us tv show the flash has the highest twitter followers
TRANSCRIPT
Social Media
Scorecard
2015
TV Series premiering in 2014
Shows released in 2014 & shortlisted on the basis of critics rating on sites IMDB, Rotten Tomatoes & Metacritic. Series are being divided on the basis of
genre.
Comedy
Horror/Crime
Science Fiction
Drama/ Action
HBO
HBO
ABC
ABC
The CW
The CW
The CW
Starz
FX
FX
Amazon
Showtime
Comedy
Central
The 100
Jane the Virgin
Fargo
Social Media Scorecard
Highest number of
Twitter Followers
The Flash @ 371 K
Most Positive
Sentiment
The Flash
@ 81 K
Most Mentions
Outlander @ 88
Source: portland-6847-39.thesweettable.biz
Most Fans on
The Flash @ 3.1 m
Twitter Engagement
1. True Detective
@ 5.1%2. Outlander @ 2.3%
Engagement
1. Jane the Virgin
@ 95.95%2. The 100 @ 82.21%
Who Wins? The Flash (The CW)
Horror/Crime Shows Get Famous
Followers
Total Mentions(In Past 30 Days)
Sentiment
Score
The StrainFargo
10K 35K 43K
6.6K .6K 1.4K
65 67 58
While the strain has the highest number of twitter followers, iZombie has the highest number ofmentions and the highest positive sentiment.
Image Source: blog.ibs-b.hu, pixshark.com, www.dreamstime.com
True Detective is Loud on Twitter
Tweets/Day
Engagement %
0
1
2
3
4
5
6
@TrueDetective @FargoFX
@TheStrainFX
0.20.1
0.3
5.1
0.02
0.04
Tweets/Day
Engagement %
True Detective
has the highest
engagement
rate and is
second w.r.t.
number
tweets/day
Fargo
The Strain
-5000
0
5000
10000
15000
20000
25000
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35000
0 500000 1000000 1500000 2000000 2500000
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Number of Fans
Show No. of LikesFan engagement
% No. of fans
Fargo 29428 8.58 367644
True Detective 12 0 1748873
The strain 15854 2.81 625166
True Detective leads in total number of fans by 1123707 fans, followed by The Strain.
Fargo has the highest engagement %. True detective has a zero % of engagement, hence it is not represented by a
bubble
From: 02-12-2015 to 4-13-2015 Size of bubble represents the fan engagement %
Detectives have the Highest Fans as Well
• True detective (HBO) has the highest engagement rate on twitter and the second highest number
of mentions on twitter even though it has the least number of followers. This might be because the
trailer for the latest season of True detective was released on April 9, also announcing the premiere
date of the new season. Their twitter account was also created on this day.
• Despite having the highest number of followers on Facebook, True Detective has no fan
engagement %. This might be because, before April 6 its Facebook page was last updated on
December 11.
• The Strain (FX) has the highest number of twitter followers and second in terms of Facebook fans.
However it is low on engagement % on both twitter and Facebook.
• The Strain (FX) performs more consistently on social media despite having no new announcements.
• Fargo scores the lowest w.r.t. social media performance.
• True detective has an average of 2.33 million viewers, The strain has an average number of 2.21
million viewers and Fargo has 1.89 viewers.
Source: TV by the Numbers
Investigation Outcomes
True Detective introducing Season 2 trailer
The Strain has
been making
posts and
tweeting
every month
despite
ending in
October 2014.
The Strain does engagement by retweeting fan’s tweet
Fargo
posts on
on an
average 1-
3 posts
every
month,
since show
ended
More Investigation Outcomes
Followers
Total Mentions(In Past 30 Days)
Sentiment
Score
Broad City Sillicon
Valley
Jane the
VirginTransparent
105K 19K 36K 34K
13K 1.3K 7.5K 6K
75 80 65 74
Broad City has the highest number of twitter followers and the highest number of mentions.Transparent has the highest positive sentiment.
Image Source: blog.ibs-b.hu, pixshark.com, www.dreamstime.com
Comedy is Always Appreciated
0
1
2
3
4
5
6
@SiliconHBO
@CWJaneTheVirgin
@transparent_tv
@broadcity
5.7
4
1.4
3.21
0.7
0.1 0.6
Tweets/Day
Engagement %
Silicon Valley has the highest number tweets/Day and the highest engagement % followed by
Jane the Virgin. Transparent has the lowest tweets/day and engagement %
Silicon Valley Steals the Show
Broad City
Transparent
Silicon
Valley
Jane the
Virgin
0
20000
40000
60000
80000
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120000
140000
160000
180000
0 50000 100000 150000 200000 250000 300000 350000
Nu
mb
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of Li
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s
Number of Fans
Show No. of Likes
Fan engagement
% No. of fans
Broad City 51531 22.57 240896
Transparent 26123 14.06 197981
Silicon Valley 72116 28.65 297764
Jane the virgin 154046 95.95 171474
Jane the Virgin leads the engagement %(total of likes, comments and posts) of 95.95%, followed by Silicon Valley.
Silicon Valley has the highest number of fans followed by Broad City
From: 02-12-2015 to 4-13-2015 Size of bubble represents the fan engagement %
Jane the Virgil Leads the Engagement Squad
• Broad City (Comedy Central) has the highest number twitter followers and is second in the number
of Facebook followers.
• It also has the highest number of mentions. This might be because it is the only show released in
2014 that has already released its second season. The second season ended on March 18, 2015.
• Silicon Valley (HBO) comes second in terms of twitter followers and mentions. However it has the
highest tweet/day and highest engagement % on twitter. It also has the highest number of
Facebook fans. Its second season premiered on April 12, 2015.
