user acceptance

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User Acceptance The Technology Acceptance Model (TAM) is an [information systems] theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new software package, a number of factors influence their decision about how and when they will use it, notably: External Variables include system design characteristics, user characteristics (e.g., cognitive style and other personality variables), and task characteristics, nature of the development or implementation process, political influences, and organizational structure) Perceived usefulness (PU) - This was defined by Fred Davis as "the degree to which a person believes that using a particular system would enhance his or her job performance". Perceived ease-of-use (EOU) Davis defined this as "the degree to which a person believes that using a particular system would be free from effort".

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Page 1: User Acceptance

User Acceptance• The Technology Acceptance Model (TAM) is an [information systems]

theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new software package, a number of factors influence their decision about how and when they will use it, notably:

– External Variables include system design characteristics, user characteristics (e.g., cognitive style and other personality variables), and task characteristics, nature of the development or implementation process, political influences, and organizational structure)

– Perceived usefulness (PU) - This was defined by Fred Davis as "the degree to which a person believes that using a particular system would enhance his or her job performance".

– Perceived ease-of-use (EOU) Davis defined this as "the degree to which a person believes that using a particular system would be free from effort".

Page 2: User Acceptance

User Acceptance cont.

• Theoretical user-acceptance curve

Usability

Performance / PU

Lo P, Hi U – e.g. pen

Hi P, Lo U – e.g. Tomahawk missile

DARPA does Hi-performance, but does not do usability so well

- Improving usability increases UA; therefore, improving usability can ease transitions

Page 3: User Acceptance

Human Factors

• Perspective– Examine usage scenarios and context of use

• Task analyses• SocioTechnical System analysis• User (military) input

• Inform design of technology• HF standards:

MIL-STD-1472E Department of Defense Design Criteria Standard: Human Engineering; MIL-H-46855B Department of Defense Handbook: Human Engineering Guidelines for Military Systems, Equipment, and Facilities; NASA-STD-3000, Man-Systems Integration Standards (MSIS); MIL-HDBK-759C, Department of Defense Handbook for Human Engineering Design Guidelines– All are general and need to be fit to a particular technology

Page 4: User Acceptance

DARPA

• Not program manager

• Close to SETA role

• Works with several programs

Page 5: User Acceptance

William [email protected]

• Education:– Ph.D., Industrial Engineering – Human Factors– M.S., Organizational Development and Knowledge Management– M.A., Philosophy – Computers and Cognitive Science

• Experience– Navy Acquisitions: NUWC, ONR, NRL, DARPA, ONR

• While at DARPA…– Supervisor: Dr. Tom Wagner– Supported Integrated Learning Program: Reviewed research proposals and

participated in Source Selection Committee– Supported COORDINATORS Program: Proposed usability tests; Proposed

interface design guidelines and prototypes; Served as Human Factors Monitor for the contract: “Human-machine Interfaces for Coordination Decision Support in Tactical Settings”

– Reviewed whitepapers emphasizing Human System Integration technologies from several sources at Office of Naval Research

– SBIR: Olfactory Cueing– AAAI SS06: Usability and HCI issues in planning and scheduling systems– Support Congressional Plus-Up through ONR as HMI consultant– DAWIA certification level 2