crowdfunding - more than money - v4 conference
TRANSCRIPT
@kleverlaan | Crowdfunding strategy | Speaker, author, strategic consultant
Crowdfunding - More than money
Crowdfunding knowledge institute
@kleverlaan
Ronald KleverlaanFounder
@crowdfundinghub
Crowdfunding
@kleverlaan | Crowdfunding strategy
Crowdfunding 2 misconceptions
Crowdfunding Community Funding
Misconception 1: „Crowd” Not an anonymous crowd, but an involved community
@kleverlaan | Crowdfunding strategy
Brand loyalty and local commitment Polare - Management buy-out after bankruptcy
@kleverlaan | Crowdfunding strategy
Customers invest in company 560K by 481 investors
@kleverlaan | Crowdfunding strategy
Renewable energy community Windcentrale - 15.000 investors - 15M euro - 9 wind turbines
@kleverlaan | Crowdfunding strategy
Crowdfunding more than money
marketing broad support
market research customer loyalty
access to additional finance
Misconception 2: „Funding” Funding is only one of the reasons to use crowdfunding
@kleverlaan | Crowdfunding strategy
Marketing 1300 deelnemers - winnaar Stadsinitiatief - 4 miljoen euro
@kleverlaan | Crowdfunding strategy
Marketing Coolest Cooler - 60.000 items sold - $13,3 miljoen
@kleverlaan | Crowdfunding strategy
Broad support Political support and support from citizens & nature organization
tekst@kleverlaan | Crowdfunding strategy
Market research >1 million euro - 18.000 clients
@kleverlaan | Crowdfunding strategy
Customer loyalty >100 investors - Customers and ambassadors
@kleverlaan | Crowdfunding strategy
Additional finance $2,5 million pre-sales -> VC -> Facebook
@kleverlaan | Crowdfunding strategy
!Start building (or mapping) your community
(Social media, newsletter, involve your fans) !
Prepare campaign in detail (crowdfunding consultant + other specialists)
!Tangible goal
(should be practical) !
Make it personal (passion of founder / initiator)
!Launch campaign in 3 phases
1) Start with core group of friends and close (business) relations 2) Social media, newsletter and business network
3) Traditional media !
Keep community informed after campaign!
How to start?@kleverlaan | Crowdfunding strategy
Let’s talk crowdfunding!
Ronald Kleverlaan Crowdfunding strategy !+31 628 254 452 [email protected]
@kleverlaan
http://bit.ly/dehypevoorbij
slideshare.net/kleverlaan
www.crowdfundinghub.nl