Download - Using Drupal to build your Developer Network
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No Budget for Community Infrastructure?
No problem, use open source!(psst – we’re talking about Drupal)
Presented by:
Andrew Kelly
Cognisync, Inc
March 16, 2009
www.cognisync.com
Agenda
•About Cognisync•ISV Communities – Our View of the World•Infrastructure Must-haves•Drupal Introduction•Case Study •Q&A•Look Who Else is on Drupal (time permitting)
Copyright © 2009 Cognisync, Inc. All Rights Reserved.
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About Cognisync, Inc.
•Formed in February 2007•Developer Network Solution Provider
– Corporate Developer Networks
– General Developer Communities
– Full-service provider (implementation services, infrastructure, hosting/support, ongoing community services)
•Clients include…– Informatica Corporation (technet.informatica.com)
– The Linux Foundation (ldn.linux-foundation.org)
– Time Warner Cable (www.oedn.net)
•Our product - the “Technology Community Platform”, a Drupal-based solution for technology communities
Copyright © 2009 Cognisync, Inc. All Rights Reserved.
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Developer Network Maturity
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ISV Community in Context
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A Wikinomics Analogy
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Infrastructure Must-haves
• Must be a flexible web design platform• Must have role-based access• Must support sub-groups• Must be modular with an open architecture• Must support social networking/interaction• Must support content categorization• Must have active release schedule• Must be inexpensive (service-heavy endeavor)
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Must-have Solution?
• “Drupal” means “Drop” in Dutch• Started in 2000 by Dries Buytaert• A Leading Open Source Web Content Management System
– Platform of choice for interactive web communities
• Strong Community (2nd to MySQL in project hits)• Modular Architecture, Open API
– Thousands of Contributed Modules
• Project Site: www.drupal.org
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Drupal-based Developer Network
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Case Study: Informatica TechNet
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Informatica at a Glance
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$100
$150
$200
$250
$300
$350
$400
$450
2004 2005 2006 2007
• Founded: 1993
• Headquarters: Redwood City, CA
• Employees: 1,300+
• Offices: N. & S. America, Europe, Asia Pacific
• Revenue: $391 million (2007)
• 3-year CompoundAnnual Growth Rate: 21% per year
• Market share leader (Gartner Dataquest)
• Customers: 2,950+
• 91 of Fortune 100
• 80%+ of Dow Jones
• Government organizations in 20 countries
• Partners: Over 400 major SI, ISV,
OEM and On Demand
Singular focus on Data IntegrationProducts and Services
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Informatica TechNet History
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50%
13%
13%
19%
5%
Customers Regional SI's
Strategic SI's Independents
ISVs/OEMs
•Launched in 2001 targeting “ISV Partners”– Grow the ecosystem via tools and extensions
•Activity quickly spread to users (customers, solution partners)•Early Competitive Advantage
– Large Informatica consultant community
•Expanded Charter in 2007– Migrated site to WCMS (Drupal)
– Re-branded to TechNet
– Implemented Community Strategy
•Results are coming in…– 100% increase in monthly hits
– Membership increasing at an
increasing rate
– CGC on an upward trend
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Incentive Evidence of Action
Commitment to ListeningSoft Selling
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Customized content type names, fields (also workflow and permissions)
No vendor lock-in
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Customizable Role Types
Customizable Roles and Permissions
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Customizable Permissions for a Role
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Easy Content Arrangement
Location on Page
Content “Blocks”
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Dynamic Meritocracy
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Web-based Content Publishing
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Content Categorization
Easy Creation
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Support of sub-groups
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Customizable Profile Fields
Ability to Hide Fields
Relationship to Partner Management
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Social Networking/Interaction
Personalization, Communication and Tracking
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More Drupal Bells & Whistles
• RSS Syndication/News Aggregator• Multimedia Capability• Search• WYSIWYG Editor• Blogs• Built-in Reporting• Friendly URLs• Discussion Forums• Drupal “Book” (wiki-like hierarchical content type)• Web Services (want to update a code sample from your IDE?)• Newsletters• > 2000 modules and growing…
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What else is on the horizon?
• Software Collaboration Capability– Working with CollabNet to bring distributed software development
projects into the mix (CollabNet/Drupal Integration).
• Exercising the Open API– Salesforce.com Integration (CRM System)
– Eclipse Plugin (direct access/publishing of content to/from the IDE!)
• Other Possibilities/Incubating Integrations– Alfresco (ECM – WCM data flow)
– Other IDE Integrations (Netbeans)
– Helpdesk/Knowledgebase Integrations
With Open Source, the Possibilities are Endless and DOABLE…
Copyright © 2009 Cognisync, Inc. All Rights Reserved.
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Wrap Up…Questions/Comments?
If you’d like to learn more about how your organization can turn its community into a strategic asset, please contact me directly at:
Thank you!
Andrew Kelly
President & CEO
Cognisync, Inc.
Copyright © 2009 Cognisync, Inc. All Rights Reserved.
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Look Who Else is on Drupal…
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Exemplary Drupal References
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Copyright © 2009 Cognisync, Inc. All Rights Reserved.
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Copyright © 2009 Cognisync, Inc. All Rights Reserved.
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Exemplary Drupal References
Copyright © 2009 Cognisync, Inc. All Rights Reserved.
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Copyright © 2009 Cognisync, Inc. All Rights Reserved.