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Strategic Analysis of Plastics in the Electric Vehicles Market in Europe and North America Plastics to steal share from metals in minor under-hood components M743-39

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Strategic Analysis of Plastics in the Electric Vehicles

Market in Europe and North America Plastics to steal share from metals in minor under-hood components

M743-39

2 M743-39

Contents

Section Slide Numbers

Executive Summary 4

Market Overview 10

Total Market -

• External Challenges: Drivers and Restraints 27

• Forecasts and Trends 36

• Demand Analysis 48

• Competitive Analysis 50

• Mega Trends and Industry Convergence Implications 55

• The CEO’s 360 Degree Perspective on the Electric Vehicle Materials Market 57

Powertrain Materials Segment Breakdown 59

Battery Casing Materials Segment Breakdown 76

Thermal Management System Materials Segment Breakdown 84

Wire and Cable Materials Segment Breakdown 99

The Last Word 106

Appendix 109

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Executive Summary

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Executive Summary

• Driven by a rapid rise in the production of electric vehicles (EVs), the European and North

American plastics market for EVs is in its early stages of growth.

• Currently, the penetration level of plastics in many key applications is very low but is

expected to gradually increase during the forecast period of 2011–2017.

• Increased interest in polymeric materials is mainly driven by a lightweighting trend as

original equipment manufacturers (OEMs) look for alternative materials that offer high-

performance characteristics and weigh as little as possible. Lightweighting is crucial in

order to increase EV mile range.

• Market growth is also set to follow new product developments that effectively address the

unique challenges OEMs face with EVs.

• In 2010, the total materials market for EVs was 200.8 tons by volume.

• The market is expected to grow at a compound annual growth rate (CAGR) of 97.6

percent during the forecast period to reach 23,613.4 tons in 2017.

Source: Frost & Sullivan analysis.

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Executive Summary

• Battery casings and powertrains are the segments poised to offer high market

growth because they are characterized by low levels of plastic penetration.

• The need for lightweighting in EVs has driven some companies to use lightweight

materials for structural components. For example, BMW is considering carbon fiber

composites for their chassis. However, the body-in-white (BIW) construction of

these EVs is similar to that of conventional vehicles and so is not considered as a

part of the study.

Source: Frost & Sullivan analysis.

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Executive Summary—Market Engineering Measurements

Market Stage

Growth

Market Revenue

$ 0.5 M

(2010)

Market

Units/Volume

200.8

Tons (2010)

Market Size at

End of Forecast

Period

23,613.4

Tons (2017)

Base Year

Market Growth

Rate

230.0%

7-year Forecast

Market Growth

Rate

97.6%

(CAGR)

Customer Price

Sensitivity

6

(scale:1 [Low] to 10 [High])

Degree of

Technical

Change

9

(scale:1 [Low] to 10 [High])

Market Overview

Total EV Plastics Market: Europe and North America, 2010

For a tabular version click here. Stable Increasing Decreasing

Note: All figures are rounded. The base year is 2010. Source: Frost & Sullivan analysis.

Average Price

Per Ton

$2,600

45%

Market

Concentration

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Average

Product

Development

Time

2.5

Years

Number of

Companies that

Exited*

0

2010

Number of

Companies that

Entered*

3

2010

Number of

Competitors

15

(active market competitors in

base year)

Executive Summary—Market Engineering Measurements

(continued)

Competitor Overview

Stable Increasing Decreasing

Industry Advancement

Marketing

Spend as a

Percent of

Market Revenue

10.0%

Average R&D

Spend by

Product

$5 M–

$10 M

*Existing competitors that supply to EV market.

Note: All figures are rounded. The base year is 2010.

Source: Frost & Sullivan analysis.

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Executive Summary—CEO’s Perspective

2

The need to increase EV mile range and a

consequent lightweighting trend will favor the

penetration of plastics.

3

OEMs face a critical challenge to find a

plastic that matches desired performance

characteristics.

4 The lack of an established recycling process for automotive plastics may be a challenge in the long run for the adoption of plastics.

5

OEMs will look to innovative products that

may help address strength and

electromagnetic compatibility (EMC)

requirements.

1 Battery casings and powertrain systems offer

the greatest growth opportunities.

Source: Frost & Sullivan analysis.

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Leonidas Dokos Global Program Manager – Transportation

Chemicals and Construction Chemicals

+44 (0)1865 39885

[email protected]

Deepan Kannan Industry Analyst, Chemicals & Materials

+91-44-66814197

[email protected]

Research Team

Shree Vidhya Karunanidhi Research Analyst, Chemicals & Materials

+91-44-66814191

[email protected]

Lead Analyst Contributing Analyst

Research Director