usage guidelines version 1 - · pdf fileroad to ielts usage guidelines 1 ... 4 key facts video...

Usage guidelines

Version 1.0

Road to IELTS Usage guidelines 1

Contents

These guidelines explain the appropriate use of the Road to IELTS elements for alltypes of communication. It is important to adhere to these guidelines in order to maximise the impact in marketing materials.

The Road to IELTS icon

Different versionsColour palette for full colour iconStraplineMinimum sizeMisuse exampleVersions and modulesContent chart

2233456

Promotional text

Institutional full versionLast minute

7-89-10

Screenshots

For document / webpage 11

12

13

Typeface

For promotional and general useExample for appropiate use of typeface

For system and web useExample for appropiate use of typeface

1415

16

17

Document structure

Publication layoutsPrint publication structure

On-screen promotional materials

Powerpoint template

Colour palettes

Skill areas

Different versions

This page shows the different ways in which the Road to IELTS icon can be used. Please ensure the icon is legible and clearly visible against a coloured background.

The full colour icon can be used in various places, both for print and on screen. In most cases, the full colour icon will work best on a white background. Please avoid using the full colour iconon a busy multi-coloured background.

The mono icon can be used for single colour print publications such as flyers. The mono iconwill work best against lighter background, whereas for darker background the white-out icon will be more suitable.

The Road to IELTS icon is available at www.RoadtoIELTS.com/downloads.

Colour palette for full colour icon

Please follow the colour codes below to ensure the Road to IELTS icon is being represented asintended.

Process colours

C100 M80 Y30 K5

C85 M24 Y0 K0

Full colours

Pantone 534

Pantone 2925

Screen colours

Hex 174A7C

Hex 0096D6

R23 G74 B124

R0 G150 B214

Full colour

Mono

White-out

Web icon



Strapline

The Road to IELTS strapline is an important element, informing the user what the product is about. The strapline should be included in any promotional materials unless the icon is smaller than 40mm in width. Examples of inappropiate use can be seen on the following page.

The spacing between the Road to IELTS icon and the “IELTS preparation and practice” straplineis measured by the strapline’s lower case x-height.

Minimum size

As stated above, the minimum size of the icon with the strapline for printed materials is 40mm(w) x 7mm(h). The web icon should not be smaller than 180px(w) x 32px(h).

40mm(w)

7mm(h)

180px(w)

32px(h)


IELTS preparation and practice


Misuse examples

Below are some examples of incorrect use of the Road to IELTS icon. If you are unsure ofwhat is appropriate use of icon, please do not hesitate to contact Clarity for advice.

The icon should not be altered in any way, thisincludes resizing, rotating, distorting or dividing anypart of the icon.

The web icon should never be used as a subsitute.The main icon should not be altered or re-typed inany circumstances.


The typeface of the strapline should not changed.Do not re-type in another font.

No changes to the colours are allowed apart fromthe 3 versions stated on the previous page.

The icon should never be placed with a similar coloured background. The white-out or monoicon can be used instead.

The Road to IELTS icon should never be in thestate that letters are not identifiable. Icon usedon printed document must be at 300 dpi.



Versions and modules

There are 3 versions of Road to IELTS in total: Test drive, Last minute & Full version. Each version will have a choiceof Academic or General Training module. On the next page, a chart will explain the difference in content.

When the version icon is used, the Road to IELTS icon must also be visible. In no circumstance can the version icon be used itself as a replacement of the Road to IELTS icon.

Test drive General Training module

Last minute General Training module

Test drive Academic module

Last minute Academic module



Full version

Practice Activities

Course content Last minuteTest Drive

- 10 units- 3 units- 1 units

Test Basics:

eBook

- Test paper overview- Question types- How to approach each question type



Test Basics:

Key facts video- 4 key facts video- 4 key facts video- 4 key facts video

Mock test papers - 3 practice tests- 2 practice tests- 1 practice tests

Video tips

9 video tips:- Reading Advice- Listening Advice- Writing: What examiner is looking for- Writing Advice- Writing Advice: Task 2- Speaking: What examiner is looking for- Speaking Advice- Speaking Advice: What do I talk about- Speaking Advice: Coping with nerves

7 video tips:- Reading Advice- Listening Advice- Writing Advice- Writing Advice: Task 2- Speaking Advice- Speaking Advice: What do I talk about- Speaking Advice: Coping with nerves

4 video tips:- Reading Advice- Listening Advice- Writing Advice- Speaking Advice

Video tutorials

4 tutorials:- Writing: Task 1- Writing: Task 2- Speaking Tutorial 1- Speaking Tutorial 2

2 tutorials:- Writing: Task 1- Writing: Task 2none

My Progress- What have I done?- Compare- Overview

- What have I done?- Compare- Overview

none


The promotional text below at at 350 words with two versions. The first is for the institutional full version, and is directed at teachers. The second is for Road to IELTS Last Minute and is diected at candidates. Promotional text at different lengths (eg 30 words, 200 words) is available. Please contact Clarity.

