us growth reporter - q1 2017 - nielsen€¦ · seasonal impacts (i.e. the early easter in 2018...

Copyright © 2017 The Nielsen Company. Confidential and proprietary.

Europe Market Dynamics

Sujoy Ghosh

GROWTH REPORTER

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INTRODUCTION

Compares overall market dynamics (value and unit growth) in the Fast Moving Consumer Goods

sector across Europe.

Is based on the sales tracking Nielsen performs in every European market.

Covers sales in grocery, hypermarket, supermarket, discount and convenience channels

Is based on the widest possible basket of product categories that are continuously tracked by

Nielsen in each of these countries and channels

Reports on the 2nd Quarter of 2018

Week 14, 2018 till week 27, 2018

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ECONOMIC GROWTH IS STABLE IN EUROPE

FMCG growths remain more unpredictable due to local market conditions, changeable weather patterns and

seasonal impacts (i.e. the early Easter in 2018 which was in Q1).

As a result, Nominal sales across Europe slowed for the second successive quarter, to +2.4% and Volume

growths fell by 0.1%, for the first time since Q1 2017.

However we can anticipate Volume growths improving later in 2018 across most of Western Europe.

European inflation remains at around +2% (source: Eurostat) and Unit Value growth in FMCG - which reflects

basket mix aswell as price increases and core inflation - is stable at +2.5%.

Context

After a weak start to the year, the Eurozone economy continued at the same growth in the second quarter of 2018,

easing only slightly to +2.2% year-on-year (vs +2.4% percent in Q1).

GDP growth picked up a little in Germany, Netherlands, Portugal (and also UK) and was unchanged in France.

Growths slowed marginally in Italy and Spain but overall, the big Economies of Europe remain in good health.

Trend

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Fast Moving Consumer Goods market dynamics

Europe Growth numbers are restated from Q2 2017 as some of country restated their growth numbers

Europe - Austria, Belgium , Czech Rep., Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland,

Turkey, UK.

0.5%

1.0%1.0%

1.2%1.5%

-0.2%

2.4%

0.9% 1.9%1.5%

-0.1%

1.1%

2.1% 2.5%

0.4%

0.7%

1.1%

1.5%

2.2%

2.4%

2.4%

2.5%

1.6%

3.1%

3.5%

1.6%

2.2%

0.8%

3.9%

3.1%

4.3%

3.9%

2.4%

2016 2017 MAT TY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18

Volume change Unit value change Nominal Value Growth

REGIONAL SUMMARY – EUROPE

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Q2 2018 GROWTH RATES PER COUNTRY (VERSUS Q2 2017)Fast Moving Consumer Goods market dynamics

-4.1% -2.2%

-0.8%-0.7% -1.2% -0.3%

-2.9%

-0.5%-0.7% 1.5%

0.6%0.0% 0.6%

-0.9% 1.0%

-0.9%

1.5%

1.7%

3.4%

3.5% 2.9%3.7%2.0%

0.9%1.0% 1.8% 1.1% 3.8%

1.5% 1.8%

0.2% 1.3%

1.9%

1.6%

3.5%

1.6%4.0% 1.6%

1.7%0.1%

4.3%

13.7%

-0.4% -0.2% 0.1% 0.3% 0.6% 0.9% 0.9% 1.0% 1.2% 1.6% 1.9% 2.0% 2.2% 2.6% 2.7% 3.1% 3.1% 3.4% 3.5%

7.8%

16.6%

Volume growth Unit value Nominal Value Growth

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Denmark

Finland

Poland

France

Germany

SpainPortugal

Greece

ItalyTurkey

Switzer-land

Austria

CzechRepublic

Estonia

Latvia

LithuaniaBelarus

Ukraine

RomaniaHungary

SlovakiaMoldova

Bulgaria

Russia

Ireland

Great Britain

Monte-negro

Serbia

SloveniaCroatia Bosnia-

Herze-govina

Mace-donia

Albania

Norway

Nether-lands

Belgium

Sweden

Nominal Growth

Q2 2018 GROWTH RATES PER COUNTRY (VERSUS Q2 2017)

Growth Rate above Europe Average

Growth Rate between “Zero” and Europe Average

Growth Rate below “Zero”