• Jane the virgin (The CW) has the highest engagement % on Facebook in spite of having the least
number of fans by a large margin. It is second on twitter in terms engagement % and tweets/day. It
has the highest number of episodes out of all the shows and its first season is yet to end.
• Transparent (Amazon) despite generating the highest positive sentiment on twitter has the lowest
engagement % on Twitter and Facebook. It scores the lowest w.r.t. social media performance.
Comedy Central Wins!
Silicon
Valley:
Engaging
fans on
Twitter and
Killing two stones at once. Engaging fans on twitter with a game
People Love Silicon Valley
Broad City engages
fans by posting fan art
(#fanartfriday),
retweeting celebrity
tweets and talking
about things other than
the show.
It is also mentioned by a lot
of other online websites.
People Never Get Tired of Comedy
Jane the Virgin posts on
Facebook nearly every day. It
posts teasers for the next episode.
It follows a similar strategy on
twitter, asking fans to retweet
messages.
Some More Comedy
Followers
Total Mentions(In Past 30 Days)
Sentiment
Score
The Affair How to get away
with murder
GothamOutlander
11K 138K 191K 260K
.2K 80K 3K 19K
60 88 73 78
Gotham has the highest number of twitter followers and outlander has the highest number ofmentions and the highest positive sentiment. The Affair
Image Source: blog.ibs-b.hu, pixshark.com, www.dreamstime.com
It’s Show Time with Drama & Action
0
5
10
15
20
25
10
0.6
24
0.2
0.50.07 2.3
0.02
Tweets/Day
Engagement %
Outlander has the highest number tweets/Day and the highest engagement %. The Affair has
the lowest tweets/day and engagement rate.
Outlander Gains an Outstanding Win
The Affair
Outlander
How to Get
Away With
Murder
Gotham
-100000
0
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200000
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Nu
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of Li
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Number of Fans
Show No. of LikesFan
engagement % No. of fans
The Affair 10147 15.05 74127
Outlander 55685 8.61 710651
How to get away with murder 608994 52 1274706
Gotham 240285 10.04 2518952
How to get away with murder leads the engagement %(total of likes, comments and posts) of 52%, followed by The
Affair.
Gotham has the highest number of fans followed by How to get Away with Murder
From: 02-12-2015 to 4-13-2015Size of bubble represents the fan engagement %
Murder Stories Top the List
Insights
• Gotham (ABC) has the highest number of followers on twitter and Facebook followed by How to
Get Away with Murder (ABC). However it second in terms of twitter engagement and third in
Facebook engagement. The first season of the series is still running and has 22 episodes.
• How to get away with murder has a low engagement % on twitter and the highest engagement
of Facebook.
• Outlander (Starz) has the highest number of mentions, more than four times that of Gotham. It
also has the highest engagement % on twitter. This might be because the first season is still airing
and is scheduled to end in May.
• However, Outlander is not very active on Facebook and has lowest engagement here.
• The Affair (Showtime) comes fourth based on social media performance. It has lowest number of
followers on twitter and Facebook and has the lowest engagement % on twitter. It also has only
about 200 mentions. This might be because the show ended in December.
• However, The Affair has the second highest engagement on Facebook. Though it has the lowest
number of fans, the number of likes it receives is more proportionate to this number that for the
other shows.
Gotham Scores the Highest Followers
Gotham live tweets during the airing of its show
and also retweets messages from the stars of
the show.
Gotham’s Facebook page consists of show
posters teasing the upcoming episodes
How to get
away with
murder
constantly
retweets fan
messages in
addition to
posting
pictures of its
cast and crew
and
retweeting
their tweets.
More Gotham Praise
Outlander retweets from entertainment websites
that talk about the show along with posts
featuring the shows two lead characters Claire
and James. Since, it is a historical drama, it also
posts features containing information regarding
the period in which it is set.
InsightsOutlander Plays it Smart
Followers
Total Mentions(In Past 30 Days)
Sentiment
ScoreThe 100The Flash
371K 102K
81K 7.5K
81 73
The Flash has the highest number of twitter followers and the highest number of mentions.
Image Source: blog.ibs-b.hu, pixshark.com, www.dreamstime.com
Superheroes are Evergreen!
0
2
4
6
8
10
@CW_TheFlash
@cwthe100
8.4
1
1.2
0.2Tweets/Day
Engagement %
Flash has the highest number tweets/Day and the highest engagement %.
A Stark difference in Tweets
The 100
The Flash
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
0 1000000 2000000 3000000 4000000
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mb
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of Li
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Number Of Fans
Show No. of Likes
Fan
engagement
% No. of fans
The 100 656156 82.21 862087
The flash 1503386 54 3130018
From: 02-12-2015 to 4-13-2015Size of bubble represents the fan engagement %
Flash has the highest number of fans and highest number of likes. However, the engagement % of The 100 is more at
82.21 %
Flash Makes it to the Top
• The flash (The CW) clearly wins on all the social media platforms.
• It has the highest number on followers on twitters and the most number of mention. More than
three times the number of followers and ten times the number of mentions than The 100 (The
CW).
• On Facebook, though The Flash has more number of fans and likes than The 100, it has a lesser
engagement %.
The flash constantly engages fans
on twitter with games and by
retweeting their messages about
the show. They also promote
other related shows from The CW
Flash is Popular on all Platforms
The Flash: Fan engagement on Facebook
The 100:
Facebook &
Twitter posts
Flash Knows the Social Media Trick
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