urban radiology - transyt - projectseiburs-ascimer.transyt-projects.com/files/17_murillojuan bbva...
TRANSCRIPT
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URBAN RADIOLOGY
BIG DATA BASED ANALYSIS
2Q2014
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New opportunities
for Governments, Citizens and Corporations
INNOVATION
Information economic
behaviour of millions of
citizens and companies
ANALYSIS
Data (X,Y, t, €) geolocated and time ordered, secure, high
volume
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► Measuring territories success ► Indentifiying trends and evollutions
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► What clusters may be identified based on commercial dynamics? ► What is the influence area of a capital city as services provider?
Functional division of the territory
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2011 First insights
incoming
outgoing
balanced
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2014 Transactional Data Ecosystem
BBVA DATA
Urban Managers
Retailers
Tourism professionals
Event organizers
Fairs & Congresses
Developers
Data Partners
Universities
Investigation Institutions
PARTNERS
SERVICES
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Events Impact Measure
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An occurrence that can modify the regular pace of a territory:
WHAT IS AN “EVENT”?
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One-off events: festivals, concerts, sport events
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...permanent changes, as urban refurbishments...
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...changes on the legal framework, or new players entering the system...
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...or unforeseen events
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WE COUNT WITH NEW SOFTWARE TOOLS TO INDUSTRIALIZE THESE QUERIES
GIVEN AN AREA AND TWO DIFFERENT MOMENTS WHAT IS THE INCREASE/DECREASE IN THE
COMERCIAL ACTIVITY?
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Tourism Analysis
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Tourism dynamics analysis based on real data
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Spanish visitors expense in Madrid
-100%-50%
0%50%
100%150%200%250%
VARIACIÓN ENTRE EL GASTO REALIZADO POR CADA PROVINCIA EN MADRID Y EL GASTO QUE LE DEBERÍA CORRESPONDER POR SU POBLACIÓN
0%1%2%3%4%5%6%7%8%9%
10%
GASTO TOTAL REALIZADO POR CADA PROVINCIA EN MADRID
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Open Data
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Datathon based on BBVA transactional data
• 750 registered
users on API • 143 Apps
submitted • 18 countries
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Healthcare
Investment
Culture Investment
Urban Management Commercial Analytics / Recommender Engines
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Retailers-centric tools
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Improving credit access with less risk for the bank thanks to context information based on transactional data. Delivering useful information to retailers to help them improve their perfiormance
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What does a retailer really know?
Sector
My customers
Area My customers
in other sectors & areas?
Non customers in other sectors
& areas
My customers in my sector &
area?
My customers in my sector?
My customers in my area?
Non customers in my sector?
Non customers in
my area?
Non customers in my sector &
area?