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Denmark

Finland

Poland

France

Germany

SpainPortugal

Greece

ItalyTurkey

Switzer-land

Austria

CzechRepublic

Estonia

Latvia

Lithuania

Belarus

Ukraine

RomaniaHungary

Slovakia Moldova

Bulgaria

Russia

Ireland

Great Britain

Monte-negro

Serbia

SloveniaCroatia Bosnia-

Herze-govina

Mace-donia

Albania

Norway

Nether-lands

Belgium

Sweden

Unit Value Growth





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Denmark

Finland

Poland

France

Germany

SpainPortugal

Greece

ItalyTurkey

Switzer-land

Austria

CzechRepublic

Estonia

Latvia

Lithuania

Belarus

Ukraine

RomaniaHungary

Slovakia Moldova

Bulgaria

Russia

Ireland

Great Britain

Monte-negro

Serbia

Slovenia

Croatia Bosnia-Herze-govina

Mace-donia

Albania

Norway

Nether-lands

Belgium

Sweden

Volume Growth





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MAJOR COUNTRIES

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FRANCEHighlights

After a positive end of year, FMCG growth has significantly weakened in 2018 : in Q1 first, and even further in Q2 where we notice a

drop in volume in spite of promotional focus still high from retailers on the French market.

Due to a negative P6 period (-1.8%), spring and even more first weeks of June showed a weather conditions less positive than in 2017

which strongly impacted beverages categories.

The growth is still there in value but mainly supported by 2 channels, click & drive as always and also SMPL (Discounters) performing

well thanks to investments in stores and communication push.

Context

Trend

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FRANCEFast Moving Consumer Goods market dynamics

0.0% 0.3%0.3%

0.3%-0.2%

-0.2%-0.2%

5.1%

0.2%

1.5%

0.2%-0.5%

0.8%1.2%

0.8%

1.3%

0.8%0.8% -0.4%

-1.9%

0.9%

1.4%

0.9%1.5%0.8%

1.5%1.1%

1.6%

0.6% 0.5%

-0.7%

3.3%

1.1%

2.9%

1.1% 1.0%

2016 2017 MAT YA MAT TY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18

Volume change Unit value change Nominal growth

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UKHighlights

Economic growth accelerated in Q2 following a weak Q1, driven by the service sector and in particular wholesale

and retail but GDP growth remains modest.

In annual terms, the economy grew 1.3% in the second quarter, up slightly from 1.2% in Q1 and the Bank of

England (Central Bank) expects the economy to expand 1.4% overall in 2018.

There is still no significant impact on sentiment or consumer spend with ‘Brexit` now less than 9 months away.

Nominal sales and Volume sales growth over the full quarter slowed due to the timing of Easter last year and

stronger year ago comparatives in the early summer. However there was improving growth in the last 4 weeks of

the quarter.

With inflation across the economy as whole slowing, Unit value growths in FMCG weakened to +1.3% after

accelerating strongly to +3.2% in Q2 2017.

The outlook for Unit value growths is to increase slightly later this year, as the result of disruption to some local

food and produce supply following the UK Heatwave of summer of 2018 and a recent weakening of Sterling against

both the Euro and the Dollar.

Context

Trend

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UKFast Moving Consumer Goods market dynamics

1.5%

0.1%1.1%

0.5%

2.4%1.8%

-0.3%

0.4%

-0.9%

0.9% 1.0%0.6%

-0.5%

2.1% 0.4%2.0%

-1.6%

-0.4%0.5%

3.2%2.9%

1.8%2.0%

1.3%1.0%

2.2%

1.5%

2.5%

0.8%

1.4%

0.1%

3.7%

2.1%

2.8%3.0%

1.9%



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GERMANYHighlights

The German economy continues to develop positively. The economic growth is estimated to grow by +2.3% in 2018 versus 2017.

This positive growth is mainly driven by the consumption of private households which is influenced by a decreasing rate of

unemployment (5.0% for June 2018). Also affecting the growth are a higher demand and rising investments.

Q2 shows a total growth rate of +1.2%. The growth for Q2 is value driven (1.8%), while volume shows a small decline by -0.7%.