Promotional text

Road to IELTS is your best possible online

preparation and practice resource for IELTS. With

over 120 hours of interactive activities, advice videos

from British Council experts, hints and tips on

question types as well as downloadable practice

tests, it is comprehensive, up-to-date and aimed

precisely at the challenges candidates face.

Road to IELTS is organised by skill, allowing

candidates to plan their learning according to specific

individual needs. Alternatively, teachers can set up

learning paths, guiding candidates to the areas where

they most need practice. The four key elements are:

1. Starting out: an eBook introducing each skill

area, explaining task types and providing hints not

only on how to prepare but also on how to

achieve the best marks on test day.

2. Advice and tutorials: in a series of videos, British

Council experts explain the best way to prepare

for IELTS. This ranges from specific pointers:

“That one minute preparation time in

the Speaking test is crucial: write

down key words...”

“In the Reading test, first of all skim the

first paragraph...”

to full tutorials on the Writing and Speaking

papers.

3. Practice zone: this is where learners will spend

most of their time. With more than 120 hours of

focused activities, candidates practise tackling

the various question types, pick up exam tips and

familiarise themselves with the format of the

exam. The videos of four full Speaking tests are a

great confidence booster.

4. Test practice: candidates simulate the test

experience with three full mock tests in each of

Reading, Writing, and Listening papers.

As learners work through Road to IELTS, the

Progress function enables them to monitor their

activity across sessions, analyse the way they are

spending their time and compare their performance

with other online users. They can even predict their

scores in the Reading and Listening test using our

interactive widget.

Most candidates need all the help they can get while

preparing for this crucial exam. A recent study of

more than 100,000 independent learners concludes

that Road to IELTS helps candidates perform better

in the IELTS test. Give your candidates the unique

advantage they deserve – with the British Council’s

Road to IELTS.

Institutional full version (350 words)



preparation and practice resource for IELTS.

Institutional full version (One sentence)










Promotional text









Road to IELTS is organised by skill: Reading, Writing,

Listening and Speaking. Each skill area has four key

resources:

1. Starting out: an eBook introducing each paper

and explaining task types.

2. Advice and tutorial videos: experts explain the

best way to prepare for IELTS.

3. Practice zone: candidates practise tackling the

various question types.

4. Test practice: candidates simulate the test experience with mock tests.


preparing for this crucial test. Give your candidates

the unique advantage they deserve – with the British

Council’s Road to IELTS.

Promotional text



over 120 hours of interactive activities, advice

videos from British Council experts, hints and tips

on question types as well as downloadable

practice tests, it is comprehensive, up-to-date and

aimed precisely at the challenges candidates face.

Road to IELTS is organised by skill, allowing you

to plan your learning according to your specific

individual needs. There is no set learning path;

you can choose the order in which to tackle the

four key resources.

1. Starting out: an eBook introducing each skill

area, explaining task types and providing hints

not only on how to prepare but also on how to

achieve the best marks on test day.

2. Advice and tutorials: in a series of videos,

British Council experts explain the best way to

prepare for IELTS. This ranges from specific

pointers:

“That one minute preparation time in

the Speaking test is crucial: write

down key words...”

“In the Reading test, first of all skim the

first paragraph...”

to full tutorials on the Writing and Speaking

papers.

3. Practice zone: this is where you will probably

spend most of your time. With more than 30

hours of focused activities, you will practise

tackling the various question types, pick up

exam tips and familiarise yourself with the test

format. The videos of four full Speaking tests

are a great confidence booster.

4. Test practice: simulate the test experience with

two full mock tests in each of the Reading,

Writing, and Listening papers.

As you work through Road to IELTS, the Progress

function enables you to monitor your activity

across sessions, analyse the way you are spend-

ing your time and compare your performance with

other online users. You can even predict your

scores in the Reading and Listening test using our

interactive widget.

Most candidates need all the help they can get

while preparing for this crucial exam. A recent

study of more than 100,000 independent learners

concludes that Road to IELTS helps candidates

perform better in the IELTS test. Give yourself the

unique advantage you deserve – with the British


Last minute (350 words)



preparation and practice resource for IELTS.

