usasbe v.1.13 the edupreneurial method
DESCRIPTION
presented at USASBE 2011 conference in Hilton Head Island (USA, South Carolina)TRANSCRIPT
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Welcome
The edupreneurial pedagogic method:Providing risk and added value experience in a pull system for learning entrepreneurship
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Outline:New learning methods
needed?Edupreneurial methodBehaviourstylesLE GameLA Game
Edupreneurial !?
Mr. Wim Melenberg CPACFO OmaleEntrepreneur, co-owner of accounting firmsMember Advisory BoardMember of the monitoring board of MET
Drs. Henk RoelofsSenior lecturer at the Stenden university in Emmen, the NetherlandsLogistics, economics, etc.Project manager entrepreneurial projects: Action, ActionB, ActionC,Learningcompanies, SIFE, CBC, etcEntrepreneur
Mrs. Shilpa Samplonius Rautlecturer at the Stenden university in Emmen, the Netherlandeconomics, etc
Personal introduction4
Emmen, the Netherlands
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View from my studyroom
Welcome 20116
Old teaching New teachingConventional speed Twitch speed
Mono tasking Multi tasking
Linear approaches Non linear approaches
Stand allone Connected
Competitive Colaborative
Passive Active
Seperating learning and playing Learning by playing
Patience in payoff Instant payoff
Reality as context Fantasy
Technology as foe Technology as friend
Young people learn different
Answers to
So what?question
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“I hear and I forgetI see and I remember
I do and I understand”
(Confucius)
Learning by doing8
“Our definition of entrepreneurship is
the process whereby an individual or group of individuals use
organized efforts topursue opportunities
tocreate value
and grow by fulfilling wants and needs through innovation and uniqueness, no matter what resources the entrepreneur
currently has.”
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Mary Coulter9
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Mary Coulter
“The Entrepreneurial Process” characterized by:• A context to identify opportunities• Possible competitive advantage(s)
to start• Engage in activities that are
entrepreneurship in action
should be present in a learning environment for entrepreneurship
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Using positive emotions11
Edupreneurial
Providing risk and added value
Experience in a pull system
Learning entrepreneurshipM
Y SOLUTIO
N
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Push Pull13
Different media, different skills
Lecture 5%Reading 10%AV presentation 20%Demonstration 30%Discussion group 50%Practice by doing 75%Teaching others 90%
David Sousa, How the Brain Learns
Average retention rate (After 24 hours)
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Lecture 5%Reading 10%AV presentation 20%Demonstration 30%Discussion group 50%Practice by doing 75%Teaching others 90%
David Sousa, How the Brain Learns
Average retention rate (After 24 hours)
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Simulation and gaming17
Games Simulations LE GameObjective is to excel by
winningObjective is to execute serious responsibilities Both
Lineair Non lineair Both
Set of rulesNo set of rules.
Relationships that change over time
Both
LE Game impressions18
Providing risk and added value
Experience in a pull system
Learning entrepreneurship
`Nothing succeeds like success` Oscar Wilde
Our simulations19
Content game simulation20
• Start: every Entrepreneur starts with capital of€ 2.500 (cash & kind)
• Create added value: purchase, produce and sell to the market
• Experience risk• End: after ca. 2 hrs. the income statement /
balance sheet ….the winner is….
Outline LE Game21
Educating Entrepreneurship
Edupreneurial22
Roles overview in LE Game23
Trader 1
Production 4
Supplier raw materials
1 Production 2
Supplier raw materials
2Supplier rawmaterials
4
Production 3
Suppler raw materials
3
Trader 2 Trader 4Production
1
Trader 3Market finished
products
Market raw materials
Game overview24
Market orders Order
Product type
Color
Dark grey
Brown
Green
Black
Yellow
Quantity Price/unit Total
1 1460 1460
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Hard and soft skills
More important?! Soft skills• Behaviour• Attitude
Hard skills• Knowledge• Skills
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How do people approach the world ?
INTROVERT
EXTRAVERT
Dr. Carl Jung
Behaviour
Dr. Carl Jung
BehaviourHow do people make a decision?
Thinking
Feeling
COOL/BLEUcarefulpreciselysteadystudiousformal
FIRE/RED demandingresolutestrong willgoal orientatedbusinesslike
SUNNY/YELLOWfriendlyenthusiasticopenconvincingtalks a lot
EARTH/GREEN loyalencouragementcompassionPatiencerelaxing
Behaviour29
Red
Yellow
Blue
Example30
Example31
Experience successes
Demand pull!
Changing behaviour?
Results LE Game32
Testing before and after
More extravert behaviour …though marginal changes
Results
LA Game
No ChineseNo money
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The market demands!36
Use your senses
Reference creation37
observation
smell
taste
touch
sight
sound
storage
brains
Thinking levels
instinctive
Intuitive
rational
subconscious
processing
experience
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Thank you!
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