Regarding the channels small hypermarkets show the highest growth rate with 5.1%, followed by hard discounters with 3.5% for Q2.

Price increases fuel the growth of value sales of dairy products (cooking fats & oils and cheese). Due to good weather conditions Ice

Cream sales increases by 14.2%, this being the highest growth rate among all categories. In the near food category hair care products

show the highest growth rate for Q2 with 6.9%.

Context

Trend

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GERMANYFast Moving Consumer Goods market dynamics

-0.7%0.1% -0.1%

0.9% 0.6%0.5%

-2.5%

0.8% 0.0%

2.2% 2.5%

-0.7%

1.2%1.9%

1.2%

2.0%

0.4% 0.9% 1.7%

2.1%2.0%

1.8% 2.0%

1.8%0.5%

2.0%

1.1%

2.9%

0.9%1.4%

-0.8%

2.8%

1.9%

4.0%4.5%

1.2%



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SPAINHighlights

The Spanish economy grew 2,7% on quarter in 12 months to June’18, easing from 3.0% expansion in the previous period.

Despite healthy employment growth (as measured by social security affiliations), retail sales posted only marginal gains on average,

pointing to soft private consumption dynamics.

In the political area, the new prime minister, Pedro Sánchez, presented his government’s economic plan to congress on 17 July,

proposing to raise taxes on corporations and slow the pace of deficit reduction to increase public spending.

The Consumer Confidence Index is stable and far above European average (92 vs. 87 for Q2 2018). In general, consumers are

increasingly optimistic about the future: falling unemployment and the generally positive economic outlook.

We noticed an increase in prices in Spain (+4,0%), highlighting those products with big presence in our baskets like frozen fish, soft

drinks or wine.

Several factors contributed, like the general increase of raw material costs, less promotional pressure, and consumers leaning towards

premium segments.

The weather was not as good as the same period last year, which influenced the demand of beverages and ice-creams.

Context

Trend

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SPAINFast Moving Consumer Goods market dynamics

3.9%2.5%

2.1%1.0%

3.0%3.4%

1.8%

2.6%

2.4%

3.5%

0.9%

-0.8%-0.3%

1.4%

1.3% 3.0%

0.7% 0.2%

0.6%

1.1%

1.9%

1.9%

2.3%4.0%

3.6%4.0%

3.4%

4.0%3.8% 3.6%

2.4%

3.7%

4.3%

5.3%

3.2% 3.1%



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ITALYHighlights

Spring quarter 2018 has been negatively affected by an earlier Easter, celebrated at the end of March. Indeed, volumes slowed down,

whilst prices kept rising, thus allowing a moderate value sales growth.

Drug stores and discounters are the best-performing retail channel, as Italian consumers looked for slightly lower prices during an

uncertain political moment.

Fresh and frozen food drives growth all over the FMCG sector. Italians, even when in “saving mood”, are always keen on healthy diet

and sustainable grocery shopping.

Small brands and private labels success is mainly due to the fact that Italians are looking for some price convenience, still not giving up

quality.

Context

Trend

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ITALYFast Moving Consumer Goods market dynamics

1.5%

1.7%1.8% 1.4%

2.1%

-0.5%

3.1% 2.6%

1.7%

2.4%

-0.7%-0.6%

0.9% 1.1%

-1.0%-0.5% 0.7%

0.9%

0.6% 1.3%0.7%

1.0%

0.8%

2.6%2.9%

0.3%

1.6%

0.2%

4.0%

3.1% 3.1% 3.1%

0.3%

2016 2017 MAT TY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18


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OTHER COUNTRIES

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AUSTRIAFast Moving Consumer Goods market dynamics

2.9%3.0%

1.0% 0.6%

3.2% 3.1%

5.2%

2.4%

1.1%

1.8%

-0.8%

1.5%0.6%

1.7%

0.6%

0.2%0.5%

1.1%

1.4%2.6% 1.5%

0.9%

4.3%

3.6%

2.7%

1.2%

3.4% 3.6%

6.3%

3.9% 3.7%3.3%

0.1%

2017 MAT YA MAT TY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18


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BELGIUMFast Moving Consumer Goods market dynamics

