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US Markets for Tilapia Products. Kevin Fitzsimmons, Ph.D. Professor, University of Arizona Visiting Professor/Fulbright Scholar, Asian Institute of Technology / Kasetsart University Bangkok, Thailand Sec/Tres, American Tilapia Association President, World Aquaculture Society - PowerPoint PPT Presentation

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  • US Markets for Tilapia ProductsKevin Fitzsimmons, Ph.D. Professor, University of ArizonaVisiting Professor/Fulbright Scholar, Asian Institute of Technology / Kasetsart University Bangkok, ThailandSec/Tres, American Tilapia AssociationPresident, World Aquaculture SocietyTegucigalpa, HONDURASAugust 2004

  • IntroductionQuick review of tilapiaExplosion in tilapia tradeUS marketsOpportunities to expand markets

  • Tilapia productionCurrently second in volume to carpsPrediction: Tilapia will become most important aquaculture crop in this centuryWidest demand, no religious/cultural concerns, few environmental concernsMore genetic potentialGreatest variety of production systems

  • World Production

    706000

    90000

    122277

    100000

    110000

    52755

    27000

    50000

    15000

    75000

    9200

    40000

    39000

    25000

    40000

    World Tilapia Production of 1,501,232 mt in 2003

    Data 2002

    2003

    China706,000

    Taiwan Prov.90,000

    Philippines122,277

    Thailand100,000

    Mexico110,000

    Egypt52,755

    Ecuador27,000

    Indonesia50,000

    Costa Rica15,000

    Brasil75,000

    United States9,200

    Colombia40,000

    Cuba39,000

    Vietnam25,000

    Others40,000

    1,501,232

    Sheet2

    Sheet3

  • Farmed around the world.Tilapia production in 100+ countries.China is worlds largest producer.Philippines, Thailand, Indonesia, Latin America, Egypt significant producersGermany, Belgium, Spain, Canada, Korea, Japan, most states in USTotal production >1,500,000 mt in 2003

  • Global Tilapia Sales (farmgate)For year 2000US $ 1,706,538,200 (FAO Fisheries Circular No. 886)

    2003 sales >$ 2,500,000,000

    2010 sales >$ 5,000,000,000

  • Tilapia - the aquatic chickenGrows in all kinds of farmsEats all kinds of foodLarge eggs and easy to rear youngLots of ways to prepare the fish

  • Ponds and cages

  • Intensive tank cultureTanks in ArizonaTanks in Eritrea

  • Raceway SystemsIntensive racewaysExtensive raceways

  • Intensive farms in buildings in cool climates

  • Intensive farms with recirculation in greenhouses

  • How did tilapia get so popular, so fast?

  • Tilapia - the Perfect Aquaculture Storm

  • Tilapia widely popular around the world and beyond.Common names: Tilapia, chambo, boulti, lou fei, pla nil, St. Peters fish, mojara, freshwater and/or red snapperUsed in many cuisine, hundreds of recipes, often replaces over-fished local speciesEggs hatched and fry reared on International Space Station

  • Environmentally correctPrimarily vegetarianMost farm systems cause little pollutionTilapia were long ago established as exotic species, common food fishGrown mostly in developing countriesFew diseases, essentially no chemicals used

  • Research & Development ISTA 6(Manila, Philippines, Sept 12 -16, 2004) International Symposia on Tilapia in Aquaculture

  • Genetic Improvements in Tilapia(From: Mair, G., 2002)

  • US Tilapia consumption - 2003(187,000 mt of live weight = 412,260,000 lbs)

  • US Sales of tilapiaImports in 2003 were $241,205,610US production of $30,000,000 at farm2003 sales were over $271,000,000

    1994 - 2003 US tilapia sales (imports and domestic) exceeded one billion $$$

  • Top Ten Seafoods (U.S.)per capita (lbs)