Last minute (One sentence)

















Promotional text


Road to IELTS is organised by skill: Reading, Writing,

Listening and Speaking. Each skill area has four key

resources:

1. Starting out: an eBook introducing each paper

and explaining task types.

2. Advice and tutorial videos: experts explain the

best way to prepare for IELTS.

3. Practice zone: candidates practise tackling the

various question types.

4. Test practice: candidates simulate the test experience with mock tests.


preparing for this crucial test. Give yourself the

unique advantage you deserve – with the British


Screenshots


1. Speaking section

2. Practice zone

3. Test practice

4. Advice and tutorials

5. Starting out eBook

Screenshots available from:

www.RoadtoIELTS.com/downloads.

13

4

25

For document / webpage

Below are some recommended screenshots to support the promotional text on the previous pages. Please do not stretch the screenshots in any way. Images must be at 300 dpi for prints.


Typefaces

For promotional and general use

Neue Helvetica is the main typeface to be used for both heading and body text. It is advised toskip a font weight between heading and body text to increase the contrast and hierarchy of thepassage.

Example for appropriate use of typeface

Road to IELTS

Road to IELTS is your best possible online preparation and practice resource for IELTS. With over 20 hours of

interactive activities, advice videos from British Council experts, hints and tips on question types as well as

downloadable practice tests, it is comprehensive, up-to-date and aimed precisely at the challenges candidates face.

Neue Helvetica 45 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghi jk lmnopqrstuvwxyz

1234567890

Neue Helvetica 55 RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz1234567890

Neue Helvetica 65 MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jklmnopqrstuvwxyz1234567890

Neue Helvetica 75 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Neue Helvetica 65 MediumNeue Helvetica 45 Light


Typefaces

For system and web use

Verdana can be an alternative typeface for on-screen materials apart from Neue Helvetica.It would be recommended to use Verdana for long passages as this has a high legibility.

Example for appropriate use of typeface

Road to IELTS

Road to IELTS is your best possible online preparation and practice resource for IELTS. With over 20 hours

of interactive activities, advice videos from British Council experts, hints and tips on question types as well

as downloadable practice tests, it is comprehensive, up-to-date and aimed precisely at the challenges

candidates face.

Verdana RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana BoldVerdana Regular


Publication layouts

Both British Council and Clarity logos need to be prominent on any promotional materials for Road to IELTS. Guidelines for using Clarity logo are to follow (Please note the Clarity logo willbe updated soon). Guidelines for the British Council logo can be found in the link below:http://identity.britishcouncil.org/create-ID-ourlogo.htm


Style 1 Style 2

Content

Logo


Document structure


Document structure

Print publication structure

This page shows how the margin is set in an A4 document. Enough margin should be left formaximum impact to the viewer depending on the size of the document.


Top left margin: 15mm (Min.)

Top margin:15mm (Min.)

Bottom left margin: 15mm (Min.)

Bottom margin:15mm (Min.)

Header

Footer


On-screen promotional materials

Powerpoint template

The standard Road to IELTS Powerpoint template is at 1024px x 768px.

Slide heading

General Text and bullet points




From the British Council & Clarity



Main heading:Helvetica 75 Bold 48px

Sub-heading:Helvetica 75 Bold 24px

Slide heading:Helvetica 55 Roman 24px

1024px(w)

768px(h)

Slide heading:Helvetica 75 Bold 28px


Color palettes

Skill areas

Road to IELTS is divided into 4 main skill areas. Below are the colour codes for each skill area.

Reading

Pantone 3135C100 M0 Y16 K9Hex 009FC2R0 G159 B194

Listening

Pantone 173C0 M69 Y100 K4Hex E86D1FR232 G109 B31

Speaking

Pantone 253C43 M95 Y0 K0Hex 9D3393 R157 G51 B147

Writing

Pantone 377C45 M0 Y100 K24Hex 78A22F R120 G164 B47


Questions?

If you have specific questions regarding Road to IELTS icon usage, please contact Kenix Wong at [email protected] or Alfred Ng at [email protected]

Useful links

Road to IELTS website

www.RoadtoIELTS.com

Road to IELTS - icons, screenshots and other resources

www.RoadtoIELTS.com/downloads

British Council - Using our logo

http://identity.britishcouncil.org/create-ID-ourlogo.htm

Clarity Language Consultants Ltd.

www.ClarityEnglish.com

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