Uses of New Forms of Media:QR Codes

The “A” TeamMikey SanchezRoe Borunda

Stephanie OrtizSammy LoPortoRoberto Pena

Introduction

Literature Review• QR Codes originated

in Japan• Virtually used

everywhere

Literature Review

• Best Buy• Home depot• Ralph Lauren

Literature Review• McDonald’s

• Feng Shui Realtors

Literature Review

• Entertainment• Theatre• Mobile Gaming

Literature Review

• Tattoos• Children’s I.D.

Literature Review

• Education• Bournemouth University• Fox University

Literature Review• Medicine• Connectyx• Lifespire

Literature Review

• Medicine • Hospitals

Literature Review• Missing children• Replacing traditional Milk cartons

Literature Review• The Dark Side…

Walt Disney

Soviet KGB

Literature Review

• Cemetery headstones

Methods-sample

• Our target audience was college students• Our sample had 129 participants• 67 were female, 61 male• Mainly college students, a few outliers

Methods-procedures• created a survey on

surveymonkey.com• Used Facebook,

texting, mass emails, clubs

• Convenience

Methods-measures• 13 question• Averaged under 5

minutes• 4 questions had open

response option• 6 ordinal• 5 nominal• 2 categorical

MaleFe-male

18-2122-2526-2930-3435+

ResultsWhat is your sex?

52.3% 47.7%

What is your age?

50%

24.2%

14.1%

3.9%

7.8%

Results

Yes No0.00%

20.00%40.00%60.00%80.00%

100.00%120.00%

Se-ries1

YesNo

Do you own a cell phone?

Do you know what a QR Code is?

53.4%46.6%

Results

YesNo

Yes

No

0.00% 50.00% 100.00%

Do you have a QR Reader?

49.4%

50.6%

Have you ever scanned a QR code?

Results

0 (none)1-3 times4-6 times

How often do you use the scanner?

Always Fre-quentlySometimesRarelyNever

53.2%35.1%

7.8%1.3%

2.6%

Do scan it immediately?

45.5%

24.7%

20.8%

5.2%3.9%

Results

Enter-tainmentDiscountsNewsInfor-mationOther

What type of codes are you scanning?

FlyersbillboardsWebsitesPostersTelevisionInside StoresBusiness CardsOther

Where do you see them most often?

61%

54.2%

25.4%

44.1%

25.4%

Conclusion

Purpose:• Who is using quick response codes?• How are they using them?• Why are people often using them?

Conclusion

The Measure:• 129 participants• Female dominant• 18-21 age• Mainly third year students

ConclusionSum of Results:• Having prior knowledge of QR codes• Code reader on cellular devise• Scanning in the past• Most answered “None” on scanning per

month

Conclusion• Not scanning on ads, more so on

entertainment & discounts • Codes seen in stores, flyers, posters• Most recent (within past year) • Friends and Internet

ConclusionStrengths and Weakness:• External validity, defined in subject selection, not

representative of larger population• Using the snowball sample to get more responses• Internal validity, defined in results are the only

explanation• Increased reliability is defined in reducing ambiguity

Questions?