    Sheet1

    200020012002

    Tuna 3.5Shrimp 3.4Shrimp 3.7

    Shrimp 3.2Tuna 2.9Tuna 3.1

    Pollock 1.6Salmon 2.0Salmon 2.0

    Salmon 1.5Pollock 1.2Pollock 1.1

    Catfish 1.1Catfish 1.1Catfish 1.1

    Cod 0.8Cod 0.6Cod 0.66

    Clams 0.5Clams 0.5Crabs 0.57

    Crabs 0.4Crabs 0.4Clams 0.54

    Flatfish 0.4Flatfish 0.4Tilapia 0.40

    Scallops 0.3Tilapia 0.35Flatfish 0.32

    Tilapia 0.28

  • Major fresh fillet buyers (US)Major restaurant chains (Darden: Red Lobster, Bahama Breeze, Olive Garden, Landrys: Joes CrabShack, Wille Gs, Rainforest Cafe), Ruby Tuesday, Applebees).Major grocery chains (Safeway, Kroger, Winn-Dixie, Wegmans, Publix, Bashas)Food service (supply small restaurant & grocery chains) - SYSCO, Fleming Co., Shamrock

  • US. Tilapia imports 1993-2002

    Chart2

    11068130929106200366723550357

    16214213111917261026312051048728

    153932580888184180113416221301833

    175333217211271420066917227291244

    230564986231811444571732866771457

    27353662322118443593026564521812

    3299369305751670779734393972858

    34000751997105821757324884113

    Taiwan

    Costa Rica

    Ecuador

    Jamaica

    Mexico

    China

    Colombia

    Indonesia

    Thailand

    others

    (LWE in metric tons)

    Sources of imported tilapia to US

    Shaded graph

    &A

    Page &P

    Shaded graph

    11068130929106200366723550357

    16214213111917261026312051048728

    153932580888184180113416221301833

    175333217211271420066917227291244

    230564986231811444571732866771457

    27353662322118443593026564521812

    &A

    Page &P

    Taiwan

    Costa Rica

    Ecuador

    Jamaica

    Mexico

    China

    Colombia

    Indonesia

    Thailand

    others

    (LWE in metric tons)

    Sources of imported tilapia to US

    Bar graph of imports

    1993199419951996199719981999200020012002

    China000057593779717,5732011734875.5

    Colombia36626311346691709096

    Costa Rica1309213125803217498666236930751993278904

    Ecuador29119888211223182211575197101529619010.6

    Honduras(4313 included in others)7836

    Indonesia723120516221722328626563439248865796687.3

    Jamaica1061721847141144844670582357

    Mexico20611820432200

    Taiwan11068162141539317533230562735332993340003698729316.2

    Thailand55010481301729677452397347686

    others35772883312441457181228584113598110638

    145282194123953279603700242547608667633295426

    117267.6

    &A

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    Bar graph of imports

    &A

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    Taiwan

    Costa Rica

    Ecuador

    Jamaica

    Mexico

    China

    Colombia

    Indonesia

    Thailand

    others

    (LWE in metric tons)

    Sources of imported tilapia to US

    Data sheet

    1992 (last 6 months)19931994199519961997199819992000

    WholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWE

    lblblblblblblblblblblblblblblblblblblblblb (kg)lb (kg)lb (kg)lb (kg)lb (kg)lb (kg)lb (kg)lb (kg)(kg)(kg)(kg)(kg)(kg)(kg)(kg)(kg)

    Chinain (Others)in otherskg 105455kg 1610351529051,52956,68243525938102473,361593,09149402957874415,727,7367,796,64811,222,1981,742,85612,965,05417,572,986

    Colombia33,999159,631193,630516,29147,159254,124301,283814,24711,286190,876202,162585,0440839,900839,9002,519,7000495,252495,2521,485,756055665,56616,6980000030293,0299,08700

    Costa Rica22,289309,590331,878953,2870969,951969,9512,909,85301,578,4381,578,4384,735,31501,911,1171,911,1175,733,35102,383,0712,383,0717,149,2131760516556071,673,2124,986,187336222062902,209,6526,622,568023101432,310,1436,930,429025061762,506,1767,518,528

