USING A MULTI-CHANNEL APPROACH

Enhancing communication with students

Audience: Current Students

YOURMESSAGE

goStockton announcement

targeted to all or specific group of

students

Student Life TabChannel content

Social Media??Facebook?

SHARE CONTENT

EYOS Web page available

via portal link

ARGO ad: include portal logo

Gallery TV:include portal logo

Flier:include portal logo

• Capture interest • Drive to portal for

details (include goStockton logo;

behavior modification)

Portal content can generate attention and point students to EYOS web pages that contain detailed event information and other info.—goStockton offers potential to be more interactive and informative.

Inherent in this process is:• contact with Event Services

• room reservation• campus calendar posting

e-mail

•Coordinated social-media efforts can create new promotion opportunities.•Drive people back to your EYOS Web page

Audience: Faculty/Employees

YOUREVENT

goStockton announcement

targeted to employees, or via

banner field identifier

EMPLOYEE TabChannel content

EYOS Web page

available via portal link

Gallery TV

• Capture interest • Drive to portal for details

(include goStockton logo; behavior modification )

Portal content can generate attention and point to EYOS web pages that contain detailed event information.—goStockton offers potential to be more interactive and informative.

Inherent in this process is:•contact with Event Services•room reservation•campus calendar posting

e-mail

Audience: General Public

EXTERNAL EVENT

Press Release

EYOS Web Page available via public

site link

External e-newslettersNewspaper

Advertisement

Home Page News/Event Item

(links to Web page)

Audience: Parents

YOUR INFORMATION

Press Release(possibly)

EYOS Web Page available via public

site link from Parents page

Parent’s ListservNewspaper

Advertisement(possibly)

Home Page News/Event Item

(links to Web page)