-0.1%-0.1%

-1.2%-0.3%

-0.8%-0.7%

2.9%

-0.5%-0.3%

-0.7%

-2.2%

1.3% 1.4%2.0%

2.3%1.8%

0.6%

-0.3%

0.7%2.1%

2.2% 2.0%1.2%1.3%

0.8%

2.0%

0.9%

-0.1%

2.7%

0.2%

1.8%1.5%

-0.2%



Note: Data are restated from Q2 2016

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CZECH REPUBLICFast Moving Consumer Goods market dynamics

-0.7%1.0%

-0.8%

2.1%2.8%

-1.3%

-0.3%

-1.6%0.0%

0.8%

-2.9%

4.8%2.1% 4.6%

-0.4%

1.1%

3.4%

4.7%6.0% 5.5% 3.7%

3.8%

4.1%

3.0%

3.8%

1.7%

3.9%

2.1%

4.3% 4.4%

5.5%

4.6%

0.9%



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DENMARKFast Moving Consumer Goods market dynamics

-0.9% -0.6% -1.2%

0.0%-0.5%

-1.5%

-0.1%

-1.6%

-0.6%

-1.5%

-0.3%

1.8%

0.5%

2.3%

-0.4%-0.1%

0.7%

1.2%

2.4%

2.7%

2.0%

1.1%

0.9%

-0.1%

1.1%

-0.4% -0.5%-0.7%

1.1%0.8%

2.2%

0.5%

0.9%



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FINLANDFast Moving Consumer Goods market dynamics

1.0%

1.5%

-0.2%

1.8% 1.7%

2.1%

3.2%2.6%

0.6%

-1.0%

0.0%

0.7%

0.0%

1.7%

-0.8%-0.2% -0.7%

-1.1%-0.7%

1.0%1.8%

1.9%

1.7%1.5% 1.5%

1.1%

1.4% 1.4%

2.1%1.9%

1.6%

0.8%

2.0%



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GREECEFast Moving Consumer Goods market dynamics

-0.4% 0.2% -0.4%2.5%

-0.3%-1.1%

-1.0% -0.8% 0.6% -0.5%0.2%

2.3%

-4.6%

4.8%

-8.7%

-2.6%-4.2%

2.9%

5.8%

5.9%5.1%

1.5%

2.0%

-4.5%

4.5%

-6.2%

-2.9%

-5.4%

1.9%

5.0%

6.4%

4.6%

1.6%


Unit value change Volume change Nominal growth

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HUNGARYFast Moving Consumer Goods market dynamics

1.6%

2.5%2.7% 2.4% 2.1%

3.4%

1.5%

3.8%

0.3%

3.6%4.4%

3.5%

4.3%1.9%

4.6%

0.8%0.7%

1.5%

2.1%

2.7%

5.0%

4.5% 3.8%4.3%

6.0%

4.4%

7.4%

3.2%2.8%

4.8%

3.6%

6.5%

5.3%

8.2% 8.3%7.8%

2017 MAT YA MAT TY Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18


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IRELANDFast Moving Consumer Goods market dynamics

2.2%2.0%

2.1%

0.3%

1.5%

2.2%

4.9%

2.4%

1.6%

2.6% 3.4%

-0.2% -0.5%

0.5%

1.2%

0.6%

-2.1%

-0.6% -0.4%

0.6%

0.3% 0.1%

2.0%1.5%

2.6%

1.5%

2.1%

0.1%

4.3%

2.0% 2.2%

2.9%

3.5%




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NETHERLANDSFast Moving Consumer Goods market dynamics

-0.3%

-1.5%

-0.6%0.7% 0.4%

1.5%

-1.4%

1.2%

-0.5% 0.3%

-0.9%

2.8%

1.4%

3.3%

0.8%1.0%

1.2%

1.0%

2.4%3.3%

3.5%

3.5%

2.5%

0.0%

2.8%

1.5% 1.4%

2.7%

-0.4%

3.6%

2.8%

3.8%

2.6%



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NORWAYFast Moving Consumer Goods market dynamics