    Ecuador0000021,73021,73065,190088,31488,314264,94450,402639,056689,4581,972,610871,3571,245,2902,116,6474,694,363170823709930880,7532,317,69531245725603756,8482,211,17914937518621722,011,5475,750,82920743.23229216.83,249,9609,710,468

    Indonesia55,20130,06685,267150,9200535,751535,7511,607,25339,519878,187917,7062,678,03201,201,1121,201,1123,603,33601,275,7651,275,7653,827,295010954701,095,4703,286,4100885296885,2962,655,888011463311,146,3313,438,9932160828614.4830,7742,488,219

    Jamaica23,1176,76829,88645,73454,56458,248112,812234,7640127,316127,316381,94938,371122,446160,817409,54621,285521,383542,6681,587,5631039380886381,9251,143,8010281252281,252843,7560223275223,275669,8250193848193,848581,544

    Mexico0000015,06615,06645,198045,14445,144135,43229,9762,17832,15439,508014,58814,58843,764012231,2233,669010571,0573,171072817,28121,8430000

    Taiwan6,310,255163,0026,473,2577,430,28521,342,717373,19921,715,91624,596,58623,471,0503,404,56426,875,61436,031,84626,269,3941,769,82928,039,22334,205,82031,771,2641,337,77333,109,03738,961,7091864035485056119,490,91523,056,07220995322141926022,414,58227,352,63422055115291089424,966,00932,993,30913108922.41679990.414,788,91319,459,786

    Thailand82,613118,857201,470447,444119,227363,836483,0631,222,658235,486689,847925,3332,328,57787,267932,0171,019,2842,892,045136,295489,864626,1591,619,5173992224170228,162676,90135235137669172,904451,76647252114923162,175396,7464698098556145,536347,346

    1888534249234132150042356945292719203793654892440100410279257.6

    Others147,0788,338155,416186,800584,77950,309635,088794,1841,142,079120,3601,262,4391,617,359125,270570,995696,2651,850,780733,698652,7901,386,4882,765,438236,989398,617635,6061,456,53934021591399625,4201,811,6201014219155901,017,0112,858,33319047813011481,491,6264,112,970

    60,866,04161,791,847

    TOTAL6,674,552796,2517,470,8039,737,00022,148,4462,642,21424,790,66032,285,00024,899,4207,123,04632,022,46648,758,49826,600,6807,988,65034,589,33053,226,69633,533,8998,415,77641,949,67562,134,61719,122,3315,322,03024,444,36137,000,65421534444628592827,820,37242,545,672272934581028107937,574,53760,866,04124591482.411580405.636,171,88861,791,847

    1992 (last 6 months)199319941995199619971998

    WholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWEWholeFilletTotalLWETotalLWE

    metric tonmtmtmtkgmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmtmt

    Chinain (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)0in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)in (Others)52052574353847359300

    Colombia157287232021114136366058691263003783781,134002232236690066170000039

    Costa Rica10139149429004364361,309007107102,131008608602,580001,0721,0723,2170181,6561,6734,986032,2062,2106,6232,3106,930

    Ecuador00000010102900404011902328831088803925609522,11201717108812,3180317267572,2112,0125,751

    Indonesia25143868002412417230183954131,205005415411,622005745741,722001,0951,0953,286008858852,6561,1463,439

    Jamaica103132102526511060057571720175572184010235244714013813821,14400281281844223670

    Mexico000000772000202061013114180077200011400113722

    Taiwan2,840732,9133,34409,6041689,77211,068010,5621,53212,09416,214011,82179612,61815,393014,29760214,89917,533018,64085119,49123,056020,9951,41922,41527,35324,96632,993

    Thailand37539120105416421755001063104161,0480394194591,30106122028272904224228677035138173452162397

    Others664708402632328635705145456872805625731383303302946241,24402373996361,4570345916251,8121,0172,858

    TOTAL3,0043583,3624,38209,9671,18911,15614,528011,2053,20514,41021,941011,9703,59515,56523,952015,0903,78718,87727,961019,1225,32224,44437,001021,5346,28627,82042,54637,57560,866

    &CTable 6. US Tilapia Imports 1992-1998

  • $ 174,215,165 (2002) $241,205,610 (2003)

    Chart1

    Chart1

    3249752218332812596206

    4816226649355614275119

    7908592897580517163129

    11653849746836223895286

    139976521128380524183503

    170511421195981223729062

    258412542218886033866855

    416866801930873231697654.4

    608390572890499438052489

    816938894848999144031285

    1019904778405105355164080

    Fillet Fresh

    Fillet Frozen

    Whole Frozen

    $ US

    Figure 2. Value of Tilapia product forms imported to the U.S.

