user experience research - putting users at the heart of your library
TRANSCRIPT
USER EXPERIENCE RESEARCH Putting Users at the Heart of Your Library
Eva Jirjahlke, UX Researcher, LSE Library
SESSION OUTLINE
1. What is UX research?
2. Case Study: The LSE Welcome Week Experience
3. How to get started
Source: https://blog.udemy.com/what-is-ux-design/
Source: envis precisely GmbH (2009, Redesign 2013), based on “The Disciplines of User Experience” by Dan Saffer (2008).
UX IN LIBRARIES
UXLib conference
23-24 June 2016, Manchester
Journal of Library User Experience
(SOME) UX RESEARCH METHODS
➤ User observation ➤ Touchstone tours/shadowing ➤ Diary studies ➤ Guerrilla testing/usability testing ➤ Interviews ➤ Focus groups ➤ Feedback graffiti walls ➤ Surveys
SESSION OUTLINE
1. What is UX research?
2. Case Study: The LSE Welcome Week Experience
3. How to get started
CASE STUDY: THE LSE WELCOME WEEK EXPERIENCE
Question: How does the Library fit into the overall Welcome Week experience? What is important to students during their first week at LSE?
Method: Diary Study Ten new students write daily updates about the events they visit and how they feel about them.
„I was worried about what options to take because I didn’t want to take the wrong ones and they be really hard and throw my chances of a 1st out of the window.
-Undergrad
„I am putting myself in debt to attend this school and I want to make sure I am getting the best education I can.
- Postgrad
„It was very exciting to get my LSE ID - a confirmation that I was truly an LSE student.
-Undergrad
„This week has been surreal.
-Undergrad
What if I don't find any friends?
I want to get the most out of this week! But there's so much going on.
I need to get a first! But everyone here is smarter than me...
Hm...how do I select my courses?
SO...WHAT NOW?
CVBJNJ THE BIGGER
PICTURE CGHVHJ
SESSION OUTLINE
1. What is UX research?
2. Case Study: The LSE Welcome Week Experience
3. How to get started
DEFINE THE PROBLEM
CHOOSE YOUR METHOD(S)
(SOME ) UX RESEARCH METHODS
➤ User observation ➤ Touchstone tours/shadowing ➤ Diary studies ➤ Guerrilla testing ➤ Interviews ➤ Focus groups ➤ Feedback graffiti walls ➤ Surveys
PLAN AND PREPARE
RECRUIT YOUR PARTICIPANTS
RUN YOUR STUDY
ANALYSE YOUR RESULTS
COMMUNICATE YOUR RESULTS
TALK TO YOUR USERS
TALK TO YOUR COLLEAGUES
BOOK TIPS
➤ Courtney Greene McDonald: Putting the User First: 30 Strategies for Transforming Library Services, Association of College and Research Libraries.
➤ Aaron Schmidt and Amanda Etches, Useful, Usable, Desirable: Applying User Experience Design to Your Library, ala editions, Chicago: 2014.
➤ Aaron Schmidt and Amanda Etches, User Experience (UX) Design for Libraries, Web site design, ALA TechSource, Chicago 2012.
