use your unique & relevant content to convert into additional revenue
TRANSCRIPT
ad tech 2012
Contextual Advertising
“Use your unique & relevant content to convert into additional revenue”
ad tech London
Mike KeatonVP- Sales
Alexandre Cotarmanac'hVP - Platform & Distribution
Twenga at a glance
Twenga is a new generation shopping engine with presence in 15 countries.
200,000 referenced e-merchants
300 million products/offers in our catalogue
Leading technology in the “commerce sector”
Monetisation & Meeting Audience Expectations
#3 - non-intrusive /become a search facilitator
#1 – interactivy and originality
#2 – relevant offers
For end users ads and its content are considered as editorial choices.
Source:
Monetisation: Publishers’ Objectives
#1 – increase revenues
#2 – strengthen user loyalty #3 – keep control over image and reputation
The goal is to generate more revenue whilst ensuring audience expectations are met
In Summary, Advertising Should be:
#2 – combine performance with the best possible user experience
#1 – be visible but not intrusive
#3 – complement or optimise standard advertising solutions
Contextual Monetisation
#1 – works with its environment
#2 – understands the content
#3 – becomes an extension of content
One example…
Contextual Solutions?
Contextual Sponsored links
Manual tagging …
Automated classification
In-text ads
And …
Which one do I choose?
affinitAD by Twenga
#1 – create the best e-commerce contextual ad solutions
#2 – take advantage of our 6 years of expertise & our extensive product catalogue
#3 – one-stop-shop with a comprehensive suite of solutions
Our technology
#1 - content extraction
#2 - content classification
#3 - keywords selection
#4 - offers match-making
#5 - generate monetised content
# 1 - why categorisation is key
Our solutions- Links
Other solution on the market
http://www.amazon.co.uk
Archos 3G stick – Wirelesscellular modem – USBThe 3G stick is fully compatible with any Mac or Windows PC…
affinitAD solution
Advert
#2 unique product reference coverage
Our solutions- Links
Monitor VG236H
Player DMP-B100T
Fujifilm FinePix Real 3DW1
affinitAD by Twenga
#3 Detection of product attributes
Our solutions- Links
the convection microwave oven
new retractable hood
a wrought iron pergola
Our Solutions - Links
Application
My garden is about 1 000 m² and I need to buy a petrol lawnmower. A friend suggested a M40-450C from McCulloch, what do you think ?
Our Solutions - Widgets
An Example
I bought a pair of white and blue Reebok Easytone shoes about 3 months ago now and they're JUST as comfortable as the day I first put them on, Love them!
Tangible benefits
# 2 high-value-added audience for merchants
Case Study : High Tech publishers
# 3 major players in the sector use affinitAD
# 1 contents with a high product affinity
# 4 an average £1.20 incremental CPM# 5 overall CPM increase is well above 40%
“For us, Twenga’s in-text solution provides a perfect complement to other advertising offers (…) it enabled us to dramatically grow our revenues”Hardware.fr founder - Marc Prieur
Genuine user engagement
#1 Links - Convert your content into revenue
#2 Widgets - 100% contextualised product recommendations
#3 Shopping Channel – Tailor made shopping experience for your site
#4 Web Services – a toolbox to develop your own applications