0.0%

0.9%

0.4%-0.6%

-0.1%

-1.5%

2.3%

0.8%

0.6%

0.9%0.6%

1.9%

1.3%

1.9%3.1%

2.8% 3.5%

-0.7%

0.8%

1.8%2.0%

1.6%

1.9%2.2% 2.3%

2.6%2.8%

2.0%

1.6% 1.6%

2.5%

2.8%

2.2%




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POLANDFast Moving Consumer Goods market dynamics

1.6%1.3%

2.6%1.4%

2.9%

-1.2%

3.6%

1.6%

3.8%

5.0%

1.7%

2.7%

2.2%

2.3%

1.2%

2.0%

1.9%

2.0%

3.0%

2.1%

0.9%

1.7%

4.3%

3.5%

4.9%

2.5%

4.9%

0.7%

5.6%

4.6%

5.9% 5.9%

3.4%




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PORTUGALFast Moving Consumer Goods market dynamics

1.2%

2.1%

1.1%

2.7%3.4%

0.3%

3.7%

0.2%

2.9%1.1%

1.0%

3.0% 1.5%

3.0%0.4%

0.6%

1.2%

2.4%

2.8%

3.8%

3.0%

1.6%

4.2%

3.6%4.0%

3.1%

4.0%

1.6%

6.1%

3.0%

6.7%

4.1%

2.7%



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SLOVAKIAFast Moving Consumer Goods market dynamics

3.2%

3.8%

-0.5%

4.4%2.8% 2.0%

6.2%

-0.5%

4.2%

-1.8%-4.1%

3.1%0.9%

3.6%

-1.6%-0.3%

2.4%

3.2%

4.7%

3.3%

2.9%3.7%

6.3%

4.7%

3.1% 2.7% 2.6%

4.3%

9.4%

4.2%

7.5%

1.2%

-0.4%



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34

SWEDENFast Moving Consumer Goods market dynamics

-0.1%

1.0%

0.3%

1.2%

3.6%

1.1%

-1.2%

1.6%

-0.4%0.7%

0.6%

1.5%

2.6% 0.6%2.9%

-0.4% -0.6%

0.1%

0.7%

1.8%

3.0%

3.3%

2.6%

1.6%2.4%

1.6%

3.2%

0.9%

3.1%

1.1%

-0.4%

3.4%

2.6%

4.0%

3.2% 3.1%




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SWITZERLANDFast Moving Consumer Goods market dynamics

-0.3%-0.4%

-0.5%

-1.3%-0.7%

0.3%

-2.8%

1.9%

-0.5%

0.8%

-0.6%-1.2%

0.5%1.0%

1.0% 1.0%1.3% 1.0%

0.5%

0.5%

-0.1%

0.5%

1.1%

1.8%

0.2%0.5% 0.5%

-0.4%

0.6%

1.4%

-2.3%

2.4%

-0.6%

1.3%

0.5%0.6%




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TURKEYFast Moving Consumer Goods market dynamics

5.4%5.3%

4.0%4.2%

5.8%5.5% 6.0% 5.1%

5.1% 2.8% 2.9%

9.5%

6.3%12.4%

5.7%4.7% 6.1%

8.6% 10.3%

12.4%

13.3%13.7%

14.9%

11.7%

16.4%

9.8%10.5%

11.7%

14.6%15.5%

17.5%

16.1% 16.6%




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Based on Bimonthly reporting cycles

