URBAN STINT PRESENTATION

Twisha BanerjeeMC 20

AREAS COVERED• Hiranandani, Powai

• IIT, Powai• Chandivali

RESEARCH METHODOLOGY

• Simple Random Sampling• Qualitative Research

• Observations

RESEARCH OBJECTIVE

• To do a comparative study of departmental and kirana stores in Powai

RESEARCH FINDINGS

DEPARTMENTAL STORES

• Layout• Bulk shopping• Large variety• Impulse purchases• Hampers at the entrance• Prices and offers mentioned on the

racks• Discounts• Home Delivery only for very large

purchases

• Named sections• The Staff• Long lines (evenings and weekends)• Billing Counters• In store brands• Imported products at Haiko• Festive Mini Exhibitions

KIRANA STORES

• General/Small purchases• Avoid long lines• Great rapport with localities results

in repeat purchases• Credit system• Home delivery for small number of

items• No discounts• Customers get to touch, check and

choose their grains, fruits, vegetables etc.

RECOMMENDATIONS

• Personalization at departmental stores

• Personalized App• Stock enough products that cater to

the customers

CHALLENGES

THANK YOU!