    Tilapia imports

    kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)

    1992199319941995199619971998199920002001

    Fillet Fresh2165868901460206328233590531070698611

    Fillet Frozen14561223472166169824992696497145115786

    Whole Frozen3028100461131812063152671912221534272932459127689

    $$$$$$$$$

    199219931994199519961997199819992000200120022003

    Fillet Fresh108817432497524816226790859211653849139976521705114225841254416866806083905781,693,889101,990,477269,826,267

    Fillet Frozen4615972183328649355689758057468362112838051195981222188860193087322890499448,489,99184,051,053167,718,842

    Whole Frozen44761941259620614275119171631292389528624183503237290623386685531697654.43805248944,031,28555,164,080267,966,782

    705,511,891

    Fillet Fresh

    Fillet Frozen

    Whole Frozen

    $ US

    Value of Tilapia product forms imported to the U.S. 2002

    1993

    1993

    1993

    1994

    1994

    1994

    1995

    1995

    1995

    1996

    1996

    1996

    1997

    1997

    1997

    1998

    1998

    1998

    1999

    1999

    1999

    2000

    2000

    2000

    2001

    2001

    2001

    2002

    2002

    2002

    3249752

    2183328

    12596206

    4816226

    6493556

    14275119

    7908592

    8975805

    17163129

    11653849

    7468362

    23895286

    13997652

    11283805

    24183503

    17051142

    11959812

    23729062

    25841254

    22188860

    33866855

    41686680

    19308732

    31697654.4

    60839057

    28904994

    38052489

    81693889

    48489991

    44031285

    &A

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    Tilapia imports

    000

    000

    000

    000

    000

    000

    000

    000

    000

    Fillet Fresh

    Fillet Frozen

    Whole Frozen

    Metric tons

    Figure 1. Tilapia product forms imported to the U.S.

    Tilapia consumption

    Fillet Fresh

    Fillet Frozen

    Whole Frozen

    $ US

    Figure 2. Value of Tilapia product forms imported to the U.S.

    Sheet3

    METRIC TONS

    199319941995199619971998199920002001

    Fillet Fresh586890146020632823359053107069

    Fillet Frozen6122347216616982499269649714511

    Whole Frozen1004611318120631526719122215342729324591

    Live Sales568259006852750686369089

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  • 17,952 mt fresh fillets, 23,249 mt frozen fillets, 49,045 mt whole frozen (2003)

    Chart1

    58661210046

    890234711318

    1460216612063

    2063169815267

    2823249919122

    3590269621534

    5310497127293

    7069451124591

    8611578627689

    141871225240748

    179522324949045

    Fillet Fresh

    Fillet Frozen

    Whole Frozen

    Metric tons

    Tilapia product forms imported to the U.S.

    Tilapia imports

    kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)kg (000)

    199219931994199519961997199819992000200120022003

    Fillet Fresh21658689014602063282335905310706986111418717952

    Fillet Frozen145612234721661698249926964971451157861225223249

    Whole Frozen30281004611318120631526719122215342729324591276894074849045

    Totals33891124414555156891902824444278203757436171420866718790246

    $$$$$$$$$

    199219931994199519961997199819992000200120022003

    Fillet Fresh108817432497524816226790859211653849139976521705114225841254416866806083905781,693,889101,990,477269,826,267

    Fillet Frozen4615972183328649355689758057468362112838051195981222188860193087322890499448,489,99184,051,053167,718,842

    Whole Frozen44761941259620614275119171631292389528624183503237290623386685531697654.43805248944,031,28555,164,080267,966,782

    705,511,891

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    Tilapia imports

    Fillet Fresh

    Fillet Frozen

    Whole Frozen

    Metric tons

    Figure 1. Tilapia product forms imported to the U.S.