Categories covered in food and drug channels

Bosnia

Bulgaria

Croatia

Estonia

Israel

Latvia

Lithuania

Macedonia

Romania Russia

Serbia Slovenia

Ukraine

EXTENDED EUROPE

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38

BOSNIA-HERZEGOVINA

1.6%

6.9%

2.5%

8.2%

1.0%

7.8%

0.0%-0.8% 1.1%

5.4%

8.4%9.8%

8.7%

-2.1%

0.7%

-1.6%

0.7%

-2.6% -3.5%-1.4%

-1.5% -0.9%

0.5%

1.0%

0.9%

0.4%

-0.5%

7.7%

1.0%

8.9%

-1.5%

4.3%

-1.4%-2.2%

0.3%

5.9%

9.4%

10.7%

9.1%

2016 2017 MAT YA MAT TY Apr-Aug15

Aug-Dec15

Dec-Apr16

Apr-Aug16

Aug-Dec16

Dec-Apr17

Apr-Aug17

Aug-Dec17

Dec-Apr18


Fast Moving Consumer Goods market dynamics

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39

BULGARIAFast Moving Consumer Goods market dynamics

5.0%

2.3%

5.0%

0.4%

2.0%

3.3% 4.0%4.7% 6.2%

5.5%

3.8%

2.7%

1.6%

3.4%

1.8%

1.6%0.7%

1.9%

3.1%

3.3%3.4%

3.4%

7.7%

3.9%

8.4%

2.2%

3.6%4.1%

5.9%

7.8%

9.5%8.9%

7.2%



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CROATIAFast Moving Consumer Goods market dynamics

0.5%-0.2% -0.3%

1.9%

0.1%0.3%

1.1%

-1.0%

2.4%

1.9%2.4%

2.5%

3.1%

1.5%0.0%

1.5%

2.9%

1.8%2.1%

4.4%

3.2%

1.8%

1.1%

0.5%

2017 MAT TY Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18


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41

ESTONIAFast Moving Consumer Goods market dynamics

-3.3% -2.8%-1.5%

-0.6%

-2.3%-2.7% -3.7%

-4.0%

-1.9%-1.1%

6.2% 5.7%

2.8% 3.4%4.9% 5.7%

7.0% 6.6%4.6%

3.8%

2.9% 2.9%

1.3%

2.8% 2.6%2.9%

3.3%2.6% 2.7% 2.8%

2017 MAT TY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18


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1.9%

-1.0%

1.7%

3.3%

-0.1%

0.6%2.4%

2.7%

1.8%

2.2%

4.5%

-0.8%

-1.5%

0.1%

-4.7%

0.3%-3.0%

-1.6% -1.4%

-2.4%

0.7%

-0.6%

1.1%

-2.6%

1.8%

-1.3%

0.2%

-2.4%

0.8%1.3%

-0.5%

2.9%

3.8%



ISRAELFast Moving Consumer Goods market dynamics

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KAZAKHSTANFast Moving Consumer Goods market dynamics

