10,000 twitter followers

How to Get 10,000 followers on Twitter: The Best Tips, Tricks, and Techniques for Comm Executives to Rapidly Increase your Company's Followers as a Communications Executive

Dave Kerpen, @DaveKerpen, CEO @LikeableMediaMaterial in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen

www.ExecSense.com © ExecSense, Inc.

what’s in store…

• What IS Twitter?• The “Lingo”• Best uses + how to get started• Getting organized + helpful tips



the facts

•Micro-blogging site that allows you to answer the question “What’s happening?” in 140 characters (or less).

•Instantly share links, quick updates, pictures and more with your followers.

• Users now send 140 million Tweets on average, per day.

•GREAT search functionality!



Limited to 140 Characters, Twitter is based on the simple premise of reporting “What’s happening?”

right now

“what’s happening?”



more importantly…



Here’s why…

• Search open sourced conversation• Find relevant people

• Engage with active users by providing value



Even more facts…

49% of monthly Twitter users follow brands or companies

67% of tweeters are more likely to purchase products from brands they follow on Twitter

1/3 of Twitter users are more likely to recommend a brand after

becoming a follower



The lingo!



TWEET:

v. To post an update on Twittern. A Twitter updateEx: “I must be following too many people. I’m getting like a thousand tweets per hour.”



@reply

v. When responding to someone on Twitter, place an @ symbol in front of their name.

Ex: @davekerpen I really like this webinar



Click the “Reply” button…

@reply



#hashtag

Adding # to a popular topic allows you to have a conversation with many Twitter users at once around a common topic

Ex: @davekerpen thanks for a #likeable presentation last week!



#hashtag



retweet

n. A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter.

v. The act of forwarding another user's Tweet to all of your followers.

Ex: I retweeted your blog today because I thought it was great!



Type “RT @DaveKerpen:”

OR

Simply click the “Retweet” button

retweeting



retweeting



DM (Direct Messaging)

v. To directly message someone who is following you. This appears in their INBOX and is a private messageex. DM me your cell number!Note: You can’t DM someone who is not following you.



DM (Direct Messaging)



• Post many times per day (recommended: 5 – 7)• Retweet great information

• Respond to @mentions• Rock the search functionality

Twitter Content 101



Questions on the Basics?



• Consumer Insight• Customer Service• Real Time Communication

best uses



how to get started TODAY…

• Figure out what your presence on Twitter already is

• Use as a customer service tool

• Asset for offline events + chats

• Host contests + promotions



what are people saying?

• Use search.Twitter.com to see what people are saying

-take advantage of advanced search

• Need to know what people are saying before you begin specific strategies



what are people saying?



the best customer service tool

• Something that users expect of brands on Twitter!

•Send Direct Messages to your followers



the best customer service tool



offline + chats

• Live tweet offline events• Host topic-centric chats

-Use TweetChat to follow hashtags



contests + promotions

• No guidelines! (unlike Facebook)

• Hold contests right within your stream

• Give out special promo codes to your followers



overwhelmed yet?

Here’s some applications to make Twitter easier…



tweetdeck



hootsuite



other apps



Trust building: Build Relationships

Wisdom: Learn from Industry Leaders and Your Customers

Ears Open: LISTEN! Monitor Conversation

Establish your Brand: Create a strong presence

Teach the world about what you do

the art of TWEET: best practices



tips from other experts

• Don’t be afraid!• Start with listening!• Speak the language!• Be real!• Engage!• Define your audience!• Have fun!

7 of 21 Tips taken from:pammarketingnut.com

http://www.pammarketingnut.com/2011/04/21-tips-to-get-your-tweet-on/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+PamMarketingNut+(Pam+Marketing+Nut)%23



your homework!

• JOIN!• 1 Tweet of value!• 1 @reply!• Use #likeable OR a trending hashtag!



thank you!

likeable.comlikeablebook.com

Engage with me @DaveKerpen on Twitter

Ask us questions @ Facebook.com/LikeableMedia

Or, email me anytime [email protected]

10,000 twitter followers

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