ondrej langr - putting users first in data driven environment
DESCRIPTION
How do you start “doing user experience”? Does it sometimes seem to be compromised for the sake of strong stakeholders, big data or marketing? In this talk we will walk through a few tools, from both research and design toolboxes, that we’ve used at AVG to put user needs and experiences back into focus.TRANSCRIPT
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Putting people first in data driven environment
Ondrej Langr, User Experience Architect
AVG Technologies
source: peter dutton / flickr
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source: adrian keynon / flickr
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source: RiverRatt3 / flickr
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Numbers and statistics
`what` but not `why`Emotions Expectations Changes in these over timeMindset users left us withWhat info users are specifically looking for?Did they struggle during the task?
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case-study 1:Anti-virus user journey
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Anti-virus user journey
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case-study 2:Information architecture
redesign for avg.com
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TBD
afterbefore
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the process
1) Understand how users choose AntiVirus
2) Decompose website & card sort
research
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the process
1) Defined tasks in users` terminology2) Created prototype that supports the tasks
research > design
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the process
research > design > validation
1) Validate how users accomplish tasks in the new architecture
2) A/B test the new design before launch
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Key takeaways
Statistics and big data are limited in providing info to design usable and enjoyable products or services.
You can not put users first without actual users.