usine arning series for family - cfb.bschool.cuhk.edu.hk · 5 june 2013 5.30 pm – 7 cuhk mba...

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Page 1: usine arning Series For family - cfb.bschool.cuhk.edu.hk · 5 June 2013 5.30 pm – 7 CUHK MBA English 40 pax Please regis (852) 3943-4 usine nding riving force ommunity a ... nts’

 

 

 

 

 

Wo

Des Famlongabouidenthe contbran In th

Wo ProfProfThe crosacadManMarkStraServ2010 DateTimVenLanQuo

RegEnq

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orkshop

scription

mily businessg presence inut brand ma

ntity in your bfamily brandtributes to fanding strateg

his workshop• What is • What are• How to u

rkshop Lea

f. Lisa C. Waf. Lisa C. WaChinese Un

ss-cultural codemic journanagement, Jrketing, and ategic Brand vices Market0-13.

e: e: ue: guage:

ota:

gistration: quiry:

mily B

p on Bra

ses are the dn the local canagement sbranding strad and more amily businegies.

p, you will leabranding? We the brandinuse branding

ader

an, Ph.D an is Assistaniversity of Honsumer behals (e.g. JouJournal of Journal of I Managemeting. She ser

5 June 20135.30 pm – 7CUHK MBA English 40 pax

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