    Tilapia consumption

    Fillet Fresh

    Fillet Frozen

    Whole Frozen

    $ US

    Figure 2. Value of Tilapia product forms imported to the U.S.

    Sheet3

    METRIC TONS

    199319941995199619971998199920002001

    Fillet Fresh586890146020632823359053107069

    Fillet Frozen6122347216616982499269649714511

    Whole Frozen1004611318120631526719122215342729324591

    Live Sales568259006852750686369089

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  • Major Tilapia Producers (for year 2002)China - 706,000 metric tons / yearPhilippines - 122,277 mt / yearMexico - 110,000 mt / yearThailand - 100,000 mt / yearTaiwan Province - 90,000 mt / yearBrasil - 75,000 mt / year Indonesia - 50,000 mt / year

  • Consumer evolution in USEthnic buyers (Asian - Latino)Up-scale restaurantsCasual diningClub storesLocal groceries

  • US Tilapia Supply and DemandSupply of fresh fillets primarily from Central America and EcuadorFrozen fillets from China and Southeast Asia.Demand for live fish in immigrant Asian communities

  • Fresh tilapia fillet productsSize (under 3 oz, < 85 g) 3-5 oz, 85 - 140 g 4-6 oz, 110 - 170 g 5-7 oz, 140 - 195 g over 7 oz, > 195 gSkin on, shallow skin or deep skinIndividual wrap, 2 or 5 kg package, master pack

  • Fresh tilapia fillet product pricesFOB MiamiSize (under 3 oz, < 85 g) $2.80 - 3.00/lb 3-5 oz, 85 - 140 g $3.00 - 3.10/lb 4-6 oz, 110 - 170 g $3.10 - 3.25/lb 5-7 oz, 140 - 195 g $3.15 - 3.40/lb over 7 oz, > 195 g $3.35 - 3.55/lbVariation in prices due to skinning, packaging, volumes and history with buyerAdditional variations with terms of payment

  • Quality control and assuranceNational standardsISO and HACCP (Hazard Analysis at Critical Control Points)Industry standardsBuyer standardsOther (NGOs)

  • Advertising

  • Current US Market TrendsIncrease in demand for all forms of tilapiaDemand increase will be greatest for fresh filletsPrices have been constant for several years and will remain stable, will not increase with inflation

  • IQF Fillets

  • Smoked products

  • Impacts of Industrial Production of TilapiaSpin-off some products into local marketsAvailability of prepared feedsAvailability of domesticated stocksPossibility of more production cooperatives

  • Historic consequencesForeign investment, new jobs, and improved standard of livingForeign trade and reliable incomeImports of technology and know-how (especially processing, handling and packaging)Spin-off to other aquacultureImprovements in personal hygieneMany jobs for women

  • Historic consequencesDesire of small farmers to adopt methods of large growersIncrease in effluent generationEutrophication from lake cage farmsIncrease in conflicts with fish eating birdsImports of sex reverse hormonesImproved basic farming practices

  • Historic consequences (Industry by-products)Leather goods from skin will become a significant contributor to profitabilityPharmaceuticals from skinsFormed fish productsFertilizerFish meal

  • PredictionsTendency for small farmers to overshoot level of technologyMore organic tilapia productsCut back on high level of protein in tilapia dietsBird netting to discourage birdsReduction in MT for sex reversalIntegrated farming to reuse effluents for crop irrigation

  • PredictionsWorld tilapia production (1,265,780 mt in 2000, FAO) reached 1,500,000 mt in 2003 and 2,000,000 mt by 2010

  • Aquaculture Collaborative Research Support Program

    Thank you!Questions?The Aquaculture CRSP is funded in part by United States Agency for International Development (USAID) Grant No. LAG-G-00-96-90015-00 and by participating institutions.