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Wrap Up…Questions/Comments?

If you’d like to learn more about how your organization can turn its community into a strategic asset, please contact me directly at:

[email protected]

Thank you!

Andrew Kelly

President & CEO

Cognisync, Inc.


mailto:[email protected]

www.cognisync.com

Look Who Else is on Drupal…


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Exemplary Drupal References


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Exemplary Drupal References


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using drupal to build your developer network

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