-1.6% -0.2%-1.2% 1.2%

3.9%

-1.3% -2.2% -2.2% 0.1%

0.2%-0.3%

-5.6%

8.1%

12.6%

6.0%

14.5%

16.8%

13.7%10.…

7.4%5.8% 6.1%

5.5%5.4%

6.5%

12.4%

4.8%

15.6%

20.6%

12.4%

8.3%

5.3% 5.9% 6.3%5.2%

-0.2%



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44

LATVIAFast Moving Consumer Goods market dynamics

0.0%1.0%

0.5% 0.3%-0.3%

0.6%

-0.2%

0.4%2.0%

2.6%

4.3%3.1%

1.8% 2.5%

4.3%

4.6%

4.3% 3.4%

1.6%

2.2%

4.2%4.1%

2.3%

2.9%

4.0%

5.1%

4.0%3.8%

3.5%

4.8%

2017 MAT TY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18


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45

LITHUANIAFast Moving Consumer Goods market dynamics

-4.6%-1.8%

-6.0%-5.0%

-7.6%-4.7%

-2.7% -2.6%

-2.2%

1.5%

6.9%5.5%

2.4%2.2%

4.4%7.2% 7.2% 7.5% 4.7% 1.6%2.2%

3.8%

-3.5%-2.8% -3.2%

2.5%

4.6% 4.8%

2.6%3.1%

2017 MAT TY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18


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46

MONTENEGROFast Moving Consumer Goods market dynamics

2.2%

6.8%7.0%

-34.4%-30.6%

-16.8%-13.9% -11.1%

-6.1%-0.3%

2.9% 3.4%-3.5% 2.5%

9.2%

2.0%

0.9%

2.2%2.3%

3.6% 0.9% 2.5% 1.5% 1.2%0.3% -0.4%

-0.1% 2.3%

4.3%

1.9%

2.7%

8.8%

-3.1%

9.0% 9.3%

-30.8% -29.7%

-14.3%-12.5%

-9.9%

-5.8%

-0.7%2.7%

5.7%

0.7%4.3%

11.9% 10.8%

2016 2017 MAT TY Aug-Dec13

Dec-Apr14

Apr-Aug14

Aug-Dec14

Dec-Apr15

Apr-Aug15

Aug-Dec15

Dec-Apr16

Apr-Aug16

Aug-Dec16

Dec-Apr17

Apr-Aug17

Aug-Dec17


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4.1%

6.8%

3.2%

11.1%

8.5%

5.3%4.7%

2.3% 3.9%

3.7%5.4%

3.5%

1.5%

5.4%

0.2%

0.0%

1.1% 1.7%

4.6%

5.6%5.1%

4.2%

7.6%8.3%

8.6%

11.3%

8.5%

6.5% 6.5%6.9%

9.5%

8.7%

9.6%



ROMANIAFast Moving Consumer Goods market dynamics

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RUSSIAFast Moving Consumer Goods market dynamics

0.0%-1.8%

2.6%0.1% -0.3%

-1.0%-2.8%

-3.2%0.0%

0.6%2.9% 2.5%

5.0%

3.0%

6.2% 1.5%

9.6%

7.4% 7.9% 7.2%5.9%

3.3% 1.5%

1.0%1.3%

1.8%

3.0%

4.3% 4.1%

9.7%

7.1% 6.9%

4.4%

2.7%3.3%

2.0%

3.9% 3.8%

6.8%

2017 MAT YA MAT TY Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18


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SERBIAFast Moving Consumer Goods market dynamics

-1.4%

0.7%0.6%

-0.4%

2.3%

-0.1%

0.6%

-1.2% -2.0%

-2.0%

-0.5%

0.7%

3.6%

3.1%3.0%

0.9%

1.7%

4.6%3.7%

3.6%3.4%

3.9%

3.3%

2.9%2.1%

3.8%3.6%

0.4%

3.9%

4.4%4.2%

2.4%

1.3%

1.9%

2.9%

3.6%

2017 MAT YA MAT TY Apr-Aug 15 Aug-Dec15 Dec-Apr 16 Apr-Aug 16 Aug-Dec16 Dec-Apr 17 Apr-Aug 17 Aug-Dec17 Dec-Apr 18


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SLOVENIAFast Moving Consumer Goods market dynamics

0.7% 0.2%0.3%

0.4% 0.5%

-1.4%

2.0%

-0.2%

2.9% 1.2%

-1.8%

1.7%

0.3%

2.7%

-1.1%

0.0%0.9%

0.5%

2.1%

2.3%

2.5%

2.8%

2.3%

0.5%

3.0%

-0.7%

0.5%

-0.5%

2.5%

1.9%

5.2%

3.8%

1.0%



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UKRAINEFast Moving Consumer Goods market dynamics

5.5% 2.7%

10.5%

2.9%0.3%

1.6%5.3%

8.5%10.7%

11.1%10.2%

10.3%

9.8%

10.9%

9.6%

9.0%9.9%

10.…

10.4%

10.7% 10.3%

10.1%

15.9%

12.5%

21.4%

12.5%

9.3%

11.6%

15.3%

18.9%

21.8% 21.4%20.4%




APPENDIX

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APPENDIX: GLOSSARY

• Nominal value growth:

• Percentage change in value sales (expenditures) as measured by the total basket of reported product categories

• Unit value growth (≈ ‘price’ change):

• Percentage change in the average retail price per unit in the total basket of reported product categories

• The unit of volume in the basket varies by category (e.g. litres, kilograms, tonnes, etc)

• The change in average price per unit may result from:

• Price changes of individual products

• Change in the mix of purchased products; more or less expensive products, more or less promotions, etc.

• Channel switching; more or less purchases in discount stores, or hypermarkets, or convenience outlets, etc.

• Product or channel mix changes may be induced by price change or may just be the result of market dynamics.

• The unit value growth reflects how consumers experience ‘cost of living’ in their actual grocery shopping behavior.

• Volume growth:

• Percentage change in purchased volume (quantity) of products

us growth reporter - q1 2017 - nielsen€¦ · seasonal impacts (i.e. the early easter in 2018...

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