use crowdfunding to raise money for your school project
TRANSCRIPT
Use Crowdfunding to Raise Money for Your School
Karen BonannoFounder & Managing Director
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Introduction35 years’ in K-12 school educationTeacher, teacher librarian, deputy
principal, regional adviser, education officer, consultant
Face-to-face > Virtual Professional Learning
International, national, state and local presenter experience Karen Bonanno
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Housekeeping• Disclaimer– The views and opinions are those of the presenter and are
provided as general information which will require further research to identify the application of the specific requirements to the participant.
• Restrictions– Eduwebinar Pty Ltd does NOT give permission for any
capture, recording or reproduction of this webinar in any format unless you have prior permission.
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What is crowdfunding in a school context
How to plan & manage a crowdfunding campaign
Example of crowdfunding projects
Different models of crowdfunding
Crowdfunding platforms that support education projects
Advantages & disadvantages of crowdfunding
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What is Crowdfunding?“A practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet”https://en.wikipedia.org/wiki/Crowdfunding
• Project initiator who proposes the idea or project• Individuals who want to support the idea• Moderating organisation (“crowdfunding platform”) that
brings the initiator and individuals together
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https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive
https://www.youtube.com/watch?v=WbMV9qYIXqM
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Form your teamWhatWho
WhenWhere
How Why
Minimum of 4
10 – 15 for bigger projects
Assign roles based on skills
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Identify needs & timeline
Focus on learning outcomes
What are the specific needs?
Average30 – 60
days
Models:Fixed- “All-or-nothing”orFlexible- “Keep-it-all”
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Identify network & contactsBrainstorm
a list of potential
funders
“Why would they want to contribute?”
“What’s in it for them?”
Personal & professional networks
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Choose your platform
https://ozcrowd.com/
Free to create &
share
Template driven
Small admin fee
Credit Card Fee
Major currencies
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Choose your platform
http://www.pozible.com/
Free to create &
share
Fixed model –
“All or nothing”
Variableadmin fee
Credit Card Fee
Major currencies
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Other platforms
https://www.kickstarter.com/https://www.indiegogo.com/
https://www.incited.org/en
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Write project descriptionIntroduction
& pic
Brief description
Why cause is important
Link funds to specific deliverables
Strive for emotional connection
Convince readers of the “common good”
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Create video / slideshow
https://vimeo.com/71153442
http://www.pozible.com/project/19278
Tell your story
Include real
people
Call to action
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Brainstorm perks/rewards
http://www.pozible.com/project/34565
Giveaways to entice contribution
Generally people want something
in return for their support
Make it relevant to the campaign
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Kick start your campaign
XYZ School
Crowdfunding
Project
Full on effort for the first few days
EmailVideoSocial mediaTake it offlineMedia
Don’t spam
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Update your network
Update at least once a week
Include new
information
Tell them what has
been happening
Add picturesvideosdrawingsdiagramsImagesinfographic
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Celebrate & debrief
Celebrate regardless of the outcome
Include everyone who has
been involved
in the campaign
Apply funds
LettersReportsDeliver
Meet with team
Keep in touch
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® What types of projects would your school identify?
How would you involve the students and parents?
Who would you have on your team?
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Advantages & disadvantages• Review similar
campaigns• Different way• Quick & concise• Efficient use of time• Rinse & repeat
• Taxation implications• Intense energy & effort• May not be successful• Reputation very visible• Deliver on your project
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What has been coveredWhat is crowdfunding in a school context
How to plan & manage a crowdfunding campaignExamples of crowdfunding projectsDifferent models of crowdfunding
Crowdfunding platforms Advantages & disadvantages
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Extra Resource ListCrowdfundit! Blog - http://www.crowdfundit.com.au/
Crowdfunding Times - http://paper.li/Learn2crowdfund/1366946715
5 tips for running a successful crowdfunding campaign
http://
www.pcworld.com/article/2033468/5-tips-for-running-a-successful-crowdsourcing-campaign.html
Guidelines for student thank-yous -
http://help.donorschoose.org/hc/en-us/articles/201936706-Guidelines-for-student-thank-yous
Pinteret - https://www.pinterest.com/edutopia/crowdfunding/
10 secrets of highly successful crowdfunding campaigns -
http://ignitiondeck.com/id/10-crowdfunding-secrets/
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In ClosingAccess to presentation slides
http://www.slideshare.net/kbonanno/ Future events
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